Digital strategy
A good strategy leads to effective campaigns and higher ROAS.
The foundation of every successful online story in the modern world. It creates a clear framework that connects all channels, content and activities into one coherent story. Based on the analysis, objectives and specifics of your brand, we develop a plan that guides communication and ensures consistency across all touch points.
Why is a digital strategy important?
(DIGITAL AGENCY)
Better insight into data
By analysing the data, we gain insight into the potential audience, identify drop-off points and determine which campaigns will deliver the desired results.
Based on these insights, we identify the right advertising channels and optimise the budget to ensure a smart and efficient use of resources.
Easier inspection
When using several different marketing channels, a structured strategy is essential for a coherent and transparent operation.
A good strategy gives you a holistic view of what's happening across all platforms, helps you optimise your campaigns and make informed decisions.
Efficient use of budget
A well-defined strategy ensures that the marketing budget is spent wisely and targeted at the channels with the greatest potential.
The analysis and plan will help to allocate resources in a well-informed and targeted way, depending on the objectives, the audience and the stage of the buying process.
Understandable communication
A clear and understandable strategy allows all team members to work in the same direction, regardless of the size or complexity of the campaigns.
This makes it easier to adapt to new challenges, expand into new markets and introduce additional channels without losing focus or consistency in communication.
What we will research?
All the key elements that shape your online presence. From KPIs and target audience to user purchase path and budget. We'll analyse the current situation, define the directions and draw up a structured plan that links all the pieces into a single, meaningful whole.
(CERTIFIED AGENCY)
Objectives and roadmap
Every digital strategy starts with clear objectives - we'll set clear goals and KPIs.
Setting KPIs
Activity plan
Desired results
Timeframe for activities
Target audience
Who is your target audience, where are they located and what is their online behaviour?
Analysis of the situation
Setting KPIs
Content strategy
Digital strategy
Competitive analysis
Purchase route
The online journey of a user from the first contact with a company to the moment they decide to buy.
Analysis of the situation
Setting KPIs
Competitive analysis
Timeframe for activities
Online presence
Opportunities for improvement, what works well and how your presence compares to your competitors.
Analysis of the situation
Social networks
SEO
Competitive analysis
Content
Content strategy
Content guidelines to support your business across all key digital channels.
Substantive proposals
Vertical content
Photo and video
Advertising creatives
Digital channels
The most appropriate channels for your brand, depending on your target audience and objectives.
Definition of channels
Advertising
Social networks
Formats & budget
Competitive analysis
The strengths and weaknesses of your main competitors, which channels they are present on and how they communicate with their audience
Competitive analysis
Analysis of advertisements
Comparing online performance
Identification of opportunities
Budget proposal
Recommendations on how to spend the budget for distribution across channels, content formats and campaigns
Advertising budget
Expected objectives
Overview of channels
Competitive analysis
How we approach
digital strategy?
(OUR APPROACH)
01
Analysis and positioning
strategic objectives
Our journey starts with an in-depth understanding of your business. We listen to your goals, challenges and expectations and explore what your brand really needs.
Based on years of experience, we develop a clear strategic framework that is aligned with your business orientations and lays the foundations for future decisions.
Analysis of the situation
Setting KPIs
Overview of existing materials
Identification of challenges
02
Third-party insights and
first-party data
We combine our own data and external sources to build a holistic picture of your market, your competitors and your target audience. We understand where you are, who your customers are and how they think.
Let's dive into web analytics, past advertising and other data that often goes overlooked. We use this information to make informed, data-driven recommendations.
Web analytics
Market analysis
Competitive analysis
Past results
03
Strategic proposals for
upgrading your online presence
Based on the insights gathered, we develop strategic proposals that set clear guidelines for your online presence. We develop a media plan where each channel is given a role and linked to the KPIs of the company's online plan.
The proposals are based on hypotheses that will be tested and developed through testing. This sets a framework of web best practices that guides all further activities in the digital environment.
04
Implementation and delivery
digital strategies
Once the strategy is ready, the implementation phase follows. We make sure that the plan is put into practice in all the channels we have chosen.
We work with your team or take over the entire implementation, ensuring consistency, quality and on-time delivery. We continuously adapt our strategy to reactions, changes in the market and new opportunities we detect during the process.
Specialising in online performance.
We are a boutique digital agency specialising exclusively in the web. We monitor campaigns regularly, resolve issues on the fly and keep you informed with clear monthly reports.
4m €
Annual advertising budget spending
100+
Projects implemented
95 %
Retention of current subscribers
3.84
Avg. ROAS for all advertising accounts
14
No. of European countries where we operate channels
(SUCCESS STORIES)
Digital strategy
Online advertising
With a strategic overhaul of our online presence, we achieved the following with the same advertising budget 4x more web configurations submitted.
Online advertising
Social networks
Content creation
We designed our digital strategy around the customer's purchase journey - so we've engaged them across multiple channels placed on #1 site and drastically increase the number of leads.
Social networks
Social networks
By transforming our digital presence, we have boosted sales and trust for the agricultural machinery trade through cutting-edge content and social media.
STRATEGY
Which advertising channel is right for you?
Choosing the right advertising channels is key to making the most of your advertising budget. Our experts are happy to advise you on this decision and find the best ways to stand out in an increasingly saturated online space.
What can
do you expect?
01 Maximum dedication
Maximum dedication
We are a boutique digital agency specialising exclusively in the web. We monitor campaigns regularly, resolve issues on the fly and keep you informed with clear monthly reports.
02Constant support
Constant support
A digital strategy is not a one-off project, but a process. That's why we're here after the initial implementation - for ongoing support, ongoing adjustments and advice on every digital decision. As a boutique team, we guarantee maximum support and fast response times, which will definitely come in handy.
03Finding new ideas & opportunities
Finding new ideas & opportunities
We build our strategy on proven best practices, current trends and real data, with an understanding of user behaviour at the forefront. And with digital strategy expertise from Harvard Business School, we're inspired by the world's largest corporations
04We reply to emails yesterday
We reply to emails yesterday
Speed of communication is the cornerstone of a successful digital partnership and we take it very seriously. We prioritise your messages and ensure a fast response because we understand that any delay can mean a missed opportunity.
We build with our clients long-term cooperation.
With an external partner, we wanted to strengthen our online presence, which had been a bit neglected. Notic Agency convinced us with innovative ideas, a high level of professionalism and a quick response time, which was exactly what we were looking for.
They have been a reliable extension of our marketing team for 5 years now, and we have upgraded our online presence in the areas of online advertising, social media and website. Together we have created a digital strategy for both the Slovenian and European markets, which has proven to be very effective, as we have exceeded many of the set benchmarks.
Chief Marketing Officer
Suzana Guček
