{"id":1015953,"date":"2026-02-18T09:50:48","date_gmt":"2026-02-18T09:50:48","guid":{"rendered":"https:\/\/notic.net\/?p=1015953"},"modified":"2026-03-13T12:03:31","modified_gmt":"2026-03-13T12:03:31","slug":"why-broad-keyword-match-might-be-useful-in-2026","status":"publish","type":"post","link":"https:\/\/notic.net\/eng\/blog\/zakaj-je-broad-keyword-match-morda-uporaben-v-2026\/","title":{"rendered":"Why broad keyword match might be useful in 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1015953\" class=\"elementor elementor-1015953\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0ea6b e-flex e-con-boxed e-con e-parent\" data-id=\"aa0ea6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aabcdcc e-con-full e-flex e-con e-child\" data-id=\"aabcdcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-aa960dd elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"aa960dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Zakaj je broad keyword match <em>morda<\/em> uporaben v 2026.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60aa48c e-con-full elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"60aa48c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a350a2d elementor-widget-tablet__width-initial elementor-widget elementor-widget-post-info\" data-id=\"a350a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1970da3 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Kategorija<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/eng\/blog\/category\/spletno-oglasevanje\/\" class=\"elementor-post-info__terms-list-item\">Spletno ogla\u0161evanje<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bfa627f elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Klju\u010dne besede<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/eng\/blog\/tag\/ai\/\" class=\"elementor-post-info__terms-list-item\">AI<\/a>, <a href=\"https:\/\/notic.net\/eng\/blog\/tag\/google-ads\/\" class=\"elementor-post-info__terms-list-item\">Google Ads<\/a>, <a href=\"https:\/\/notic.net\/eng\/blog\/tag\/strategy\/\" class=\"elementor-post-info__terms-list-item\">Strategy<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5296b52 e-con-full e-flex e-con e-child\" data-id=\"5296b52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-c117c46 elementor-widget elementor-widget-heading\" data-id=\"c117c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Deli \u010dlanek<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394af95 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"394af95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 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class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a65132c e-flex e-con-boxed e-con e-parent\" data-id=\"a65132c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a2b4e8f e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"a2b4e8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-556faa1 elementor-toc--content-ellipsis elementor-widget__width-initial elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"556faa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tPregled \u010dlanka\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__556faa1\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__556faa1\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__556faa1\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b108fec e-con-full e-flex e-con e-child\" data-id=\"b108fec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee36dc0 e-con-full e-flex e-con e-child\" data-id=\"ee36dc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-a056685 elementor-widget elementor-widget-heading\" data-id=\"a056685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">UVOD<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0298b4e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"0298b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Broad keywords lahko prinesejo resne\nrezultate ali pa vam v celoti iz\u010drpajo prora\u010dun.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-011bace elementor-widget elementor-widget-text-editor\" data-id=\"011bace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kaj storiti?<\/strong><\/p><p>V digitalnem marketingu broad match keywords \u0161e vedno deli mnenja med agencijami in podjetji, s katerimi sodelujemo. Nekateri hvalijo njihovo vsestranskost, drugi opozarjajo, da lahko hitro iz\u010drpajo ogla\u0161evalski prora\u010dun.<\/p><p>Broad match se je v zadnjih letih bistveno spremenil. Googlov algoritem zdaj razume namere uporabnikov na na\u010dine, ki prej niso bili mogo\u010di. To pomeni, da lahko broad match dose\u017ee stranke, ki dejansko konvertirajo, a jih z exact ali phrase match ne bi nikoli na\u0161li.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f462edb e-con-full e-flex e-con e-parent\" data-id=\"f462edb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e45caae elementor-widget elementor-widget-image\" data-id=\"e45caae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"829\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container.png.webp\" class=\"attachment-full size-full wp-image-1015798\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container.png.webp 2560w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container.png-300x97.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container.png-1024x332.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container.png-768x249.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container.png-1536x497.webp 1536w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container.png-2048x663.webp 2048w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container.png-18x6.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91fc3ba e-flex e-con-boxed e-con e-parent\" data-id=\"91fc3ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23fc0c4 e-con-full e-flex e-con e-child\" data-id=\"23fc0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2dbbdd3 elementor-widget elementor-widget-heading\" data-id=\"2dbbdd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">BROAD MATCH<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-08f4c40 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"08f4c40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaj je broad match v Google Search Ads?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a09ade3 e-con-full e-flex e-con e-child\" data-id=\"a09ade3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fea5263 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fea5263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Broad match je vrsta ujemanja klju\u010dnih besed v Google Ads, ki pomaga, da se va\u0161i oglasi prika\u017eejo v \u0161ir\u0161i paleti iskanj, povezanih z va\u0161imi izbranimi klju\u010dnimi besedami.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Za razliko od exact match ali phrase match, ki ciljata na to\u010dno dolo\u010dene fraze, broad match zajame tudi sinonime, sorodne izraze in druge razli\u010dice, za katere Googlov algoritem oceni, da so relevantne.