14,000 leads with an integrated strategy
CUSTOMER
Kronotherm
WEBSITE
MARKETS
Slovenia
Italy
Austria
Netherlands
SERVICES
Digital strategy
Online advertising
Content creation
Social media
SEO optimisation
YEAR
2019 - Ongoing
(SCROLL)
DESCRIPTION
Kronoterm is synonymous with quality heat pumps, a welcoming family business and innovation in environmentally friendly heating and cooling. They design, develop and manufacture high-tech heat pumps for economical and environmentally friendly heating and cooling. Their highly efficient appliances ensure the comfort of nearly 100,000 buildings at home and abroad.
With a strategic overhaul of the web
Up to several leads
CUSTOMER
Kronotherm
WEBSITE
SERVICES
Digital strategy
Online advertising
Content creation
Social media
SEO optimisation
YEAR
2019 - Ongoing
MARKETS
Slovenia
Italy
Austria
Germany
Netherlands
DESCRIPTION
Kronoterm is synonymous with quality heat pumps, a welcoming family business and innovation in environmentally friendly heating and cooling. They design, develop and manufacture high-tech heat pumps for economical and environmentally friendly heating and cooling. Their highly efficient appliances ensure the comfort of nearly 100,000 buildings at home and abroad.
(CHALLENGES)
The company wanted to reach the customer at every point in their purchase journey and to get more leads from online channels.
As a leading heating company, they were more than aware of the importance of a good online presence, but they never fully embraced a digital strategy. They had already set up a few channels but never managed to dedicate 100 % to them. They knew that in this day and age, a good online presence is necessary to increase sales and reach more people. Our work together yielded a great collaboration and we were able to achieve top results - we put them #1 on many channels and drastically increased the number of leads.
As a leading heating company, they were more than aware of the importance of a good online presence, but they never fully embraced a digital strategy.
They have already set up a few channels but have never been able to get 100 % dedicated to them. They knew that in this day and age, a good online presence was necessary to increase sales and reach more people.
(GOALS)
To address the customer at every step of the purchase journey
01
Rank #1 on search channels
04
Increase the number of leads with online ads
02
Increase B2B leads with LinkedIn advertising
05
Create effective content for advertising purposes
03
Establish an inbound marketing strategy
06
Product photography
Facebook Ads
Company Photography
Google Ads
Facebook Ads
Company Photography
Instagram Management
Videography
Facebook Ads
Display Ads
Product Photography
B2B Photography
Facebook Ads
Content Creation
Instagram Reels
LinkedIn Management
(OUR APPROACH)
We looked at their customer's online purchase journey and adapted our strategy around it.
The digital strategy was developed on the basis of a thorough analysis of the potential customer's current situation and purchase path. We focused on the customer's entire buying journey - from first contact to final decision - and ensured that we addressed them first at key stages.
In the initial stages, we educate customers with useful content and present the company as an expert, then gradually introduce the customer to the company and their products, and finally strategically guide them to submit an enquiry via the website or social media.
This approach ensures a consistent online presence, increased brand awareness and higher enquiry rates.
The digital strategy was developed on the basis of an analysis of the current situation and the customer's purchase journey. We covered all stages - from first contact to enquiry - and addressed the customer thoughtfully at each stage.
First, we educated her with useful content and presented the company as a leading expert, then we introduced the company and its products, and finally we guided her towards the enquiry. This dramatically increased brand awareness and the number of enquiries.
(RESULTS)
1.2 million.
Monthly reach online
300 %
Lower cost per lead
2.9 million.
Video views
4.7 times
More monthly leads
14,1 thousand.
No leads in two years
No 1
Among competitors on Google
With our new agency, we wanted to strengthen our online presence, which had been a bit neglected. Notic Agency convinced us with innovative ideas, a high level of professionalism and a quick response time, which was exactly what we were looking for.
They have been a reliable extension of our marketing team for over 5 years now, and we have upgraded our online presence in the areas of performance marketing, social media and content. Together we have created a digital strategy for both the Slovenian and European markets, which has proven to be very effective, as we have exceeded many set benchmarks.
