DIGITAL STRATEGY

ONLINE ADVERTISING

CONTENT CREATION

4x more leads with the same budget

CUSTOMER

Pirnar

WEBSITE

pirnar.com

MARKETS

Slovenia
Italy

Croatia
Netherlands
Bosnia and Herzegovina

SERVICES

Digital strategy
Online advertising
Content creation
Social media

YEAR

2023 - Ongoing

(SCROLL)

DESCRIPTION

Pirnar entrance doors adorn many houses in Slovenia and around the world. The company has grown from a small family workshop into one of the world's giants. Their innovations in opening and closing entrance doors are breathtaking - they push the boundaries of what is known and are a true revolution in the entrance door market. They are renowned for their unique design, superior hand craftsmanship and above all, unrivalled innovation in the design and manufacture of entrance doors.

CUSTOMER

Pirnar

WEBSITE

pirnar.com

SERVICES

Digital strategy
Online advertising
Content creation
Social media

YEAR

2023 - Ongoing

MARKETS

Slovenia
Italy
Croatia
Netherlands
Bosnia and Herzegovina

COMPANY OVERVIEW

Google Display

Facebook Ads

Company Photography

Google Ads

Facebook Ads

Google Display

UGC Content

Videography

Google Ads

Facebook Ads

Social Media

Facebook Ads

Content Creation

Facebook Ads

Influencer

Photography

(CHALLENGES)

Ineffective advertising and a web presence that did not reflect the company's leading status

The client was looking for a digital agency to improve their digital presence and performance results. As a leading innovator in the front door sector, they were faced with a weak online foundation for lead generation. Among the many agencies applied, Pirnar selected Notic for its boutique size, personalised approach and years of performance expertise.

Our analysis showed that the client had a very poor foundation for online advertising, which was not being handled properly. We observed a number of technical and creative complications on the advertising channels that were holding back results, and the number of enquiries was far below expectations. The messaging and branding was not consistent across a number of digital channels, and partners abroad expressed a desire for higher enquiry numbers.

In addition to all the challenges, it turned out that the advertising efforts were weakened by the lack of quality photo and video material. So we rolled up our sleeves, analysed the situation and, with a comprehensive digital strategy, took the company to #1 online - where it belongs.

(GOALS)

Improve underperforming online advertising

Align the brand’s social media presence with proven best practices

Define a clear and actionable digital strategy

Increase demand while staying within the existing media budget

Ensure a consistent flow of online leads in Slovenia and Europe

Produce high quality photo and video assets tailored for advertising use

(RESULTS)

With using best practices we delivered up to 4x more leads with the same budget

We began the collaboration with an in depth analysis of the existing setup and quickly identified where opportunities were being lost. Underperforming performance campaigns were replaced with a carefully structured advertising funnel, tailored to each stage of the customer journey.

Our work started with a detailed review of the company’s current digital presence, allowing us to pinpoint critical weaknesses in their advertising approach.

Based on these insights, we developed a comprehensive digital strategy that clearly defined target audiences, key advertising channels, and acquisition methods focused on generating high quality leads. We implemented a structured sales funnel that guides potential customers from the first interaction with the brand, through the consideration phase, and all the way to successful inquiry submission.

LEADS FROM
ONLINE SOURCES

(RESULTS)

4 times

More online leads

64 %

Lower cost per lead

1.2 million.

Monthly reach online

6,87

Avg. ROAS advertising

1. place

Among online competition

10 times

Higher engagement rate on social networks

Facebook
Advertising

SERVICES

Advertising strategy
Copywriting
Creating creatives
Content strategy
A/B Testing
Optimisation

MARKETS

Slovenia
Netherlands
Italy
Croatia
Bosnia and Herzegovina

TYPE

B2C
B2B

DESCRIPTION

How did we manage to get 4000 leads per year with an effective Facebook strategy? As the client had never been active on Facebook ads, we had to re-design the advertising presence on the platform.

(GOALS)

Improve underperforming online advertising

Align the brand’s social media presence with proven best practices

Define a clear and actionable digital strategy

Increase demand while staying within the existing media budget

Ensure a consistent flow of online leads in Slovenia and Europe

Produce high quality photo and video assets tailored for advertising use

(OUR APPROACH)

Facebook advertising overhaul delivered stronger results and increased lead volume

The client was struggling with inefficient Facebook advertising, where budget was being spent without measurable results due to an unfocused approach. We redesigned their Facebook setup by introducing a clear sales funnel that guides users from initial awareness to lead submission.

Through structured A B testing, we identified the most effective approaches tailored specifically to their advertising account, recognizing that no two accounts perform the same. By implementing advanced remarketing, lookalike audiences, and Advantage+ campaigns, we improved targeting accuracy and ensured ads were shown to more relevant users.

The result? With the same budget, we achieved up to 4 times more leads in key months and ensured a consistent flow of enquiries for their partners abroad.

(RESULTS)

4 times

More online leads

-38 %

Price per lead

500

Monthly leads

7 times

Higher engagement on ads

200 %

More clicks on ads

2,31 %

CTR on ads

(SUCCESS FACTORS)

Thorough analysis

After a thorough analysis, we found that the existing campaigns were poorly designed - conversions were not set correctly, objectives were undefined, targeting did not match their personas, and creative and copy did not follow best advertising practices.

Ad optimisation

To achieve maximum effectiveness and the best return on the budget invested, Facebook ads should be closely monitored and optimised for both creative and text on at least a weekly basis.