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">To pomeni, da va\u0161 oglas dose\u017ee ve\u010d ljudi, ki jih lahko zanima va\u0161 izdelek ali storitev, tudi \u010de ne vpisujejo to\u010dnih besed, ki ste jih izbrali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcaf023 e-con-full e-flex e-con e-parent\" data-id=\"bcaf023\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfba205 elementor-widget elementor-widget-image\" data-id=\"dfba205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" decoding=\"async\" width=\"2082\" height=\"1520\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/773e16c58fd4aa84b7540848423711286bd51594.jpg.webp\" class=\"attachment-full size-full wp-image-1015799\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/773e16c58fd4aa84b7540848423711286bd51594.jpg.webp 2082w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/773e16c58fd4aa84b7540848423711286bd51594.jpg-300x219.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/773e16c58fd4aa84b7540848423711286bd51594.jpg-1024x748.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/773e16c58fd4aa84b7540848423711286bd51594.jpg-768x561.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/773e16c58fd4aa84b7540848423711286bd51594.jpg-1536x1121.webp 1536w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/773e16c58fd4aa84b7540848423711286bd51594.jpg-2048x1495.webp 2048w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/773e16c58fd4aa84b7540848423711286bd51594.jpg-16x12.webp 16w\" sizes=\"(max-width: 2082px) 100vw, 2082px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffe0614 e-flex e-con-boxed e-con e-parent\" data-id=\"ffe0614\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac24b60 e-con-full e-flex e-con e-child\" data-id=\"ac24b60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-649ae7d elementor-widget elementor-widget-heading\" data-id=\"649ae7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">VRSTE UJEMANJA<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd6c894 e-con-full e-flex e-con e-child\" data-id=\"fd6c894\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6efab3b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6efab3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Exact Match<\/strong><br \/>Va\u0161 oglas se prika\u017ee samo, ko nekdo vpi\u0161e to\u010dno klju\u010dno besedo ali njene zelo podobne razli\u010dice. \u010ce na primer ponujate &#8220;popravilo ogrevanja&#8221; z exact match, se bo va\u0161 oglas prikazal samo pri iskanjih, ki so zelo blizu tej klju\u010dni besedi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f74f3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"17f74f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Phrase Match<\/strong><br \/>Va\u0161 oglas se prika\u017ee, ko iskalni pojem vklju\u010duje va\u0161o izbrano klju\u010dno besedno frazo, vendar lahko vsebuje tudi druge besede pred ali za njo. Torej bi se \u201cpopravilo ogrevanja\u201d pri \u201cphrase match\u201d lahko prikazalo za \u201cnujno popravilo ogrevanja\u201d ali \u201cnov grelnik v moji bli\u017eini\u201d, ne pa za sinonime, kot je \u201cHVAC\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1df2a2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a1df2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Broad Match<\/strong><br \/>Va\u0161 oglas se prika\u017ee pri iskanjih, ki so povezana s klju\u010dno besedo v \u0161ir\u0161em smislu, vklju\u010dno s sinonimi in drugimi povezanimi izrazi. Je manj natan\u010dno, vendar zajame veliko \u0161ir\u0161e ob\u010dinstvo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79653ebf e-flex e-con-boxed e-con e-parent\" data-id=\"79653ebf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cfcb0e7 e-con-full e-flex e-con e-child\" data-id=\"cfcb0e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1936c15b e-con-full e-flex e-con e-child\" data-id=\"1936c15b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-244d3912 e-con-full e-flex e-con e-child\" data-id=\"244d3912\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-711fd4b8 elementor-widget elementor-widget-heading\" data-id=\"711fd4b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Vrsta ujemanja\u200b<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b925ed2 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"b925ed2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5dc9bf62 elementor-widget elementor-widget-heading\" data-id=\"5dc9bf62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Izgleda kot\u200b<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a12b22 e-con-full e-flex e-con e-child\" data-id=\"7a12b22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-84f74c2 elementor-widget elementor-widget-heading\" data-id=\"84f74c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Prika\u017ee kot<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c78c154 e-con-full e-flex e-con e-child\" data-id=\"c78c154\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-cc1f763 elementor-widget elementor-widget-heading\" data-id=\"cc1f763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lahko se ujema<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dc88530 e-con-full e-flex e-con e-child\" data-id=\"3dc88530\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1878bea3 e-con-full e-flex e-con e-child\" data-id=\"1878bea3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-19624fb elementor-widget elementor-widget-heading\" data-id=\"19624fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Broad match<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-783f5583 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"783f5583\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3e25dc64 elementor-widget elementor-widget-heading\" data-id=\"3e25dc64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Iskanje publike vodi AI, oglasi predhodno preverjeni pred dra\u017ebo<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d24b53 e-con-full e-flex e-con e-child\" data-id=\"5d24b53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-d9a2aac elementor-widget elementor-widget-heading\" data-id=\"d9a2aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Iskanje publike vodi AI, oglasi predhodno preverjeni pred dra\u017ebo<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ca726d e-con-full e-flex e-con e-child\" data-id=\"1ca726d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce3c676 elementor-widget elementor-widget-text-editor\" data-id=\"ce3c676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>miza za dnevno sobo<\/li><li>moderna oprema dnevne sobe<\/li><li>sede\u017ena garnitura<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-950552a e-con-full e-flex e-con e-child\" data-id=\"950552a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-30d9a33 e-con-full e-flex e-con e-child\" data-id=\"30d9a33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3a6e3f4 elementor-widget elementor-widget-heading\" data-id=\"3a6e3f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Phrase match<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ce814b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"2ce814b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-c502239 elementor-widget elementor-widget-heading\" data-id=\"c502239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"pohi\u0161tvo za dnevno sobo\"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a15597 e-con-full e-flex e-con e-child\" data-id=\"8a15597\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f444af2 elementor-widget