14,000 leads with better strategy
CUSTOMER
Kronoterm
WEBSITE
MARKETS
Slovenia
Italy
Austria
Netherlands
SERVICES
Digital strategy
Online advertising
Content creation
Social media
SEO Optimisation
YEAR
2019 - Ongoing
(SCROLL)
DESCRIPTION
Kronoterm is synonymous with quality heat pumps, a welcoming family business and innovation in environmentally friendly heating and cooling. They design, develop and manufacture high-tech heat pumps for economical and environmentally friendly heating and cooling. Their highly efficient appliances ensure the comfort of nearly 100,000 buildings at home and abroad.
A strategic overhaul of their channels
brought 4,7x more leads
CUSTOMER
Kronoterm
WEBSITE
SERVICES
Digital strategy
Online advertising
Content creation
Social media
SEO Optimisation
YEAR
2019 - Ongoing
MARKETS
Slovenia
Italy
Austria
Germany
Netherlands
DESCRIPTION
Kronoterm is synonymous with quality heat pumps, a welcoming family business and innovation in environmentally friendly heating and cooling. They design, develop and manufacture high-tech heat pumps for economical and environmentally friendly heating and cooling. Their highly efficient appliances ensure the comfort of nearly 100,000 buildings at home and abroad.
(CHALLENGES)
The company wanted to reach the customer at every point in their purchase journey and to get more leads from online channels.
As a leading heating company, they were more than aware of the importance of a good online presence, but never fully embraced a digital strategy. They had already set up a few channels but never managed to dedicate 100 % to them. They knew that in this day and age, a good online presence is necessary to increase sales and reach more people. Our work together yielded a great collaboration and we were able to achieve top results - we put them #1 on many channels and drastically increased the number of leads.
As a leading heating company, they were more than aware of the importance of a good online presence, but they never fully embraced a digital strategy.
They have already set up a few channels but have never been able to get 100 % dedicated to them. They knew that in this day and age, a good online presence was necessary to increase sales and reach more people.
(GOALS)
Address the customer at every step of the purchase journey
01
Rank #1 on search channels
04
Increase the number of leads with online ads
02
Increase B2B leads with LinkedIn advertising
05
Create effective content for advertising purposes
03
Establish an inbound marketing strategy
06
Product photography
Facebook Ads
Company Photography
Google Ads
Facebook Ads
Company Photography
Instagram Management
Videography
Facebook Ads
Display Ads
Product Photography
B2B Photography
Facebook Ads
Content Creation
Instagram Reels
LinkedIn Management
(OUR APPROACH)
We looked at their customer's online purchase journey and adapted our strategy around it.
We reviewed the full customer journey and adjusted the strategy around how users interact with the brand at every stage. Our approach was built on a detailed analysis of the existing digital presence and the customer decision process.
We focused on understanding how potential customers move from first contact to final conversion, and aligned the strategy accordingly. By mapping each step of the journey, we ensured the brand communicated clearly and consistently, guiding users from initial awareness through consideration to final inquiry.
This structured approach resulted in a stronger online presence, higher brand recognition, and a noticeable increase in qualified leads.
The digital strategy was developed on the basis of an analysis of the current situation and the customer's purchase journey. We covered all stages - from first contact to enquiry - and addressed the customer thoughtfully at each stage.
First, we educated her with useful content and presented the company as a leading expert, then we introduced the company and its products, and finally we guided her towards the enquiry. This dramatically increased brand awareness and the number of enquiries.
(RESULTS)
1.2 mil
Monthly reach online
300 %
Lower cost per lead
2.9 mil
Video views
4.7 times
More monthly leads
14,1 k
No leads in two years
No. 1
Among competitors on Google
With our new agency, we wanted to strengthen our online presence, which had been a bit neglected. Notic Agency convinced us with innovative ideas, a high level of professionalism and a quick response time, which was exactly what we were looking for.
They have been a reliable extension of our marketing team for over 5 years now, and we have upgraded our online presence in the areas of performance marketing, social media and content. Together we have created a digital strategy for both the Slovenian and European markets, which has proven to be very effective, as we have exceeded many set benchmarks.
