CUSTOMER
Pirnar
WEBSITE
MARKETS
Slovenia
Italy
Croatia
Netherlands
Bosnia and Herzegovina
SERVICES
Digital strategy
Online advertising
Content creation
Social media
YEAR
2023 - Ongoing
(SCROLL)
DESCRIPTION
Pirnar entrance doors adorn many houses in Slovenia and around the world. The company has grown from a small family workshop into one of the world's giants. Their innovations in opening and closing entrance doors are breathtaking - they push the boundaries of what is known and are a true revolution in the entrance door market. They are renowned for their unique design, superior hand craftsmanship and above all, unrivalled innovation in the design and manufacture of entrance doors.
CUSTOMER
Pirnar
WEBSITE
SERVICES
Digital strategy
Online advertising
Content creation
Social media
YEAR
2023 - Ongoing
MARKETS
Slovenia
Italy
Croatia
Netherlands
Bosnia and Herzegovina
COMPANY OVERVIEW
Pirnar entrance doors adorn many houses in Slovenia and around the world. The company has grown from a small family workshop into one of the world's giants. Their innovations in opening and closing entrance doors are breathtaking - they push the boundaries of what is known and are a true revolution in the entrance door market. They are renowned for their unique design, superior hand craftsmanship and above all, unrivalled innovation in the design and manufacture of entrance doors.
Google Display
Google Display
Facebook Ads
Company Photography
Google Ads
Facebook Ads
Google Display
UGC Content
Videography
Google Ads
Facebook Ads
Social Media
Social Media
Facebook Ads
Content Creation
Facebook Ads
Influencer
Photography
(CHALLENGES)
The client was looking for a digital agency to improve their digital presence and performance results. As a leading innovator in the front door sector, they were faced with a weak online foundation for lead generation. Among the many agencies applied, Pirnar selected Notic for its boutique size, personalised approach and years of performance expertise.
Our analysis showed that the client had a very poor foundation for online advertising, which was not being handled properly. We observed a number of technical and creative complications on the advertising channels that were holding back results, and the number of enquiries was far below expectations. The messaging and branding was not consistent across a number of digital channels, and partners abroad expressed a desire for higher enquiry numbers.
In addition to all the challenges, it turned out that the advertising efforts were weakened by the lack of quality photo and video material. So we rolled up our sleeves, analysed the situation and, with a comprehensive digital strategy, took the company to #1 online - where it belongs.
(GOALS)
01
04
02
Increase demand while staying within the existing media budget
05
03
06
(RESULTS)
We began the collaboration with an in depth analysis of the existing setup and quickly identified where opportunities were being lost. Underperforming performance campaigns were replaced with a carefully structured advertising funnel, tailored to each stage of the customer journey.
Our work started with a detailed review of the company’s current digital presence, allowing us to pinpoint critical weaknesses in their advertising approach.
Based on these insights, we developed a comprehensive digital strategy that clearly defined target audiences, key advertising channels, and acquisition methods focused on generating high quality leads. We implemented a structured sales funnel that guides potential customers from the first interaction with the brand, through the consideration phase, and all the way to successful inquiry submission.
LEADS FROM
ONLINE SOURCES
(RESULTS)
4 times
More online leads
64 %
Lower cost per lead
1.2 mil
Monthly reach online
6,87
Avg. ROAS advertising
No. 1
Among online competition
10 times
Higher engagement rate on social networks
Facebook
Advertising
SERVICES
Advertising strategy
Copywriting
Creating creatives
Content strategy
A/B Testing
Optimisation
MARKETS
Slovenia
Netherlands
Italy
Croatia
Bosnia and Herzegovina
TYPE
B2C
B2B
DESCRIPTION
How did we manage to get 4000 leads per year with an effective Facebook strategy? As the client had never been active on Facebook ads, we had to re-design the advertising presence on the platform.
(GOALS)
01
04
02
05
03
06
(OUR APPROACH)
The client was struggling with inefficient Facebook advertising, where budget was being spent without measurable results due to an unfocused approach. We redesigned their Facebook setup by introducing a clear sales funnel that guides users from initial awareness to lead submission.
Through structured A B testing, we identified the most effective approaches tailored specifically to their advertising account, recognizing that no two accounts perform the same. By implementing advanced remarketing, lookalike audiences, and Advantage+ campaigns, we improved targeting accuracy and ensured ads were shown to more relevant users.
The result? With the same budget, we achieved up to 4 times more leads in key months and ensured a consistent flow of enquiries for their partners abroad.
(RESULTS)
4 times
More online leads
-38 %
Price per lead
500
Monthly leads
7 times
Higher engagement on ads
200 %
More clicks on ads
2,31 %
CTR on ads
(SUCCESS FACTORS)
After a thorough analysis, we found that the existing campaigns were poorly designed - conversions were not set correctly, objectives were undefined, targeting did not match their personas, and creative and copy did not follow best advertising practices.
To achieve maximum effectiveness and the best return on the budget invested, Facebook ads should be closely monitored and optimised for both creative and text on at least a weekly basis.