elementor-widget-heading\" data-id=\"f444af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Iskanja, ki vklju\u010dujejo pomen va\u0161e klju\u010dne besede<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-764f515 e-con-full e-flex e-con e-child\" data-id=\"764f515\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13466ec elementor-widget elementor-widget-text-editor\" data-id=\"13466ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>leseno pohi\u0161tvo za dnevno sobo<\/li><li>pohi\u0161tvo za dnevno sobo <br \/>v moderni barvi<\/li><li>ugodno pohi\u0161tvo za dnevno sobo<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee0f4f1 e-con-full e-flex e-con e-child\" data-id=\"ee0f4f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cf9f29a e-con-full e-flex e-con e-child\" data-id=\"cf9f29a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-12de4cd elementor-widget elementor-widget-heading\" data-id=\"12de4cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Exact match<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50ae3e1 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"50ae3e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9b10384 elementor-widget elementor-widget-heading\" data-id=\"9b10384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"pohi\u0161tvo za dnevno sobo\"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22c0264 e-con-full e-flex e-con e-child\" data-id=\"22c0264\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e492a09 elementor-widget elementor-widget-heading\" data-id=\"e492a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"pohi\u0161tvo za dnevno sobo\"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35b3e5a e-con-full e-flex e-con e-child\" data-id=\"35b3e5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03294c5 elementor-widget elementor-widget-text-editor\" data-id=\"03294c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>pohi\u0161tvo za dnevno sobo<\/li><li>dnevna soba pohi\u0161tvo<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60e0704 e-flex e-con-boxed e-con e-parent\" data-id=\"60e0704\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f47a5b5 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"f47a5b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9460807 e-con-full e-flex e-con e-child\" data-id=\"9460807\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-39b4fa1 e-con-full e-flex e-con e-child\" data-id=\"39b4fa1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-10af0cc elementor-widget elementor-widget-heading\" data-id=\"10af0cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sodelujte z nami\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1610e0 e-con-full e-flex e-con e-child\" data-id=\"d1610e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5ea7322 elementor-widget-widescreen__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5ea7322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digitalna strategija, ki vam kon\u010dno pomaga dose\u010di cilje.\u200b\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f055c1d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f055c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identificiramo te\u017eave, poi\u0161\u010demo prilo\u017enosti za izbolj\u0161ave in jih izvedemo po preverjenih metodah. Ni naklju\u010dje, da 95 % na\u0161ih strank ostaja z nami.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0a6efd8 elementor-align-left btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"0a6efd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stopite v stik<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76bf6cb e-con-full e-flex e-con e-parent\" data-id=\"76bf6cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08bbce5 elementor-widget elementor-widget-image\" data-id=\"08bbce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" decoding=\"async\" width=\"2560\" height=\"746\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic-scaled.webp\" class=\"attachment-full size-full wp-image-1016102\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic-scaled.webp 2560w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic-300x87.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic-1024x298.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic-768x224.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic-1536x448.webp 1536w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic-2048x597.webp 2048w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic-18x5.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6407368 e-flex e-con-boxed e-con e-parent\" data-id=\"6407368\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-762961f e-con-full e-flex e-con e-child\" data-id=\"762961f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-ef825bb elementor-widget elementor-widget-heading\" data-id=\"ef825bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">NOVE POSODOBITVE ZA BROAD MATCH\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-d01cf82 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"d01cf82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaj se spreminja pri Google Ads in Broad Match?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04b937b e-con-full e-flex e-con e-child\" data-id=\"04b937b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee611e7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ee611e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Broad match postaja vedno pomembnej\u0161i, ker Google uporablja napredno umetno inteligenco in strojno u\u010denje, da bolje namen za vsakim iskanjem. Namesto da bi se zana\u0161al izklju\u010dno na dolo\u010dene klju\u010dne besede, lahko Google zdaj razume, kaj ljudje i\u0161\u010dejo, tudi \u010de uporabljajo povsem druga\u010dne izraze.<\/p><p>To pomeni, da lahko tudi manj\u0161a podjetja dose\u017eejo ve\u010d pravih strank, brez da bi ro\u010dno izbirala vsako mo\u017eno razli\u010dico klju\u010dne besede.<\/p><p>V nadaljevanju bomo pogledali, kaj te spremembe pomenijo za manj\u0161e ekipe in kako se lahko prilagodite, da kar najbolje izkoristite broad match.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd05b41 e-flex e-con-boxed e-con e-parent\" data-id=\"dd05b41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ec6f9d e-con-full e-flex e-con e-child\" data-id=\"1ec6f9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd27800 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bd27800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-8af4346b-3be1-48a2-a419-034c51b9f798\" viewBox=\"0 0 37.7 34.4\"><path d=\"M37.7,7.7V0c-5.3,1.4-9.2,3.7-11.7,7-2.4,3.3-3.7,7.3-3.7,12.1v15.3h15.3v-15.3h-7.3c0-3.5.4-6,1.5-7.7,1.1-1.7,3-2.9,5.8-3.7Z\"><\/path><path d=\"M3.5,7C1.2,10.3,0,14.3,0,19.1v15.3h15.3v-15.3h-7.3c0-3.5.4-6,1.5-7.7,1.1-1.7,3-2.9,5.8-3.7V0C9.9,1.4,6,3.7,3.5,7Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5dc646 elementor-widget elementor-widget-text-editor\" data-id=\"e5dc646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Broad match<\/strong> klju\u010dne besede so idealne za podjetja v velikih, \u0161ir\u0161ih panogah. Predstavljajte si, da se va\u0161 oglas za pomivalni stroj prika\u017ee, ko nekdo i\u0161\u010de &#8220;kuhinjski aparati&#8221;, ali oglas za lokalnega izvajalca, ko nekdo i\u0161\u010de &#8220;prenova kuhinje&#8221;. Oba primera lahko prineseta <strong>veliko klikov<\/strong> <strong>relevantnega prometa<\/strong>, \u010deprav uporabnik ni vpisal to\u010dne <strong>klju\u010dne besede<\/strong>, ki ste jo nastavili.