Chief Marketing Officer
Suzana Guček
Facebook
Advertising
COUNTRIES
Slovenia
Germany
Italy
Austria
Netherlands
TYPE
B2C
B2B
SERVICES
Advertising strategy
Copywriting
Creating creatives
Content strategy
A/B Testing
Optimisation
YEAR
2019 - Ongoing
DESCRIPTION
How did we manage to get 4000 leads per year with an effective Facebook strategy? As the client had never been active on Facebook ads, we had to re-design the advertising presence on the platform.
(GOALS)
Get as many quality leads as possible at a lower price
01
Introduce company and build trust with potential customers
04
Lower CPL through optimisation and refreshed creatives
02
Educate the customer around the product
05
Raise brand awareness on social
03
Showcase success stories from satisfied customers
06
(OUR APPROACH)
We set up a full advertising funnel on Facebook and exceeded all our targets.
We have set up several types of campaigns depending on the stage of the customer's purchase journey. First, we built a retargeting customer base through educational content, and then we used remarketing to target those who were actively showing interest in buying a heat pump.
In the final steps, we highlighted the company's strengths and products to build trust and differentiate ourselves from the competition. When the buyer was ready, we generated demand through Facebook ads.
(RESULTS)
4k
Online leads per year
300 %
Lower CPL
7,12 %
Average CTR on ads
560 k
Link clicks
1 mil.
Monthly reach
#1
Among the competition
(SUCCESS FACTORS)
Contact with the client
For the client, we act as an extension of their marketing department. We are in constant contact with the client to set up campaigns and optimise ads, as this is the only way to know their products and customers best.
Ad optimisation
To achieve maximum effectiveness and the best return on the budget invested, Facebook ads should be closely monitored and optimised for both creative and text on at least a weekly basis.
Channel knowledge
In a crowded digital space, knowing how each advertising platform works is essential. By applying best practices and platform specific strategies, we ensured efficient budget use and achieved stronger, more consistent results across all channels.
Google
Advertising
COUNTRIES
Slovenia
Austria
Italy
TYPE
B2C
SERVICES
Advertising strategy
Copywriting
Keyword analysis
Landing page optimisation
A/B Testing
Ad optimisation
YEAR
2019 - Ongoing
DESCRIPTION
Before launching the campaigns, we thoroughly analyzed relevant search terms and user intent. Based on these insights, we structured the ads to ensure strong personalization and relevance, helping us stand out from competitors and reach users with messages closely aligned to their search intent.
(GOALS)
Build a comprehensive Search strategy to achieve better leads
01
Improve current performance and lower the CPA
04
Increase the number of conversions on a monthly basis
02
Serve personalised ads based on the customer's intent
05
Outperform competitors on impression share
03
Reach the #1 place for both organic and paid places
06
(OUR APPROACH)
Driving better results through a optimized search strategy
We began by conducting an in-depth analysis of all relevant search keywords related to heating systems, identifying over 20,000 monthly searches. Each keyword was evaluated and grouped based on user intent to better understand where potential customers were in their decision-making journey.
By tailoring ad messaging to match search intent, we delivered highly relevant and personalized ads that resonated with users at every stage of the funnel. This strategic approach allowed us to stand out from competitors and secure top ad placements across key search terms.
As a result, we significantly increased visibility, attracted more qualified traffic, and positioned the brand as a leading choice in the market.
We started by analysing around 20,000 monthly search terms related to heating and heat pumps and sorted them according to the purpose of the search. Based on this segmentation, we created highly personalised ads tailored to the stage of the user's purchase journey.
Instead of sales content, we offered informative adverts at an early stage, significantly improving the user experience. The strategy set us apart from the competition, we ranked in the top paid search positions and achieved the highest impression share, driving the majority of users to the client's site.
(RESULTS)
3,7 k
Online leads per year
14,91 %
Average CTR on ads
2,8x
Higher website traffic
1.3 mil
YouTube Ads views
26 %
View rate on video ads
#1
Among competitors
(SUCCESS FACTORS)
In-depth analysis
Before launching any campaigns, we thoroughly analyze all relevant search terms, segment them by intent, and structure them according to the buyer’s journey. This allows us to build ads that align precisely with what users are searching for.