In a crowded digital space, knowing how each advertising platform works is essential. By applying best practices and platform specific strategies, we ensured efficient budget use and achieved stronger, more consistent results across all channels.
Google advertising
SERVICES
Advertising strategy
Copywriting
HTML5 creative
A/B Testing
Optimisation
MARKETS
Slovenia
Netherlands
Bosnia and Herzegovina
Germany
TYPE
B2C
B2B
DESCRIPTION
The analysis of Google advertising revealed a number of key shortcomings - from misconfigured conversions and generic ads without personalisation to inappropriate bidding strategies and missing negative keywords. We set out to overhaul the account structure, starting with the correct implementation of conversion tracking.
(GOALS)
(OUR APPROACH)
A comprehensive Google Ads audit revealed multiple issues, including incorrectly configured conversion tracking, generic ads without personalization, inefficient bidding strategies, and missing negative keywords. This led to a full rebuild of the account structure, starting with accurate conversion tracking implementation.
By introducing bid adjustments for high performing audiences, we significantly improved CTR, while newly launched Performance Max campaigns delivered exceptional results. We continuously tested bidding strategies, landing pages, and creative approaches until optimal combinations were achieved.Dynamic display remarketing helped re engage users who had not initially converted, while YouTube and Demand Gen campaigns were introduced to increase brand visibility and awareness.
The results speak for themselves. The client achieved the top position in impression share, reduced CPA by over 90 percent, and increased completed configurations by 370 percent.
(RESULTS)
3.7 times
More configurations submitted
-63 %
Lower CPA on Search Ads
#1
Among the competition
-40 %
CPC on Search Ads
13,2 %
CTR on Search Ads
130 %
More clicks on ads
By analysing search patterns, we identified keywords, broke them down according to the stage of the customer's purchase journey and structured the campaigns according to the STAG method - separately for informational and transactional purposes, for both front doors and bioclimatic pergolas.
In Google advertising, personalization is key. We ensure ads are tailored to the user’s intent, helping them stand out from competitors and deliver messaging that directly matches what the user is looking for.
Ads are designed based on where users are in their buying journey. When someone is still researching, we avoid aggressive sales messaging and instead provide relevant, helpful content that supports informed decision-making.
Social
media
SERVICES
Social strategy
Creating creatives
Community management
Copywriting
Content creation
MARKETS
Slovenia
Germany
France
UK
TYPE
B2C
B2B
DESCRIPTION
We freed up their marketing department to manage the entire process - from creating vertical videos and educational posts to responding quickly to messages and publishing content. We handled crisis situations professionally and instantly, and delivered time-sensitive posts the same day.
(GOALS)
01
04
02
05
03
06
(OUR APPROACH)
Before our collaboration, the client’s marketing team was under constant time pressure, and social media channels were largely neglected. The presence across platforms lacked consistency, a clear strategy, and content that reflected the premium nature of the brand. What initially appeared as challenges became clear opportunities for growth.
A unified creative direction ensured a consistent brand image across all digital channels, both paid and organic. The transformation was supported by the production of new photo and video assets, enabling sustained growth in engagement and a significantly stronger presence across markets.
Consistent creative design ensured a consistent brand image across all digital channels - both paid and organic. We supported the social channel overhaul with a range of new photo and video content.
(RESULTS)
10 times
Higher engagement rate
31 %
More followers on all networks
120 k
Organic monthly reach
6x
Higher cross-channel engagement
On social media, we have ensured that our clients' content has always remained relevant, interesting and up-to-date by monitoring current trends, which has led to significantly higher engagement on all key channels.
We have followed current best practices in creating our posts, including correct posting times, appropriate content formats and adapting to ever-changing algorithms. Constantly adapting to social networks allows for maximum organic reach.
We proactively interacted with our followers, regularly responded to comments and questions, and created a strong and engaged online community around the brand through thoughtfully planned, relevant content.
Photography
Videography
Artificial intelligence
Social media content
Event photography
Event aftermovie
Educational content
BTS Content
We created photo and video content for social media and advertising. With professional photos of reference projects and behind-the-scenes footage, we showcased the company's work in an authentic way. We customised the content for increased visibility and effective promotion.
(ARTIFICIAL INTELLIGENCE)
When creative materials are unavailable or scarce, we use advanced AI tools to generate high-quality photos and videos that maintain the aesthetic consistency of the brand.
Creating product photography
with the help of artificial intelligence
Creating product photography
with the help of artificial intelligence
Creating product photography
with the help of artificial intelligence
(VIDEOGRAPHY)
B2C ADVERTISING
PRODUCT PRESENTATION
SOCIAL MEDIA
EDUCATIONAL CONTENT
AFTERMOVIE
TRADE SHOW AFTERMOVIE
B2C ADVERTISING
CUSTOMER TESTIMONIAL
SOCIAL MEDIA
EDUCATIONAL CONTENT
B2C ADVERTISING
PRODUCT PRESENTATION
EMPLOYER BRANDING
EMPLOYEE INTRODUCTION
SOCIAL MEDIA
VERTICAL CONTENT
SOCIAL MEDIA
VERTICAL CONTENT
SOCIAL MEDIA
SHOWROOM PRESENTATION
