4x more leads with the same budget
CUSTOMER
Pirnar
WEBSITE
TRGI
Slovenia
Italy
Croatia
Netherlands
Bosnia and Herzegovina
SERVICES
Digital strategy
Online advertising
Content creation
Social networks
YEAR
2023 - Ongoing
(SCROLL)
DESCRIPTION
Pirnar entrance doors adorn many houses in Slovenia and around the world. The company has grown from a small family workshop into one of the world's giants. Their innovations in opening and closing entrance doors are breathtaking - they push the boundaries of what is known and are a true revolution in the entrance door market. They are renowned for their unique design, superior hand craftsmanship and above all, unrivalled innovation in the design and manufacture of entrance doors.
CUSTOMER
Pirnar
WEBSITE
SERVICES
Digital strategy
Online advertising
Content creation
Social networks
YEAR
2023 - Ongoing
TRGI
Slovenia
Italy
Croatia
Netherlands
Bosnia and Herzegovina
DESCRIPTION OF THE CUSTOMER
Pirnar entrance doors adorn many houses in Slovenia and around the world. The company has grown from a small family workshop into one of the world's giants. Their innovations in opening and closing entrance doors are breathtaking - they push the boundaries of what is known and are a true revolution in the entrance door market. They are renowned for their unique design, superior hand craftsmanship and above all, unrivalled innovation in the design and manufacture of entrance doors.
Google Display
Google Display
Facebook Ads
Company Photography
Google Ads
Facebook Ads
Google Display
UGC Content
Videography
Google Ads
Facebook Ads
Social Media
Social Media
Facebook Ads
Content Creation
Facebook Ads
Influencer
Photography
(CORPORATE CHALLENGE)
Ineffective advertising and a web presence that does not reflect the company's leading status
The client was looking for a professional agency for their digital presence, as a leading innovator in the front door sector, they were faced with a weak online foundation for demand generation. Among the many agencies on the tender, Pirnar selected Notic for its boutique size, personalised approach and expertise.
Our analysis showed that the client had a very poor foundation for online advertising, which was not being handled properly. We observed a number of technical and creative complications on the advertising channels that were holding back results, and the number of enquiries was far below expectations. The messaging and branding was not consistent across a number of digital channels, and partners abroad expressed a desire for higher enquiry numbers.
In addition to all the challenges, it turned out that the advertising efforts were weakened by the lack of quality photo and video material. So we rolled up our sleeves, analysed the situation and, with a comprehensive digital strategy, took the company to number 1 online - where it belongs.
(OBJECTIVES)
Reforming ineffective performance advertising
01
Redesign your company's social media presence with best practices
04
Set a clearly defined digital strategy
02
To get more demand from the existing budget
05
Ensure a consistent flow of online leads in Slovenia and Europe
03
Create high-quality photo and video content for advertising purposes
06
(RESULTS)
Leading practices up to 4x more configurations delivered on the same budget
We started our cooperation with an in-depth analysis of the current situation and quickly identified where the client was losing opportunities. We replaced ineffective performance advertising with a thoughtfully designed advertising funnel tailored to each stage of the buying journey.
We started our collaboration with a detailed analysis of the company's existing digital presence, which allowed us to quickly identify critical gaps in their advertising.
Based on these findings, we have developed an in-depth digital strategy that clearly defines target groups, key advertising channels and approaches to effectively acquire quality leads. We have set up a structured sales funnel that follows the potential customer from the first contact with the brand, through the education phase, to the successful enquiry.
LEADS FROM
ONLINE SOURCES
(RESULTS)
4 times
More online leads
64 %
Lower price / lead in advertising
1.2 million.
Monthly reach online
6,87
Avg. ROAS advertising
1st place
Among online competition
10 times
Higher engagement rate on social networks
Facebook
Advertising
SERVICES
Advertising strategy
Copywriting
Creating creatives
Content strategy
A/B Testing
Optimising
TRGI
Slovenia
Netherlands
Italy
Croatia
Bosnia and Herzegovina
TYPE
B2C
B2B
DESCRIPTION
How did we manage to get 4000 leads per year with an effective Facebook strategy? As the client had never been active on Facebook ads, we had to re-design the advertising presence on the platform.