Personalised ads
In Google advertising, personalization is key. We ensure ads are tailored to the user’s intent, helping them stand out from competitors and deliver messaging that directly matches what the user is looking for.
Understanding the customer journey
Ads are designed based on where users are in their buying journey. When someone is still researching, we avoid aggressive sales messaging and instead provide relevant, helpful content that supports informed decision-making.
Social
media
COUNTRIES
Slovenia
Italy
Croatia
COUNTRIES
Slovenia
Italy
Croatia
CANALS
Facebook
Instagram
LinkedIn
TYPE
B2C
B2B
SERVICES
Advertising strategy
Copywriting
Keyword analysis
Landing page optimisation
A/B Testing
Ad optimisation
YEAR
2019 - Ongoing
DESCRIPTION
We took over the management of the client’s social media and transformed it into a space for community building and engagement. Instead of monotonous, sales driven posts, we introduced more relevant content that brings the brand closer to its audience and highlights its values. The results were clear: increased reach, higher engagement, and steady community growth.
(OUR APPROACH)
New social media approach resulted in 5x higher engagement rates
We transformed the company’s social media from a sales-driven, monotonous presence into a vibrant community of engaged followers. We took over the management of Facebook, Instagram, and LinkedIn and reshaped them into spaces where the brand connects more authentically with its audience.
Through a clear content strategy, we separated organic communication from promotional activities. We focused on storytelling, brand values, and educational content, while paid campaigns supported performance goals. This approach allowed us to present the brand in a more human and relatable way.
With a carefully defined social strategy, we achieved a 5× increase in engagement, a 3× growth in followers, and significantly strengthened the brand’s presence across all key platforms. The result is an active community that not only follows the brand but also engages with it and becomes its advocate.
We transformed Kronoterm's social networks from a sales-oriented monotony into a vibrant community of loyal followers with relevant and channel-appropriate content.
We took over the management of Facebook, Instagram and LinkedIn channels and transformed them into a space for genuine communication between the company and its audience. We separated organic posts from sales activities, which were redirected into paid campaigns, while we developed content on the channels about what's happening in the company, values and trends in the heating industry.
The result was a 5-fold increase in response to posts, faster audience growth and enhanced brand awareness.
(RESULTS)
5 times
Higher engagement rate
3x
Faster follower growth
67 k
Organic monthly reach
412 k
Organic video views
3x
More followers on LinkedIn
381 %
Higher website traffic
Content
Creation
YEAR
2019 - Ongoing
SERVICE
Photography
Videography
Copywriting
YEAR
2019 - Ongoing
TYPE OF CONTENT
Architectural photography
BTS Content
Video case studies
Event photography
Event aftermovie
Employee photographs
DESCRIPTION
We created photo and video content for social media and advertising. With professional photos of reference projects and behind-the-scenes footage, we showcased the company's work in an authentic way. We captured events through reportage photography and aftermovie shots, while adding a personal touch with employee portraits. We tailored the content for greater visibility and effective promotion.
(PHOTOGRAPHY)
B2B reference photography
for advertising purposes
B2B reference photography
for advertising purposes
B2B reference photography
for advertising purposes
Products & Company
Event photography
(ARTIFICIAL INTELLIGENCE)
When creative materials are unavailable or scarce, we use advanced AI tools to generate high-quality photos and videos that maintain the aesthetic consistency of the brand.
B2B reference photography
for advertising purposes
B2B reference photography
for advertising purposes
B2B reference photography
for advertising purposes
(VIDEOGRAPHY)
After movie
Celebrating 30 years
B2C CASE STUDY
ADAPT HEAT PUMP
TV AD SPOT (AI)
Celebrating 30 years
*created with AI
AFTERMOVIE
PRODUCT LAUNCH
SOCIAL MEDIA
TRADITIONAL CHRISTMAS VIDEO
*created with AI
VIDEO PRESENTATION
GEOTHERMAL DRILLING
B2B PARTNER CONTENT
TECHNICAL PRESENTATION
SOCIAL MEDIA
CARNIVAL SOCIAL VIDEO