Chief Marketing Officer
Suzana Guček
Facebook
Advertising
COUNTRIES
Slovenia
Germany
Italy
Austria
Netherlands
TYPE
B2C
B2B
SERVICES
Advertising strategy
Copywriting
Creating creatives
Content strategy
A/B Testing
Optimisation
YEAR
2019 - Ongoing
DESCRIPTION
How did we manage to get 4000 leads per year with an effective Facebook strategy? As the client had never been active on Facebook ads, we had to re-design the advertising presence on the platform.
(GOALS)
Get as many quality leads as possible at a lower price
01
Introduce your company and build trust with potential customers
04
Achieve low CPL and refreshed creatives through regular optimisation
02
Educate the customer and help them reach the most optimal decision
05
Raise brand awareness
03
Showcase success stories from satisfied customers
06
(OUR APPROACH)
We set up a full advertising funnel on Facebook and exceeded all our targets.
We have set up several types of campaigns depending on the stage of the customer's purchase journey. First, we built a retargeting base with generic and educational content, and then we used remarketing to target those who were actively showing interest in buying a heat pump.
In the final steps, we highlighted the company's strengths and products to build trust and differentiate ourselves from the competition. When the client was ready, we also generated demand through Facebook ads.
(RESULTS)
4k.
Online leads per year
300 %
Lower leada price
7,12 %
Average CTR on ads
560 k
Clicks to website
1 mil.
Monthly range
#1
Among the competition
(SUCCESS FACTORS)
Contact with the client
For the client, we act as an extension of their marketing department. We are in constant contact with the client to set up campaigns and optimise ads, as this is the only way to know their products and customers best.
Ad optimisation
To achieve maximum effectiveness and the best return on the budget invested, Facebook ads should be closely monitored and optimised for both creative and text on at least a weekly basis.
Channel knowledge
In a sea of advertisers, without knowledge of the advertising platform, we can quickly get lost and spend our budget without the desired impact. Knowing best practices allows us to achieve superior results.
Google
Advertising
COUNTRIES
Slovenia
Austria
Italy
TYPE
B2C
SERVICES
Advertising strategy
Copywriting
Keyword analysis
Landing page optimisation
A/B Testing
Ad optimisation
YEAR
2019 - Ongoing
DESCRIPTION
Before we start advertising, we have analysed all search terms on the browser in detail, analysed and segmented them according to the intent of the potential customer and prepared ads according to the intent. In the context of Google advertising, it is extremely important to ensure the highest possible degree of personalisation in the placement of ads in order to differentiate ourselves from the competition and serve the user ads related to their search.
(GOALS)
Setting a browser advertising strategy that keeps up with the times
01
Improve current performance and lower CPA
04
Increase the number of conversions on a monthly basis
02
Serve personalised ads based on the customer's intent
05
Outperforming competitors on impression share
03
Provide #1 place for both organic and paid places
06
(OUR APPROACH)
Upgrade your existing advertising presence on Google
We started by analysing all the keywords searched for in relation to heating and heat pumps, which are searched for around 20,000 times a month. All search terms were analysed and segmented according to the customer's intent at the time of the search.
For a user looking for information and at the beginning of a purchase journey, it does not make the most sense to serve sales content. So we tailored the ads to the customer's intent, placing highly personalised ads and delivering exceptional results. This strategy set the client apart from the competition and helped them reach the top paid search positions.
We outperformed our competitors in terms of impression share and ensured that the majority of users visit their website.
We started by analysing around 20,000 monthly search terms related to heating and heat pumps and sorted them according to the purpose of the search. Based on this segmentation, we created highly personalised ads tailored to the stage of the user's purchase journey.
Instead of sales content, we offered informative adverts at an early stage, significantly improving the user experience. The strategy set us apart from the competition, we ranked in the top paid search positions and achieved the highest impression share, driving the majority of users to the client's site.
(RESULTS)
3,7 thousand.
Online leads per year
14,91 %
Average CTR on ads
2,8x
Higher website traffic
1.3 million.
YouTube Ads views
26 %
View rate on video ads
#1
Impression share among competitors
(SUCCESS FACTORS)
Thorough analysis
Before we start advertising, we have analysed all search terms on the browser in detail, analysed and segmented them according to the intent of the potential customer and prepared ads according to the intent.