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16a88bb e-flex e-con-boxed e-con e-parent\" data-id=\"16a88bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56de8ca e-con-full e-flex e-con e-child\" data-id=\"56de8ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-389ed1f elementor-widget elementor-widget-heading\" data-id=\"389ed1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">KAJ MORATE STORITI<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-604eb10 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"604eb10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exact match klju\u010dne besede v prihodnje ne bodo ve\u010d dovolj<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31091bf e-con-full e-flex e-con e-child\" data-id=\"31091bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a1402 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e0a1402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do zdaj so se ogla\u0161evalci zana\u0161ali predvsem na exact in phrase match klju\u010dne besede, da bi ciljali to\u010dno dolo\u010dene iskalne izraze in se izognili nerelevantnim klikom. To je \u0161e posebej uporabno za manj\u0161e ekipe z omejenim prora\u010dunom, kjer vsak klik \u0161teje.<\/p><p>Za manj\u0161a podjetja, ki delajo z omejenim prora\u010dunom, Googlov premik k broad match prina\u0161a tako prilo\u017enosti kot izzive.<\/p><p>Broad match lahko poenostavi upravljanje klju\u010dnih besed, a hkrati prina\u0161a novo dinamiko, na katero se morate prilagoditi. Poglejmo, kaj to pomeni za va\u0161o ogla\u0161evalsko strategijo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf29cb8 e-con-full e-flex e-con e-parent\" data-id=\"bf29cb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db12adb elementor-widget elementor-widget-image\" data-id=\"db12adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"844\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/broad-keyword-match-google-ads-notic-4.webp\" class=\"attachment-full size-full wp-image-1015800\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/broad-keyword-match-google-ads-notic-4.webp 1510w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/broad-keyword-match-google-ads-notic-4-300x168.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/broad-keyword-match-google-ads-notic-4-1024x572.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/broad-keyword-match-google-ads-notic-4-768x429.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/broad-keyword-match-google-ads-notic-4-18x10.webp 18w\" sizes=\"(max-width: 1510px) 100vw, 1510px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10134e1 e-flex e-con-boxed e-con e-parent\" data-id=\"10134e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cfbacd1 e-con-full e-flex e-con e-child\" data-id=\"cfbacd1\" data-element_type=\"container\" 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(\/figma)--&gt;\"><\/span>Tveganje nepomembnega prometa in vi\u0161jih stro\u0161kov oglasov<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b99feb0 e-con-full e-flex e-con e-child\" data-id=\"b99feb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c60a6b3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c60a6b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Broad match lahko v\u010dasih povzro\u010di, da se va\u0161i oglasi prika\u017eejo pri iskanjih, ki niso relevantna za va\u0161e podjetje.<\/p><p>\u010ce na primer ciljate &#8220;storitve za prenovo doma&#8221; z broad match, se lahko va\u0161 oglas prika\u017ee pri iskanjih kot &#8220;nasveti za popravila doma sam&#8221;, kar se ne ujema s storitvami, ki jih dejansko ponujate.<\/p><p>To lahko privede do klikov ljudi, ki verjetno ne bodo konvertirali, kar lahko hitro iz\u010drpa manj\u0161i prora\u010dun.<br \/><br \/>Posledica so kliki ljudi, ki verjetno ne bodo postali stranke, kar lahko hitro izprazni manj\u0161i prora\u010dun. Ve\u010d nerelevantnega prometa pomeni, da va\u0161 ogla\u0161evalski prora\u010dun ne zdr\u017ei tako dolgo in zahteva redno spremljanje, da ne pla\u010dujete za klike, ki ne prina\u0161ajo rezultatov.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a4fbd5 e-flex e-con-boxed e-con e-parent\" data-id=\"0a4fbd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-def5a0c e-con-full e-flex e-con e-child\" data-id=\"def5a0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-328a1f4 e-con-full e-flex e-con e-child\" data-id=\"328a1f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-14199f7 e-con-full e-flex e-con e-child\" data-id=\"14199f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-053e4de elementor-widget elementor-widget-heading\" data-id=\"053e4de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Kdo smo mi?\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7862faf e-con-full e-flex e-con e-child\" data-id=\"7862faf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-21990c9 elementor-widget-widescreen__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"21990c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digitalna agencija, ki vas bo (dejansko) poslu\u0161ala.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9941639 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9941639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ne boste verjeli, ampak tudi to je mogo\u010de. Spoznajte nas in kako pristopamo k delu s strankami v na\u0161i buti\u010dni digitalni agenciji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0c4b6e9 elementor-align-left btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"0c4b6e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stopite v stik<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75535978 e-flex e-con-boxed e-con e-parent\" data-id=\"75535978\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4308a176 e-con-full e-flex e-con e-child\" data-id=\"4308a176\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-79278ecb elementor-widget elementor-widget-heading\" data-id=\"79278ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">MANJ NADZORA\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-7bff8836 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"7bff8836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Manj nadzora in ve\u010dja odvisnost od Googlovih algoritmov\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740423ff e-con-full e-flex e-con e-child\" data-id=\"740423ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d99f3de elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1d99f3de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Z uporabo broad match klju\u010dnih besed ogla\u0161evalci izgubijo del nadzora nad tem, kateri iskalni izrazi spro\u017eijo njihove oglase, in se bolj zana\u0161ajo na Googlov algoritem. Za manj\u0161e ekipe to pomeni, da morajo zaupati Googlu, da bo oglase prikazal pravemu ob\u010dinstvu.<br \/><br \/>\u010ceprav je Googlovo strojno u\u010denje napredno, ne zadene vedno v polno, \u0161e posebej \u010de ima va\u0161e ciljno ob\u010dinstvo specifi\u010dne potrebe ali nakupno vedenje. Klju\u010d do obvladovanja te izgube nadzora je uporaba orodij, ki vam omogo\u010dajo bolj precizno ciljanje znotraj broad match, kot so negativne klju\u010dne besede, pametne strategije ponujanja in ciljanje ob\u010dinstev.