DIGITAL STRATEGY

ONLINE ADVERTISING

CONTENT CREATION

Increase sales and trust through social media

CUSTOMER

Lagerhof

WEBSITE

lagerhof.eu
hofman.at

TRGI

Slovenia
Croatia
Austria

SERVICES

Social networks
Content creation
Online advertising

YEAR

2020 -

(SCROLL)

DESCRIPTION

In today's unstable times, farmers need a reliable partner for their farm machinery more than ever. Lagerhof is well established as a supplier of agricultural machinery both in Slovenia and on foreign markets, offering quality machinery for small and large farmers. Lagerhof is also successfully building its own brand of Hofman machinery and represents renowned Slovenian and Korean manufacturers.

CUSTOMER

Lagerhof

WEBSITE

lagerhof.eu
hofman.at

SERVICES

Social networks
Content creation
Online advertising

YEAR

2020 -

TRGI

Slovenia
Croatia
Austria

DESCRIPTION OF THE CUSTOMER

Photography

Social Media

Product Photography

Google Ads

Facebook Ads

Google Display

Social Media

Facebook Ads

Social Media

Facebook Ads

Content Creation

Facebook Ads

Social Media

Photography

(CORPORATE CHALLENGE)

We used social media to introduce Lagerhof to the end customer on a more personal level

At the start of their cooperation, Lagerhof had already established itself as a reliable dealer with excellent agricultural machinery. However, they were not well known across the country and their digital presence was not a good match for their growing market position. Through online channels, we identified a great opportunity to showcase their personal approach to customers, which really sets them apart from the competition in the agricultural machinery market.

After a thorough digital analysis, we rolled up our sleeves and carried out a complete digital transformation. We completely overhauled their social media presence with tailored content that specifically addresses the needs of smaller farmers in need of excellent but affordable agricultural machinery.

By creating engaging photo and video content that highlighted the company's story, satisfied customers and the performance of the different departments, we presented the human side of Lagerhof to the customer. Our performance advertising campaigns on Facebook and Google were designed to generate quality leads from potential customers for both LS tractors and Lagerhof's own Hofman brand. Successful online campaigns have resulted in increased trust, wider brand awareness and increased sales of the entire product line.

(OBJECTIVES)

Increase brand awareness and trust in the company

Create high-quality photo and video content for advertising purposes

Set a clearly defined digital strategy

To bring the company closer to the end customer on a more personal level

Increase the number of enquiries for machinery through performance advertising

Create a loyal community of small and large farmers on social networks

(RESULTS)

A modern, personalised and trusted digital presence at home and abroad

The results of our collaboration with Lagerhof confirm that a targeted and strategically designed digital presence can have a powerful impact on visibility, trust and sales. The campaigns achieved all the objectives - we increased the trust of the target audience, successfully presented the company's story through authentic photo and video content.

We have helped Lagerhof build an extremely strong social media presence. We increased our followers by 3.7 times, reached 1 million users on various online channels, drove more than 500,000 users to the website and generated more than 2 million video views.

Through lead generation campaigns, we have ensured a steady flow of qualified enquiries for our entire sales programme - both for new machinery and used agricultural machinery. The results are also reflected in concrete sales growth for the company. A modern, personalised and trustworthy digital presence has enabled Lagerhof to establish itself as one of the key players in the industry - at home and abroad.

(RESULTS)

3.7 times

More followers on social profiles

2 million.

Video views on social networks

Higher engagement rate

80 %

Cheaper CPC for advertising

1st place

Among online competition

4 times

Higher CTR on digital campaigns

Facebook
Advertising

SERVICES

Advertising strategy
Copywriting
Creating creatives
Content strategy
A/B Testing
Optimising

TRGI

Slovenia

TYPE

B2C

TYPE

B2C

DESCRIPTION

Through well-considered paid advertising on Facebook, we pursued two key objectives - to raise the profile of Lagerhof both in the local region and across Slovenia, and to increase the number of quality enquiries for their agricultural machinery.