(OBJECTIVES)
Reforming ineffective performance advertising
01
Redesign your company's social media presence with best practices
04
Set a clearly defined digital strategy
02
To get more demand from the existing budget
05
Ensure a consistent flow of online leads in Slovenia and Europe
03
Create high-quality photo and video content for advertising purposes
06
(OUR APPROACH)
Facebook advertising overhaul delivers results and leads
The client was faced with ineffective advertising on Facebook, where the budget was being spent in the wrong way with no visible results. We introduced a sales funnel on Facebook that guides potential customers from first contact to enquiry. Through a plan of A/B testing, we identified the most effective approaches tailored to their advertising account - because no two advertising accounts are the same.
With advanced remarketing, lookalike audiences and Advantage+ campaigns, we've improved targeting and ensured more relevant ad impressions. Creatives and texts were designed in line with modern advertising practices, while ensuring consistency with the prestige brand identity.
The result? With the same budget, we achieved up to 4 times more leads in key months and ensured a consistent flow of enquiries for their partners abroad.
(RESULTS)
4 times
More online leads
-38 %
Price per lead
500
Monthly leads
7 times
Higher engagement on ads
200 %
More clicks on ads
2,31 %
CTR on ads
(SUCCESS FACTORS)
Thorough analysis
After a thorough analysis, we found that the existing campaigns were poorly designed - conversions were not set correctly, objectives were undefined, targeting did not match their personas, and creative and copy did not follow best advertising practices.
Ad optimisation
To achieve maximum effectiveness and the best return on the budget invested, Facebook ads should be closely monitored and optimised for both creative and text on at least a weekly basis.
Channel knowledge
In a sea of advertisers, without knowledge of the advertising platform, we can quickly get lost and spend our budget without the desired impact. Knowing best practices allows us to achieve superior results.
the elements of ad creatives to get the best results.
Google advertising
SERVICES
Advertising strategy
Copywriting
HTML5 creative
A/B Testing
Optimising
TRGI
Slovenia
Netherlands
Bosnia and Herzegovina
Germany
TYPE
B2C
B2B
DESCRIPTION
The analysis of Google advertising revealed a number of key shortcomings - from misconfigured conversions and generic ads without personalisation to inappropriate bidding strategies and missing negative keywords. We set out to overhaul the account structure, starting with the correct implementation of conversion tracking.
(OBJECTIVES)
Ensure that the advertising account is technically set up correctly
01
Increase the number of leads and click-through-rates on Search ads
04
Testing different campaign structures for optimal results
02
Achieve #1 position among the competition in terms of impressions
05
Increase the number of monthly leads with advanced techniques and a professional approach
03
Expanding brand awareness through video and display campaigns
06
(OUR APPROACH)
On Google advertising with advanced
Strategies for up to 3.7x more configurations
The analysis of Google advertising revealed a number of key shortcomings - from misconfigured conversions and generic ads without personalisation to inappropriate bidding strategies and missing negative keywords. As we noticed quite a few anomalies, we set about a complete overhaul of the account structure, starting with the correct implementation of conversion tracking.
The introduction of bid adjustments for high-performing audiences has dramatically improved CTR, while the newly launched Performance MAX campaigns have proven to be extremely effective. We systematically tested different bidding strategies, landing pages and creative approaches in our ads until we reached the optimal combination. Dynamic remarketing via display ads enabled effective lead warm-up for leads who initially did not complete the configuration, and we also implemented YouTube and Demand Gen campaigns to raise brand awareness.
The results speak for themselves - the client ranked first in ad impression share, we reduced CPA by an impressive 90 % and increased the number of configurations delivered by 370 %.
(RESULTS)
3.7 times
More configurations submitted
-63 %
Lower CPA on Search Ads
#1
Among the competition
-40 %
CPC on Search Ads
13,2 %
CTR on Search Ads
130 %
More clicks on ads
(SUCCESS FACTORS)
Thorough analysis
By analysing search patterns, we identified keywords, broke them down according to the stage of the customer's purchase journey and structured the campaigns according to the STAG method - separately for informational and transactional purposes, for both front doors and bioclimatic pergolas.