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dff43e5 e-con-full e-flex e-con e-parent\" data-id=\"4dff43e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ded73d7 elementor-widget elementor-widget-image\" data-id=\"1ded73d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"829\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container-4.png.webp\" class=\"attachment-full size-full wp-image-1015808\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container-4.png.webp 2560w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container-4.png-300x97.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container-4.png-1024x332.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container-4.png-768x249.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container-4.png-1536x497.webp 1536w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container-4.png-2048x663.webp 2048w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/Container-4.png-18x6.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-415eb72d e-flex e-con-boxed e-con e-parent\" data-id=\"415eb72d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-22b6cb3d e-con-full e-flex e-con e-child\" data-id=\"22b6cb3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-4f20cf05 elementor-widget elementor-widget-heading\" data-id=\"4f20cf05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">GLAVNE SPREMEMBE PRI BROAD MATCH<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-48d279e4 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"48d279e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaj se je spremenilo pri broad match?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39bb104f e-con-full e-flex e-con e-child\" data-id=\"39bb104f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2714c953 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2714c953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Danes, broad match uporablja veliko \u0161ir\u0161i nabor signalov.<\/p><p>Zato se v\u010dasih va\u0161 oglas prika\u017ee pri iskanju, ki ga niste pri\u010dakovali, pa vseeno prinese konverzijo. Google v ozadju povezuje podatke, ki presegajo zgolj klju\u010dne besede.<\/p><p><strong>Tukaj je, kaj se dejansko zgodi, ko nekdo i\u0161\u010de klju\u010dno besedo:<\/strong><\/p><ul><li>Google analizira njegovo nedavno zgodovino iskanj<\/li><li>Preveri tip naprave in lokacijo\u00a0<\/li><li>Upo\u0161teva \u010das dneva in sezonske vzorce<\/li><li>Ovrednoti \u0161e desetine drugih vedenjskih signalov<\/li><\/ul><p>Zato boste v\u010dasih videli, da broad match klju\u010dne besede prina\u0161ajo konverzije pri na videz nepovezanih iskanjih. Google ne ugiba, ampak najde vzorce v vedenju uporabnikov, ki jih sami ne moremo videti.<\/p><p>Ve\u010dina ogla\u0161evalcev \u0161e vedno obravnava broad match, kot da je leto 2020. Uporabljajo ga zgolj za volumen, potem pa so frustrirani, ko kakovost prometa pade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28d3b8ac e-flex e-con-boxed e-con e-parent\" data-id=\"28d3b8ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6fe7016f e-con-full e-flex e-con e-child\" data-id=\"6fe7016f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-4502c903 elementor-widget elementor-widget-heading\" data-id=\"4502c903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">KAKO DOSE\u010cI DOBRE REZULTATE\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e788512 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"e788512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kako dejansko dose\u010di dobre rezultate z broad match?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38a4bb62 e-con-full e-flex e-con e-child\" data-id=\"38a4bb62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-302bb0d0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"302bb0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Broad match sam po sebi ni slab. Ampak ve\u010dina ljudi ga uporablja napa\u010dno, nato pa krivijo tip ujemanja namesto svojih nastavitev. Tukaj so najpogostej\u0161e napake, ki jih vidimo v ra\u010dunih, in kako jih odpraviti:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc54a6b e-flex e-con-boxed e-con e-parent\" data-id=\"cc54a6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-449ab7e e-con-full e-flex e-con e-child\" data-id=\"449ab7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-d9a0a40 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"d9a0a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Spremljajte kakovost leadov, ne le koli\u010dino<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6de22ff e-con-full e-flex e-con e-child\" data-id=\"6de22ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03e7ff9 elementor-widget elementor-widget-image\" data-id=\"03e7ff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1044\" height=\"533\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/broad-keyword-match-google-ads-notic-5.png.webp\" class=\"attachment-full size-full wp-image-1015817\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/broad-keyword-match-google-ads-notic-5.png.webp 1044w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/broad-keyword-match-google-ads-notic-5.png-300x153.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/broad-keyword-match-google-ads-notic-5.png-1024x523.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/broad-keyword-match-google-ads-notic-5.png-768x392.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/broad-keyword-match-google-ads-notic-5.png-18x9.webp 18w\" sizes=\"(max-width: 1044px) 100vw, 1044px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e144e6 e-con-full e-flex e-con e-child\" data-id=\"2e144e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e601b7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1e601b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nizek stro\u0161ek na lead izgleda odli\u010dno, dokler ne pogledate globlje. Broad match pogosto prinese najcenej\u0161e leade na papirju. Ampak ko jih spremljate skozi prodajni lijak, mnogi izginejo. Ne dvigajo telefona, niso kvalificirani ali pa so bili samo radovedni.<\/p><p>Lead za 50 \u20ac, ki postane stranka, vedno premaga deset leadov po 5 \u20ac, ki ne privedejo do ni\u010desar.<\/p><p><strong>Kaj spremljati namesto tega:<\/strong><\/p><p>Nastavite pravilno sledenje. \u010ce je mogo\u010de, pove\u017eite svoj CRM z Google Ads in uvozite offline konverzije, da algoritem ve, kateri leadi so dejansko postali stranke. S tem nau\u010dite Google, kako izgleda dober lead za va\u0161 posel.<\/p><p>Dodelite vrednosti posameznim konverzijam. \u010ce so dolo\u010deni leadi vredni ve\u010d (ve\u010dja vrednost posla, bolj\u0161e ujemanje, hitrej\u0161i prodajni cikel), jim dodelite vi\u0161je vrednosti. Algoritem bo optimiziral za te namesto da lovi zgolj koli\u010dino.