DIGITAL STRATEGY

ONLINE ADVERTISING

CONTENT CREATION

Growing sales and trust through social media

CUSTOMER

Lagerhof

WEBSITE

lagerhof.eu
hofman.at

MARKETS

Slovenia
Croatia
Austria

SERVICES

Social media
Content creation
Online advertising

YEAR

2020 -

(SCROLL)

DESCRIPTION

In today's unstable times, farmers need a reliable partner for their farm machinery more than ever. Lagerhof is well established as a supplier of agricultural machinery both in Slovenia and on foreign markets, offering quality machinery for small and large farmers. Lagerhof is also successfully building its own brand of Hofman machinery and represents renowned Slovenian and Korean manufacturers.

CUSTOMER

Lagerhof

WEBSITE

lagerhof.eu
hofman.at

SERVICES

Social media
Content creation
Online advertising

YEAR

2020 -

MARKETS

Slovenia
Croatia
Austria

COMPANY OVERVIEW

Photography

Social Media

Product Photography

Google Ads

Facebook Ads

Google Display

Social Media

Facebook Ads

Social Media

Facebook Ads

Content Creation

Facebook Ads

Social Media

Photography

(CHALLENGES)

We used social media to introduce Lagerhof to the end customer on a more personal level

Through a strategic social media approach, we helped Lagerhof connect with customers on a more personal level. While the brand was already known for quality agricultural machinery, its digital presence didn’t reflect its full potential or reach a wider audience.

We redefined their online presence with a clear focus on storytelling, showcasing the people, values, and expertise behind the brand. By creating tailored photo and video content and aligning it with targeted campaigns, we strengthened trust and improved brand recognition.

Our performance advertising campaigns on Facebook and Google were designed to generate quality leads from potential customers for both LS tractors and Lagerhof's own Hofman brand.Successful online campaigns have resulted in increased trust, wider brand awareness and increased sales of the entire product line.

(GOALS)

Increase brand awareness and trust in the company

Produce high quality photo and video assets tailored for advertising use

Define a clear and actionable digital strategy

Introducte the company to the buyer on a more personal level

Increase the number of leads through performance advertising

Create a loyal community of farmers on social networks

(RESULTS)

A modern, personalised and trusted digital presence at home and abroad

We helped Lagerhof build a strong and consistent presence across social media channels. The number of followers grew more than 3.7×, we reached over one million users across platforms, generated more than 500,000 website visits, and achieved over 2 million video views.

We have helped Lagerhof build an extremely strong social media presence. We increased our followers by 3.7 times, reached 1 million users on various online channels, drove more than 500,000 users to the website and generated more than 2 million video views.

With performance-driven lead generation campaigns, we secured a steady flow of qualified inquiries across the entire sales funnel for both new and used agricultural machinery. These results strengthened brand visibility, increased trust, and supported sustainable growth both locally and internationally.

(RESULTS)

4 times

More followers on social profiles

2 mil.

Video views on social networks

Higher engagement rate

80 %

Lower CPC

No. 1

Among online competition

4 times

Higher CTR on digital campaigns

Facebook
Advertising

SERVICES

Advertising strategy
Copywriting
Creating creatives
Content strategy
A/B Testing
Optimisation

MARKETS

Slovenia

TYPE

B2C

TYPE

B2C

DESCRIPTION

Through well-considered paid advertising on Facebook, we pursued two key objectives - to raise the profile of Lagerhof both in the local region and across Slovenia, and to increase the number of quality enquiries for their agricultural machinery.

(GOALS)

Increase brand awareness among target users

Digital support for trade fair activities before, during and after the fair

Generate demand for new and used agricultural machinery

Increase trust with potential customers by demonstrating the buying process

Show the company's personal approach through content

Produce high quality photo and video assets tailored for advertising use

(OUR APPROACH)

Presenting the brand story and driving demand through Facebook advertising

We built a full-funnel Facebook advertising strategy for Lagerhof, focused on increasing brand visibility and generating demand for both new and used agricultural machinery.

Through carefully targeted campaigns, we introduced the brand to the right audiences using authentic photo and video content that highlighted real people, real work, and the company’s expertise.

By shifting from broad targeting to a highly segmented approach, we reached users with a genuine interest in agricultural equipment and guided them through the decision journey. The result was stronger brand recognition across Slovenia and a measurable increase in qualified leads across all product lines.

(RESULTS)

5 times

More clicks on ads

4 mil

Video views

500 k

Monthly ad reach

10 times

Higher engagement on ads

320 k

Link clicks

4,81 %

CTR on ads

Trade show support

We used Facebook advertising to support trade fair activities, building momentum before the event, driving visits during it, and extending its impact afterward. Targeted ads and tailored messaging helped increase visibility and engagement around the brand throughout the entire fair.

Support for organic channels

Since the company’s organic presence was still developing, paid campaigns played a key role in strengthening reach and visibility. Through consistent promotion, we grew the follower base and significantly improved overall organic performance.

Channel knowledge

In a crowded digital space, knowing how each advertising platform works is essential. By applying best practices and platform specific strategies, we ensured efficient budget use and achieved stronger, more consistent results across all channels.

Google advertising

SERVICES

Advertising strategy
Copywriting
HTML5 creative
A/B Testing
Optimisation

MARKETS

Slovenia

TYPE

B2C

TYPE

B2C

DESCRIPTION

The analysis of Google advertising revealed a number of key shortcomings - from misconfigured conversions and generic ads without personalisation to inappropriate bidding strategies and missing negative keywords. We set out to overhaul the account structure, starting with the correct implementation of conversion tracking.