Channel knowledge

In a sea of advertisers, without knowledge of the advertising platform, we can quickly get lost and spend our budget without the desired impact. Knowing best practices allows us to achieve superior results.

For each product line, we intensively A/B tested different
the elements of ad creatives to get the best results.

Google advertising

SERVICES

Advertising strategy
Copywriting
HTML5 creative
A/B Testing
Optimisation

MARKETS

Slovenia
Netherlands
Bosnia and Herzegovina
Germany

TYPE

B2C
B2B

DESCRIPTION

The analysis of Google advertising revealed a number of key shortcomings - from misconfigured conversions and generic ads without personalisation to inappropriate bidding strategies and missing negative keywords. We set out to overhaul the account structure, starting with the correct implementation of conversion tracking.

(GOALS)

Ensure that the advertising account is technically set up correctly

01 Increase the number of leads and click-through-rates on Search ads

04 Testing different campaign structures for optimal results

02 Achieve #1 position among the competition in terms of impressions

05 Increase the number of monthly leads with advanced techniques

03 Expanding brand awareness through video and display campaigns

06

(OUR APPROACH)

Up to 3.7x more conversions on Google Ads
through strategy and constant optimization

A comprehensive Google Ads audit revealed multiple issues, including incorrectly configured conversion tracking, generic ads without personalization, inefficient bidding strategies, and missing negative keywords. This led to a full rebuild of the account structure, starting with accurate conversion tracking implementation.

By introducing bid adjustments for high performing audiences, we significantly improved CTR, while newly launched Performance Max campaigns delivered exceptional results. We continuously tested bidding strategies, landing pages, and creative approaches until optimal combinations were achieved.Dynamic display remarketing helped re engage users who had not initially converted, while YouTube and Demand Gen campaigns were introduced to increase brand visibility and awareness.

The results speak for themselves. The client achieved the top position in impression share, reduced CPA by over 90 percent, and increased completed configurations by 370 percent.

(RESULTS)

3.7 times

More configurations submitted

-63 %

Lower CPA on Search Ads

Among the competition

-40 %

CPC on Search Ads

13,2 %

CTR on Search Ads

130 %

More clicks on ads

(SUCCESS FACTORS)

Thorough analysis

By analysing search patterns, we identified keywords, broke them down according to the stage of the customer's purchase journey and structured the campaigns according to the STAG method - separately for informational and transactional purposes, for both front doors and bioclimatic pergolas.

Personalised ads

In the context of Google advertising, it is extremely important to ensure the highest possible level of personalisation in the placement of ads, in order to differentiate ourselves from the competition and serve the user ads relevant to their search.

Channel knowledge

Adverts are positioned according to the customer's intent and position in the purchase journey. For a buyer who is at the beginning of a, in this case quite long, buying journey and is just gathering information, it is not the most sensible to serve sales ads immediately.

Social
media

SERVICES

Social strategy
Creating creatives
Community management
Copywriting
Content creation

MARKETS

Slovenia
Germany
France
UK

TYPE

B2C
B2B

DESCRIPTION

We freed up their marketing department to manage the entire process - from creating vertical videos and educational posts to responding quickly to messages and publishing content. We handled crisis situations professionally and instantly, and delivered time-sensitive posts the same day.

(GOALS)

Establishing a consistent strategy on social channels

Localize content for different international markets

Increase engagement rates on all global market channels

Building community and brand loyalty

Demonstrate brand value and create a strong community

Provide fast response and assistance to potential customers

(OUR APPROACH)

A 10x higher engagement rate on social media across multiple markets

Before our collaboration, the client’s marketing team was under constant time pressure, and social media channels were largely neglected. The presence across platforms lacked consistency, a clear strategy, and content that reflected the premium nature of the brand. What initially appeared as challenges became clear opportunities for growth.

A unified creative direction ensured a consistent brand image across all digital channels, both paid and organic. The transformation was supported by the production of new photo and video assets, enabling sustained growth in engagement and a significantly stronger presence across markets.

Consistent creative design ensured a consistent brand image across all digital channels - both paid and organic. We supported the social channel overhaul with a range of new photo and video content.

(RESULTS)

10 times

Higher engagement rate

31 %

More followers on all networks

120k.

Organic monthly reach

Higher cross-channel engagement

(SUCCESS FACTORS)

Monitoring trends

On social media, we have ensured that our clients' content has always remained relevant, interesting and up-to-date by monitoring current trends, which has led to significantly higher engagement on all key channels.

Adherence to best practices

We have followed current best practices in creating our posts, including correct posting times, appropriate content formats and adapting to ever-changing algorithms. Constantly adapting to social networks allows for maximum organic reach.

Creating communities

We proactively interacted with our followers, regularly responded to comments and questions, and created a strong and engaged online community around the brand through thoughtfully planned, relevant content.

Creating
Content

SERVICES

Photography
Videography
Artificial intelligence

TYPE OF CONTENT

Social media content
Event photography
Event aftermovie
Educational content
Behind the scenes

DESCRIPTION

We created photo and video content for social media and advertising. With professional photos of reference projects and behind-the-scenes footage, we showcased the company's work in an authentic way. We customised the content for increased visibility and effective promotion.

(PHOTOGRAPH)

(ARTIFICIAL INTELLIGENCE)

When creative materials are unavailable or scarce, we use advanced AI tools to generate high-quality photos and videos that maintain the aesthetic consistency of the brand.