<\/p><p>Spremljajte metrike onkraj prvega izpolnjenega obrazca. Poglejte razmerje med leadi in prilo\u017enostmi, razmerje med leadi in strankami ter dejanski prihodek glede na vir. Te \u0161tevilke vam povedo, kaj dejansko deluje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e97dce e-flex e-con-boxed e-con e-parent\" data-id=\"7e97dce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-85812f9 e-con-full e-flex e-con e-child\" data-id=\"85812f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e36b31c elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"e36b31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Ustvarite mo\u010dan seznam negativnih klju\u010dnih besed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3724a4a e-con-full e-flex e-con e-child\" data-id=\"3724a4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45dba19 elementor-widget elementor-widget-image\" data-id=\"45dba19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"692\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/strong-negative-keyword-list-with-broad-keyword-1.png.webp\" class=\"attachment-full size-full wp-image-1015955\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/strong-negative-keyword-list-with-broad-keyword-1.png.webp 1015w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/strong-negative-keyword-list-with-broad-keyword-1.png-300x205.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/strong-negative-keyword-list-with-broad-keyword-1.png-768x524.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/strong-negative-keyword-list-with-broad-keyword-1.png-18x12.webp 18w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c29067 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9c29067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uporabljati broad match brez negativnih klju\u010dnih besed je kot voziti brez zavor. Peljali se boste hitro, ampak ne boste mogli nadzorovati, kje boste kon\u010dali.<\/p><p>Brez negativnih klju\u010dnih besed va\u0161e kampanje ne bodo donosne. Googlov algoritem za avtomatsko nastavljanje cen klikov je mo\u010dno orodje, ampak potrebuje jasne meje, da deluje najbolje.<\/p><p><strong>Za\u010dnite s tem:<\/strong><\/p><p>Najprej dodajte negativne klju\u010dne besede na ravni ra\u010duna. Ko jih enkrat dodate na ravni ra\u010duna, \u0161\u010ditijo vse va\u0161e kampanje. Gre za besede in fraze, ki so se morda \u017ee pojavili v va\u0161em ra\u010dunu, ampak za katere ne \u017eelite pla\u010devati klikov.<\/p><p>Na za\u010detku pregledujte poro\u010dilo o iskalnih izrazih vsak teden, ko se stvari ustalijo pa na vsaka dva tedna. Vsaki\u010d dodajte 5 do 10 negativnih klju\u010dnih besed.<\/p><p>Cilj je izlo\u010diti iskanja, ki nimajo nobene mo\u017enosti za konverzijo, da se algoritem lahko osredoto\u010di na tisto, kar dejansko deluje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd17f45 e-flex e-con-boxed e-con e-parent\" data-id=\"bd17f45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f01052 e-con-full e-flex e-con e-child\" data-id=\"5f01052\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f765d5c elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"f765d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Pravilno nastavite prora\u010dun in strategijo biddanja\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed2fbd6 elementor-widget elementor-widget-image\" data-id=\"ed2fbd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1044\" height=\"607\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic_2.png\" class=\"attachment-full size-full wp-image-1016103\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic_2.png 1044w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic_2-300x174.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic_2-1024x595.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic_2-768x447.png 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/middle_photo_notic_2-18x10.png 18w\" sizes=\"(max-width: 1044px) 100vw, 1044px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b88076 e-con-full e-flex e-con e-child\" data-id=\"9b88076\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29e4670 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"29e4670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Broad match potrebuje pravo okolje, da deluje. \u010ce mu date premalo prora\u010duna ali napa\u010dno strategijo ponujanja, propade \u0161e preden se za\u010dne.<\/p><p>Broad match uporabljajte samo, ko imate dovolj dnevnega prora\u010duna, da se algoritem lahko nau\u010di. Potrebujete dovolj porabe, da ustvarite smiselne podatke o konverzijah. Pri\u010dakujte vi\u0161jo za\u010detno porabo v fazi u\u010denja. To je normalno.<\/p><p>Ne pani\u010darite in ne zni\u017eujte prora\u010duna v prvem tednu. Dajte kampanjam 2-3 tedne in vsaj 50 konverzij (\u010de je mogo\u010de), preden sprejmete ve\u010dje odlo\u010ditve o prora\u010dunu.<\/p><p><strong>Kako to izgleda v praksi:<\/strong><\/p><p>Nastavitev prora\u010duna:<\/p><ul><li>Broad match uporabljajte pri kampanjah z ustreznim dnevnim prora\u010dunom<\/li><li>Na\u010drtujte 3-4 tedne u\u010denja, preden ocenjujete rezultate<\/li><li>Sprejmite, da bo za\u010detni stro\u0161ek na konverzijo vi\u0161ji, medtem ko se sistem u\u010di<\/li><\/ul><p><b>Pristop k licitiranju<\/b><span style=\"font-size: 14px;\"><b>\u00a0(angl. bidding)<\/b><\/span><b>:<\/b><\/p><ul><li>Vedno uporabljajte avtomatizirane strategije licitiranja (angl. bidding) (Target CPA ali Target ROAS)<\/li><li>Nastavite realisti\u010dne cilje na podlagi trenutnih rezultatov, ne \u017eelja<\/li><li>Pustite algoritem delovati vsaj 2 tedna, preden prilagajate ciljne ponudbe<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-898761d e-flex e-con-boxed e-con e-parent\" data-id=\"898761d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6febb7d e-con-full e-flex e-con e-child\" data-id=\"6febb7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-b2427c2 elementor-widget elementor-widget-heading\" data-id=\"b2427c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">ZAKLJU\u010cEK\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2187144 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"2187144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Broad match ni tako slab, kot vsi mislijo\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6b706a e-con-full e-flex e-con e-child\" data-id=\"d6b706a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36f990f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"36f990f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Je zgolj orodje, ki zahteva ve\u010d nastavitev in ve\u010d zaupanja v sistem, kot je ve\u010dini ogla\u0161evalcev v\u0161e\u010d.<\/p><p>Stari pristop strogega nadzora nad klju\u010dnimi besedami izginja. Googlovi algoritmi zdaj dostopajo do vedenjskih signalov, ki jih ro\u010dno ciljanje nikoli ne bi moglo dose\u010di. Upirati se tej spremembi pomeni zamujati prilo\u017enosti. Ampak to ne pomeni, da morate algoritmu slepo zaupati.<\/p><p><strong>Kako torej pristopiti:<\/strong><\/p><p>Dajte sistemu prostor za delo, ampak postavite jasne meje. Uporabljajte pametno ponujanje, ampak spremljajte tisto, kar je dejansko pomembno za va\u0161 posel. Pustite broad match, da raziskuje, ampak najprej zgradite trdno osnovo negativnih klju\u010dnih besed.<\/p><p>Ogla\u0161evalci, ki trenutno zmagujejo z broad match, niso tisti, ki vanj me\u010dejo denar in upajo na najbolj\u0161e. So tisti, ki razumejo, kako sodobno iskalno ogla\u0161evanje dejansko deluje. Spremljajo kakovost leadov, ne le koli\u010dino. Pravilno organizirajo svoje ra\u010dune. Kampanjam dajo \u010das za u\u010denje.