(OBJECTIVES)

Increase brand awareness among target users

Digital support for trade fair activities before, during and after the fair

Generating demand for new and used agricultural machinery

Increase trust with potential customers by demonstrating the buying process

Showcasing your company's personal approach through thoughtful photo and video content

Create high-quality photo and video content for advertising purposes

(OUR APPROACH)

Showcasing your company's story and driving enquiries with Facebook advertising

On Facebook and other channels within Meta, we set up a comprehensive paid advertising system for Lagerhof with two key objectives - to increase the company's visibility at regional and national level, and at the same time to increase the number of enquiries for new and used agricultural machinery.

We started our advertising strategy with strong regional targeting - we presented the company's story to potential customers through authentic video and photo content, showing the staff, the day-to-day running of the company and the friendly staff who will be there to greet them when they visit.

Instead of general targeting, we focused on extremely precise audience segmentation, capturing potential buyers with a clear interest in agricultural machinery. The campaigns implemented significantly increased brand awareness across the country, while the lead generation campaigns resulted in a measurable increase in enquiries for all product lines.

(RESULTS)

5 times

More clicks on ads

4 million.

Video views

500 k

Monthly ad reach

10 times

Higher engagement on ads

320 thousand.

Clicks on the ad link

4,81 %

CTR on ads

Fair support

We also used Facebook advertising to support trade fair activities - with advance announcements, addresses from vendors and the CEO during the fair and a thank you after the event, we created an additional wave of visibility with our content even after the fair was over.

Support for organic channels

As the company's initial organic presence was low, we used advertising to further boost the reach of the posts and, over time, significantly increased the number of followers and, as a result, improved their organic performance.

Channel knowledge

In a sea of advertisers, without knowledge of the advertising platform, we can quickly get lost and spend our budget without the desired impact. Knowing best practices allows us to achieve superior results.

Google advertising

SERVICES

Advertising strategy
Copywriting
HTML5 creative
A/B Testing
Optimising

TRGI

Slovenia

TYPE

B2C

TYPE

B2C

DESCRIPTION

The analysis of Google advertising revealed a number of key shortcomings - from misconfigured conversions and generic ads without personalisation to inappropriate bidding strategies and missing negative keywords. We set out to overhaul the account structure, starting with the correct implementation of conversion tracking.

(OBJECTIVES)

Complete technical overhaul of your advertising account

01 Building brand awareness with the Google Display Network

04 Capturing traffic from users actively searching for agricultural machinery

02 Achieve #1 position among the competition in terms of impressions

05 Establishment of a system to generate enquiries for the entire sales range

03 Optimising your advertising budget through continuous testing and optimisations

06

(OUR APPROACH)

Google advertising to increase enquiries and strengthen your personalised approach

With carefully designed Google advertising, we have comprehensively covered all stages of the buying process for potential Lagerhof customers. With Search ads, we captured all the traffic of users who were actively searching for agricultural machinery on the web. These highly motivated potential customers were redirected with relevant ads to either the auto.net page of the store or to Lagerhof's new agricultural machinery website.

In parallel to the Search ads, we developed a thoughtful Google Display campaign, where we used creative HTML5 display ads to further reinforce Lagerhof's personal approach and showcase their unique story. With display ads, we achieved an impressive 16 million impressions to target segments while they consumed content on different websites.

This combination of search and display strategy allowed us to cover both the “pull” and “push” approach with our advertising - we reached those who were actively searching, while building awareness and visibility with potential customers who were not yet in the active purchase phase. Google advertising thus proved to be a key part of an integrated digital strategy that enabled Lagerhof to generate a consistent flow of qualified enquiries and significant sales growth in a competitive agricultural machinery environment.

(RESULTS)

3 times

Higher CTR on ads

-80 %

Lower CPC on Search ads

Among the competition

16 million.

Displays on the Display Network

18,2 %

CTR on Search Ads

120k.