(GOALS)

Complete technical overhaul of the advertising account

01 Increase brand awareness through Google Display campaigns

04 Attract high-intent users actively searching for agricultural machinery

02 Achieve top-of-market impression share against key competitors

05 Build a scalable lead generation system across the full product range

03 Continuously optimize ad performance through ongoing testing

06

(OUR APPROACH)

Google advertising to increase enquiries and strengthen your personalised approach

Through a carefully structured Google Ads strategy, we covered every stage of the customer journey for Lagerhof. Search campaigns captured high-intent users actively looking for agricultural machinery, directing them to relevant landing pages or product listings.

At the same time, we supported performance with Display campaigns that expanded reach and reinforced brand awareness through visually engaging creatives.By combining search and display advertising, we reached both ready-to-buy users and those still in the consideration phase.

This full-funnel approach increased visibility across key touchpoints, strengthened brand recognition, and delivered a consistent flow of qualified leads. As a result, Google Ads became a central driver of sustainable growth and measurable sales impact for Lagerhof.

(RESULTS)

3 times

Higher CTR on ads

-80 %

Lower CPC on Search ads

Among the competition

16 mil

Reach on Display

18,2 %

CTR on Search Ads

120 k

Clicks on Search Ads

(SUCCESS FACTORS)

Personalisation and segmentation

We tailored the ads perfectly to each customer's search intent, ensuring a high CTR. Each ad reflected exactly what the user was looking for, from affordable tractors to specific machinery, increasing relevance to the customer and click-through rates.

Omni-channel approach

On the Google platform, we built on the communication we had already established on social media, while maintaining a unified tone, visual style and content focus on a personal approach and customer support.

Transparency & communication

We provided clear and understandable insights into the results of the campaigns, and together we made quick decisions on adjustments where needed. This built trust and enabled agile management of the advertising budget.

Social
media

SERVICES

Social strategy
Creating creatives
Community management
Copywriting
Content creation

MARKETS

Slovenia
Croatia

TYPE

B2C

TYPE

B2C

DESCRIPTION

We completely revamped the client’s presence across social media platforms, aligning content, messaging, and targeting with platform algorithms and user behavior. By introducing a more strategic and data-driven approach, we ensured that content reached the right audiences at the right time, increasing relevance, engagement, and overall performance.

(GOALS)

Establish a consistent strategy across all social media channels

Localize content for international audiences

Increase engagement rates across global markets

Strengthen brand loyalty and long-term relationships

Clearly communicate brand value and build a strong community

Ensure fast and responsive communication with potential customers

(OUR APPROACH)

Tailored social media approach brought more followers and 8x higher engagement rate

For the social strategy, we placed the greatest emphasis on social media, as we recognised its potential to showcase the client's unique advantage - a highly personalised approach to each customer.

Through thoughtful video production, we systematically presented each department of the company, from service to sales, giving customers an insight into how the whole company operates. This approach ensured that Lagerhof's social media channels reflected the same philosophy they practice in person.

As a result, social media evolved into a powerful communication tool that supports long-term brand growth. By building an active and loyal community, we helped position the brand as a trusted partner and a recognizable leader within its industry.

(RESULTS)

8 times

Higher engagement rate

370 %

More followers on all networks

2 mil.

Video views on social networks

92 k

Monthly organic reach

(SUCCESS FACTORS)

Diverse and relevant content

We have regularly provided small and large farmers with relevant and carefully prepared publications, up-to-date information from the agricultural world, attractive behind-the-scenes content from the company's day-to-day business and timely information on all the latest news on offer.

A personal approach

Users got to know the company from a more human point of view. Particularly successful were the authentic stories of the employees and the CEO, which significantly humanised the brand and created a genuine bond between the company and its followers.

Creating communities

We proactively interacted with our followers, regularly responded to comments and questions, and created a strong and engaged online community around the brand through thoughtfully planned, relevant content.

Content
Creation

SERVICES

Photography
Videography
Artificial intelligence

TYPE OF CONTENT

Event photography
Social media content
Event aftermovie
Educational content
BTS Content

DESCRIPTION

We developed a well-thought-out strategy to create authentic photo and video content that went beyond the standard product presentation typical of the agricultural machinery sector. We knew that the key to success lay in presenting the authentic face of the company, so we carried out a series of shoots that put the real people behind the brand front and centre.

(PHOTOGRAPHY)

“A rich library of content that appeals to both technical and Emotional aspects of the buying process”

By producing unique photo and video content for Lagerhof, we have consciously gone beyond the usual presentation of agricultural machinery. While competitors mostly only show technical specifications and machines in ideal conditions, we rolled up our sleeves and created content that tells a complete story.

We put ourselves in the shoes of small and large farmers, our target customers, and let them really get to know the heart of the company through our content. Every Lagerhof employee was given the opportunity to showcase their work and the passion with which they approach solving customer challenges - from experienced service technicians to sales consultants and logisticians.

Instead of generic product photos, we captured genuine moments of satisfaction at the handover of new machines, real working conditions on the ground and stories of farmers who have improved their business with the help of Lagerhof machinery.

It was this authenticity and humanisation of the brand that stood out in the flood of technically oriented communication in the industry and created a strong emotional connection with the target audience. We also paid special attention to showcasing the unique story of CEO Nejc Šuc, who has created a growing business out of his passion for agriculture and the accordion - a story that many small farmers can identify with and see as a reliable partner for their needs.