<\/p><p><strong>Za\u010dnite tukaj, \u010de testirate broad match:<\/strong><\/p><p>Izberite 3-5 svojih najbolje delujo\u010dih klju\u010dnih besed. Premaknite jih v broad match v lo\u010deni kampanji s pametnim ponujanjem. Nastavite pravilno sledenje konverzij in negativne klju\u010dne besede. Pustite en mesec z ustreznim prora\u010dunom. Nato poglejte dejanske rezultate, ne va\u0161ih predpostavk o tem, kako bi moralo delovati.<\/p><p>Morda vas bo presenetilo, kaj prina\u0161a konverzije. In v tem je bistvo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ecf463 e-flex e-con-boxed e-con e-parent\" data-id=\"2ecf463\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2af73dd elementor-widget elementor-widget-template\" data-id=\"2af73dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1010779\" class=\"elementor elementor-1010779\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5819a039 e-flex e-con-boxed e-con e-parent\" data-id=\"5819a039\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b2be6 e-con-full e-flex e-con e-child\" data-id=\"2b2be6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-646486ff elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"646486ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Verjetno vas<br> zanima tudi:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d646500 e-con-full e-flex e-con e-child\" data-id=\"d646500\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-72e60c3 elementor-widget elementor-widget-heading\" data-id=\"72e60c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Deli \u010dlanek<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8293dc4 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"8293dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e44b8d5 elementor-widget__width-initial elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"e44b8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Verjetno vas<br> zanima tudi:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-251655c elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"251655c\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-1010524\">.elementor-1010524 .elementor-element.elementor-element-475d4d5{--display:flex;--gap:32px 32px;--row-gap:32px;--column-gap:32px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;--z-index:2;}.elementor-1010524 .elementor-element.elementor-element-906c0c4{--display:flex;--overflow:hidden;--border-radius:15px 15px 15px 15px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-items:not(.elementor-inline-items) 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);}.elementor-1010524 .elementor-element.elementor-element-0520189 .elementor-heading-title{font-size:28px;}.elementor-1010524 .elementor-element.elementor-element-3a67eea .elementor-widget-container{font-size:var( --e-global-typography-a497974-font-size );line-height:var( --e-global-typography-a497974-line-height );letter-spacing:var( --e-global-typography-a497974-letter-spacing );word-spacing:var( --e-global-typography-a497974-word-spacing );}.elementor-1010524 .elementor-element.elementor-element-95b8cc3 .elementor-button{padding:0px 0px 0px 0px;}}@media(min-width:2400px){.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-item{font-size:var( --e-global-typography-7915fde-font-size );line-height:var( --e-global-typography-7915fde-line-height );letter-spacing:var( --e-global-typography-7915fde-letter-spacing );word-spacing:var( --e-global-typography-7915fde-word-spacing );}.elementor-1010524 .elementor-element.elementor-element-3a67eea .elementor-widget-container{font-size:var( --e-global-typography-a497974-font-size );line-height:var( --e-global-typography-a497974-line-height );letter-spacing:var( --e-global-typography-a497974-letter-spacing );word-spacing:var( --e-global-typography-a497974-word-spacing );}}\/* Start custom CSS for post-info, class: .elementor-element-da93a71 *\/.elementor-1010524 .elementor-element.elementor-element-da93a71{\n    color: transparent;\n}\n\n.elementor-1010524 .elementor-element.elementor-element-da93a71 a{\n    border-radius: 21.111px;\n    background: #3B3B3B;\n    display: flex;\nheight: 38px;\npadding: 7px 25px;\njustify-content: center;\nalign-items: center;\ntext-decoration: none!important; \ncolor: #CECECE!important;\n}\/* End custom CSS *\/\n\/* Start custom CSS for theme-post-title, class: .elementor-element-0520189 *\/.elementor-1010524 .elementor-element.elementor-element-0520189 a {\n    text-decoration: none;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1010524\" class=\"elementor elementor-1010524 swiper-slide e-loop-item e-loop-item-1015953 post-1015953 post type-post status-publish format-standard has-post-thumbnail hentry category-spletno-oglasevanje tag-ai tag-google-ads tag-strategy\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-475d4d5 e-flex e-con-boxed e-con e-parent\" data-id=\"475d4d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-906c0c4 e-con-full e-flex e-con e-child\" data-id=\"906c0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da93a71 elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"da93a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8eb02da\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/eng\/blog\/category\/spletno-oglasevanje\/\" class=\"elementor-post-info__terms-list-item\">Spletno ogla\u0161evanje<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64936f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c64936f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google.png\" class=\"attachment-full size-full wp-image-1016084\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google.png 800w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google-300x157.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google-768x401.png 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49bc584 e-con-full e-flex e-con e-child\" data-id=\"49bc584\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0520189 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"0520189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/notic.net\/eng\/blog\/zakaj-je-broad-keyword-match-morda-uporaben-v-2026\/\">Zakaj je broad keyword match morda uporaben v 2026<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a67eea elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"3a67eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\"Broad match\" se je v zadnjih nekaj letih znatno spremenil. Googlova umetna inteligenca lahko zdaj najde stranke, ki jih z \"exact\" ali \"phrase match\" nikoli ne bi dosegli.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-95b8cc3 btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"95b8cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/notic.net\/eng\/blog\/zakaj-je-broad-keyword-match-morda-uporaben-v-2026\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1010524\" class=\"elementor elementor-1010524 swiper-slide e-loop-item e-loop-item-1015796 post-1015796 post type-post status-publish format-standard has-post-thumbnail hentry category-spletno-oglasevanje tag-ai tag-google-ads tag-strategy\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-475d4d5 e-flex e-con-boxed e-con e-parent\" data-id=\"475d4d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-906c0c4 e-con-full e-flex e-con e-child\" data-id=\"906c0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da93a71 elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"da93a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8eb02da\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/eng\/blog\/category\/spletno-oglasevanje\/\" class=\"elementor-post-info__terms-list-item\">Spletno ogla\u0161evanje<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64936f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c64936f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google2.png\" class=\"attachment-full size-full wp-image-1016086\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google2.png 800w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google2-300x157.