Personalised ads
In the context of Google advertising, it is extremely important to ensure the highest possible level of personalisation in the placement of ads, in order to differentiate ourselves from the competition and serve the user ads relevant to their search.
Understanding the purchase journey
Adverts are positioned according to the customer's intent and position in the purchase journey. For a buyer who is at the beginning of a, in this case quite long, buying journey and is just gathering information, it is not the most sensible to serve sales ads immediately.
Social
media
COUNTRIES
Slovenia
Italy
Croatia
COUNTRIES
Slovenia
Italy
Croatia
CANALS
Facebook
Instagram
LinkedIn
TYPE
B2C
B2B
SERVICES
Advertising strategy
Copywriting
Keyword analysis
Landing page optimisation
A/B Testing
Ad optimisation
YEAR
2019 - Ongoing
DESCRIPTION
We took over the management of the social networks for the client and transformed them into a space for community building and education. Instead of monotonous, sales-oriented posts, we introduced more authentic content that brings the company closer to customers, showcases what's happening in the company and highlights its values. The results have been great-increased reach, better follower engagement and steady community growth.
(OUR APPROACH)
Social network redesign in many markets has resulted in 5x higher engagement rates
We have taken Kronoterm's social networks from a sales-driven monotony to a vibrant community of loyal followers. We took over the management of Facebook, Instagram and LinkedIn channels and transformed them into a space where the company builds a more authentic relationship with its audience.
Our content strategy separated organic communication from sales activities - the latter were redirected to ad campaigns, while on the channels we developed content that shows what is happening in the company, the story of the family business and its values. We also offered our followers valuable content on news and trends in heat pumps and heating.
With a well-defined social strategy, we achieved 5x higher engagement rates, 3x faster follower growth and 3x more followers on LinkedIn. A complete overhaul of social networks for B2B and B2C channels has enabled Kronoterm to communicate its brand effectively to different target groups and build a community of loyal followers who also become brand ambassadors.
We transformed Kronoterm's social networks from a sales-oriented monotony into a vibrant community of loyal followers with relevant and channel-appropriate content.
We took over the management of Facebook, Instagram and LinkedIn channels and transformed them into a space for genuine communication between the company and its audience. We separated organic posts from sales activities, which were redirected into paid campaigns, while we developed content on the channels about what's happening in the company, values and trends in the heating industry.
The result was a 5-fold increase in response to posts, faster audience growth and enhanced brand awareness.
(RESULTS)
5 times
Higher engagement rate
3x
Faster follower growth
67k.
Organic monthly reach
412 thousand.
Organic video views
3x
More followers on LinkedIn
381 %
Higher website traffic
Creating
Content
YEAR
2019 - Ongoing
SERVICE
Photography
Videography
Copywriting
YEAR
2019 - Ongoing
TYPE OF CONTENT
Architectural photography
Behind the scenes
Presentation of references
Event photography
Event aftermovie
Photographing employees
DESCRIPTION
We created photo and video content for social media and advertising. With professional photos of reference projects and behind-the-scenes footage, we showcased the company's work in an authentic way. We captured events through reportage photography and aftermovie shots, while adding a personal touch with employee portraits. We tailored the content for greater visibility and effective promotion.
(PHOTOGRAPH)
B2B reference photography
for advertising purposes
B2B reference photography
for advertising purposes
B2B reference photography
for advertising purposes
Products & Company
Event photography
(ARTIFICIAL INTELLIGENCE)
When creative materials are unavailable or scarce, we use advanced AI tools to generate high-quality photos and videos that maintain the aesthetic consistency of the brand.
B2B reference photography
for advertising purposes
B2B reference photography
for advertising purposes
B2B reference photography
for advertising purposes
(VIDEO)
After movie
Celebrating 30 years
B2C Reference
ADAPT HEAT PUMP
TV AD SPOT
Celebrating 30 years
*created with AI
AFTERMOVIE
PRODUCT LAUNCH
SOCIAL MEDIA
TRADITIONAL CHRISTMAS VIDEO
*created with AI
VIDEO PRESENTATION
GEOTHERMAL BOREHOLES
PRESENTATION FOR PARTNERS
TECHNICAL PRESENTATION OF THE PRODUCT
SOCIAL MEDIA
CARNIVAL