Clicks on Search Ads

(SUCCESS FACTORS)

Personalisation and segmentation

We tailored the ads perfectly to each customer's search intent, ensuring a high CTR. Each ad reflected exactly what the user was looking for - from affordable tractors to specific machinery - increasing relevance to the customer and click-through rates.

Omni-channel approach

On the Google platform, we built on the communication we had already established on social media, while maintaining a unified tone, visual style and content focus on a personal approach and customer support.

Transparency & communication

We provided clear and understandable insights into the results of the campaigns, and together we made quick decisions on adjustments where needed. This built trust and enabled agile management of the advertising budget.

Social
networks

SERVICES

Social strategy
Creating creatives
Community management
Copywriting
Content creation

TRGI

Slovenia
Croatia

TYPE

B2C

TYPE

B2C

DESCRIPTION

We completely overhauled the client's presence on social platforms, where we had previously perceived simple and algorithm-unfriendly content.

(OBJECTIVES)

Establishing a consistent strategy on social channels

Localising content for international markets

Increase engagement rates in all global markets

Building community and brand loyalty

Demonstrate brand value and create community

Provide fast response and assistance to potential customers

(OUR APPROACH)

Social media overhaul brings more followers and 8x higher engagement rate

For the Lagerhof strategy, we placed the greatest emphasis on social media, as we recognised its potential to showcase the client's unique advantage - a highly personalised approach to each customer.

Through thoughtful video production, we systematically presented each department of the company, from service to sales, giving customers an insight into how the whole company operates. This approach ensured that Lagerhof's social media channels reflected the same philosophy they practice in person - a personalised relationship with each customer.

Social networks have thus evolved from a simple communication channel into a key tool for building a community of satisfied customers, which today represents one of Lagerhof's most important competitive advantages in the agricultural machinery market.

(RESULTS)

8 times

Higher engagement rate

370 %

More followers on all networks

2 million.

Video views on social networks

92k.

Monthly organic reach

(SUCCESS FACTORS)

Diverse and relevant content

We have regularly provided small and large farmers with relevant and carefully prepared publications, up-to-date information from the agricultural world, attractive behind-the-scenes content from the company's day-to-day business and timely information on all the latest news on offer.

A personal approach

Users got to know the company from a more human point of view. Particularly successful were the authentic stories of the employees and the CEO, which significantly humanised the brand and created a genuine bond between the company and its followers.

Creating communities

We proactively interacted with our followers, regularly responded to comments and questions, and created a strong and engaged online community around the brand through thoughtfully planned, relevant content.

Creating
Content

SERVICES

Photo
Videography
Artificial intelligence

TYPE OF CONTENT

Event photography
Social media content
Aftermovie of the event
Educational content
Behind the scenes

DESCRIPTION

For Lagerhof, we developed a well-thought-out strategy to create authentic photo and video content that went beyond the standard product presentation typical of the agricultural machinery sector. We knew that the key to success lay in presenting the authentic face of the company, so we carried out a series of shoots that put the real people behind the brand front and centre.

(PHOTOGRAPH)

“A rich library of content that appeals to both technical such as Emotional aspects of the buying process”

By producing unique photo and video content for Lagerhof, we have consciously gone beyond the usual presentation of agricultural machinery. While competitors mostly only show technical specifications and machines in ideal conditions, we rolled up our sleeves and created content that tells a complete story.

We put ourselves in the shoes of small and large farmers, our target customers, and let them really get to know the heart of the company through our content. Every Lagerhof employee was given the opportunity to showcase their work and the passion with which they approach solving customer challenges - from experienced service technicians to sales consultants and logisticians.

Instead of generic product photos, we captured genuine moments of satisfaction at the handover of new machines, real working conditions on the ground and stories of farmers who have improved their business with the help of Lagerhof machinery.

It was this authenticity and humanisation of the brand that stood out in the flood of technically oriented communication in the industry and created a strong emotional connection with the target audience. We also paid special attention to showcasing the unique story of CEO Nejc Šuc, who has created a growing business out of his passion for agriculture and the accordion - a story that many small farmers can identify with and see as a reliable partner for their needs.