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google2-768x401.png 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google2-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49bc584 e-con-full e-flex e-con e-child\" data-id=\"49bc584\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0520189 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"0520189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/notic.net\/eng\/blog\/optimizacija-google-oglasevanje-z-ai-brezplacen-vodic\/\">Kako vam lahko AI pomaga pri optimizaciji Google ogla\u0161evanja?<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a67eea elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"3a67eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPove\u017eite svoj Google Ads ra\u010dun s Claude AI in ga enostavno vpra\u0161ajte karkoli. Claude analizira va\u0161 ra\u010dun in vam poda konkretne odgovore.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-95b8cc3 btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"95b8cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/notic.net\/eng\/blog\/optimizacija-google-oglasevanje-z-ai-brezplacen-vodic\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1010524\" class=\"elementor elementor-1010524 swiper-slide e-loop-item e-loop-item-1012465 post-1012465 post type-post status-publish format-standard has-post-thumbnail hentry category-spletno-oglasevanje tag-meta-ads tag-strategy\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-475d4d5 e-flex e-con-boxed e-con e-parent\" data-id=\"475d4d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-906c0c4 e-con-full e-flex e-con e-child\" data-id=\"906c0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da93a71 elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"da93a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8eb02da\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/eng\/blog\/category\/spletno-oglasevanje\/\" class=\"elementor-post-info__terms-list-item\">Spletno ogla\u0161evanje<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64936f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c64936f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/01\/blog_post_thubnail_meta.png\" class=\"attachment-full size-full wp-image-1016085\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/01\/blog_post_thubnail_meta.png 800w, https:\/\/notic.net\/wp-content\/uploads\/2026\/01\/blog_post_thubnail_meta-300x157.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/01\/blog_post_thubnail_meta-768x401.png 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/01\/blog_post_thubnail_meta-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49bc584 e-con-full e-flex e-con e-child\" data-id=\"49bc584\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0520189 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"0520189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/notic.net\/eng\/blog\/meta-ads-andromeda-update-2026\/\">Kaj pri Meta oglasih ne bo ve\u010d delovalo v letu 2026?<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a67eea elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"3a67eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMeta ogla\u0161evanje se hitro razvija. Kar je delovalo pred dvema letoma, danes pogosto ne deluje ve\u010d. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-95b8cc3 btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"95b8cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/notic.net\/eng\/blog\/meta-ads-andromeda-update-2026\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70f3be7 e-con-full e-flex e-con e-parent\" data-id=\"70f3be7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40059dd elementor-widget-mobile__width-inherit elementor-widget elementor-widget-template\" data-id=\"40059dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1010771\" class=\"elementor elementor-1010771\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62236590 e-con-full e-flex e-con e-parent\" data-id=\"62236590\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6f74941f content-wrapper e-con-full e-flex e-con e-child\" data-id=\"6f74941f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-65fff602 e-con-full e-flex e-con e-child\" data-id=\"65fff602\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-5cb281df e-con-full content-wrapper e-flex e-con e-child\" data-id=\"5cb281df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77e1cee2 elementor-widget elementor-widget-image\" data-id=\"77e1cee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:&quot;300&quot;,&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"116\" height=\"116\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2024\/08\/Digital-Studio-Hand.webp\" class=\"attachment-full size-full wp-image-988290\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-69e765aa elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"69e765aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ste pripravljeni na <br>nadgradnjo? <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c85292e e-con-full e-flex e-con e-child\" data-id=\"1c85292e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1627acbb btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"1627acbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"13\" viewBox=\"0 0 24 13\"><path d=\"M17.4556 0.595703L16.4102 1.54594L21.1142 5.82203H0.046875V7.17951H21.1142L16.4102 11.4556L17.4556 12.4058L23.9516 6.50077L17.4556 0.595703Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stopite v stik<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5aa798b7 btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"5aa798b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/storitve\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"16\" viewBox=\"0 0 25 16\"><path d=\"M16.4796 0L15.2447 1.21942L20.8014 6.70679H0V8.44881H20.8014L15.2447 13.9362L16.4796 15.1556L24.1531 7.5778L16.4796 0Z\" fill=\"black\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">STORITVE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd9f524 e-con-full e-flex e-con e-child\" data-id=\"dd9f524\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;Broad match&#8221; se je v zadnjih nekaj letih znatno spremenil. Googlova umetna inteligenca lahko zdaj najde stranke, ki jih z &#8220;exact&#8221; ali &#8220;phrase match&#8221; nikoli ne bi dosegli.<\/p>","protected":false},"author":4,"featured_media":1016084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"\"Broad match\" se je v zadnjih nekaj letih znatno spremenil. 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