Personalised ads
In the context of Google advertising, it is extremely important to ensure the highest possible level of personalisation in the placement of ads, in order to differentiate ourselves from the competition and serve the user ads relevant to their search.
Channel knowledge
Adverts are positioned according to the customer's intent and position in the purchase journey. For a buyer who is at the beginning of a, in this case quite long, buying journey and is just gathering information, it is not the most sensible to serve sales ads immediately.
Social
networks
SERVICES
Social strategy
Creating creatives
Community management
Copywriting
Content creation
TRGI
Slovenia
Germany
France
UK
TYPE
B2C
B2B
DESCRIPTION
We freed up their marketing department to manage the entire process - from creating vertical videos and educational posts to responding quickly to messages and publishing content. We handled crisis situations professionally and instantly, and delivered time-sensitive posts the same day.
(OBJECTIVES)
Establishing a consistent strategy on social channels
01
Localising content for international markets
04
Increase engagement rates in all global markets
02
Building community and brand loyalty
05
Demonstrate brand value and create community
03
Provide fast response and assistance to potential customers
06
(OUR APPROACH)
Social media overhaul in many markets has led to 10x higher engagement rates
Before our collaboration, Pirnar's marketing was drowning in time challenges and social networks were completely neglected. The channels were inconsistent, without a proper strategy and with content that did not adequately reflect the prestige of the brand. We turned these challenges into opportunities.
We've revamped channels in Slovenia, Germany, France and the UK with modern verticals, compelling behind-the-scenes looks and educational content. We brought Pirnar closer to potential customers on a personal level with relevant stories, showcasing the company's story and featuring products through a regular posting system, educating the community about their innovations, employees, awards and behind-the-scenes happenings.
Consistent creative design ensured a consistent brand image across all digital channels - both paid and organic. We supported the social channel overhaul with a range of new photo and video content.
(RESULTS)
10 times
Higher engagement rate
31 %
More followers on all networks
120k.
Organic monthly reach
6x
Higher cross-channel engagement
(SUCCESS FACTORS)
Monitoring trends
On social media, we have ensured that our clients' content has always remained relevant, interesting and up-to-date by monitoring current trends, which has led to significantly higher engagement on all key channels.
Adherence to best practices
We have followed current best practices in creating our posts, including correct posting times, appropriate content formats and adapting to ever-changing algorithms. Constantly adapting to social networks allows for maximum organic reach.
Creating communities
We proactively interacted with our followers, regularly responded to comments and questions, and created a strong and engaged online community around the brand through thoughtfully planned, relevant content.
Creating
Content
SERVICES
Photo
Videography
Artificial intelligence
TYPE OF CONTENT
Social media content
Event photography
Aftermovie of the event
Educational content
Behind the scenes
DESCRIPTION
We created photo and video content for social media and advertising. With professional photos of reference projects and behind-the-scenes footage, we showcased the company's work in an authentic way. We customised the content for increased visibility and effective promotion.
(PHOTOGRAPH)
(ARTIFICIAL INTELLIGENCE)
When creative materials are unavailable or scarce, we use advanced AI tools to generate high-quality photos and videos that maintain the aesthetic consistency of the brand.
Creating product photography
with the help of artificial intelligence
Creating product photography
with the help of artificial intelligence
Creating product photography
with the help of artificial intelligence
(VIDEO)
B2C ADVERTISING
PRODUCT PRESENTATION
SOCIAL MEDIA
PIRNAR ADVICE
AFTERMOVIE
MOS SESSION
B2C ADVERTISING
CUSTOMER TESTIMONIAL
SOCIAL MEDIA
PIRNAR ADVICE
B2C ADVERTISING
PRODUCT PRESENTATION
EMPLOYER BRANDING
INTRODUCTION OF THE EMPLOYEE
SOCIAL MEDIA
VERTICAL CONTENT
SOCIAL MEDIA
VERTICAL CONTENT
SOCIAL MEDIA
PRESENTATION OF THE SALON
