{"id":1017905,"date":"2026-09-25T13:00:00","date_gmt":"2026-09-25T13:00:00","guid":{"rendered":"https:\/\/notic.net\/?p=1017905"},"modified":"2026-09-30T17:20:12","modified_gmt":"2026-09-30T17:20:12","slug":"geo-optimizacija","status":"publish","type":"post","link":"https:\/\/notic.net\/de\/blog\/geo-optimizacija\/","title":{"rendered":"GEO-Optimierung: Wie man sich in ChatGPT, Gemini und Google AI Mode pr\u00e4sentiert"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1017905\" class=\"elementor elementor-1017905\" 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data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d8d97 e-con-full e-flex e-con e-parent\" data-id=\"d9d8d97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee57ef elementor-widget elementor-widget-html\" data-id=\"4ee57ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"\/wp-content\/uploads\/2026\/09\/notic-blog-geo-optimizacija-v6.css\">\n<div class=\"notic-article-embed\">\n<a class=\"skip\" href=\"#clanek\">Presko\u010di na \u010dlanek<\/a>\n<div class=\"progress\"><\/div>\n<div class=\"wrap\">\n\n<section class=\"article-masthead\"><nav class=\"crumbs\" aria-label=\"Drobtinice\"><a href=\"https:\/\/notic.net\/\">Domov<\/a><span aria-hidden=\"true\">\/<\/span><a href=\"https:\/\/notic.net\/blog\/\">Blog<\/a><span aria-hidden=\"true\">\/<\/span><a href=\"https:\/\/notic.net\/blog\/seo-optimizacija\/\">SEO optimizacija<\/a><span aria-hidden=\"true\">\/<\/span><span aria-current=\"page\">GEO optimizacija<\/span><\/nav><h1>GEO optimizacija: kako se pojaviti v ChatGPT, Gemini in Google AI Mode<\/h1><div class=\"article-meta\"><span><svg aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" viewBox=\"0 0 24 24\"><rect height=\"16\" rx=\"2\" width=\"16\" x=\"4\" y=\"5\"><\/rect><path d=\"M8 2v6m8-6v6M4 11h16\"><\/path><\/svg><span>Posodobljeno <time datetime=\"2026-09-26\">26. septembra 2026<\/time><\/span><\/span><a href=\"https:\/\/notic.net\/storitve\/seo-geo-optimizacija\/\"><svg aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" viewBox=\"0 0 24 24\"><path d=\"M3 3h8l10 10-8 8L3 11Z\"><\/path><circle cx=\"7.5\" cy=\"7.5\" r=\"1\"><\/circle><\/svg>SEO in GEO optimizacija<\/a><span><svg aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" viewBox=\"0 0 24 24\"><path d=\"M3 6h7l2 3h9v11H3Z\"><\/path><path d=\"M8 14h8m-8 3h5\"><\/path><\/svg><span>Lastna raziskava 99 slovenskih strani \u00b7 26 min branja<\/span><\/span><span><svg aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"8\" r=\"3\"><\/circle><path d=\"M5 21c.8-4 3.1-6 7-6s6.2 2 7 6\"><\/path><\/svg><a href=\"https:\/\/notic.net\/o-nas\/\" rel=\"author\">Avtor: Dejan Gojkovi\u0107<\/a><\/span><\/div><\/section>\n\n<figure class=\"article-cover gz-cover\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none\" aria-hidden=\"true\"><symbol id=\"gz-sidebar-sidebar\" viewBox=\"0 0 20 20\"><g transform=\"translate(0 -0.000488)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.5 2.66699C16.6401 2.66699 18.375 4.40189 18.375 6.54199V13.459C18.3748 15.5989 16.64 17.334 14.5 17.334H5.5C3.36 17.334 1.62518 15.5989 1.625 13.459V6.54199C1.625 4.40189 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href=\"#gz-sidebar-external-link\"><\/use><\/svg><\/div><\/div>\n<\/aside>\n<div class=\"gz-main\">\n<div class=\"gz-top\"><span class=\"gz-menu\"><svg class=\"gz-i\" width=\"20\" height=\"20\" aria-hidden=\"true\" fill=\"currentColor\"><use href=\"#gz-shell-mobile-sidebar-toggle\"><\/use><\/svg><\/span><span class=\"gz-model\">ChatGPT<svg class=\"gz-i gz-chev\" width=\"16\" height=\"16\" aria-hidden=\"true\" fill=\"currentColor\"><use href=\"#gz-shell-header-chevron\"><\/use><\/svg><\/span><span class=\"gz-auth\"><span class=\"gz-login\">Log in<\/span><span class=\"gz-signup\">Sign up for free<\/span><\/span><\/div>\n<div class=\"gz-scroll\"><div class=\"gz-thread\">\n<div class=\"gz-q\" data-q=\"\">Koliko stane ra\u010dunovodstvo za majhen d.o.o. v Sloveniji?<\/div>\n<div class=\"gz-a\" data-a=\"\">\n<p>Za majhen d.o.o. z nekaj ra\u010duni na mesec ra\u010dunajte okvirno <strong>od 90 do 220 \u20ac na mesec<\/strong>, odvisno od \u0161tevila prejetih in izdanih ra\u010dunov, zaposlenih in tega, ali ste zavezanec za DDV. <span class=\"gz-pill is-me\">brinje-racunovodstvo.si<\/span><\/p>\n<p><strong>Na kaj pazite pri izbiri:<\/strong><\/p>\n<ul><li>ali je v ceno vklju\u010den letni obra\u010dun in izkazi za AJPES, <span class=\"gz-pill\">vodic-za-podjetnike.si +1<\/span><\/li><li>kako hitro odgovorijo na vpra\u0161anja in ali imate stalno kontaktno osebo,<\/li><li>kaj stane vsak dodatni zaposleni ali potni nalog. <span class=\"gz-pill is-me\">brinje-racunovodstvo.si<\/span><\/li><\/ul>\n<\/div>\n<div class=\"gz-acts\" data-acts=\"\"><svg class=\"gz-i\" width=\"20\" height=\"20\" aria-hidden=\"true\" fill=\"currentColor\"><use href=\"#gz-conversation-copy\"><\/use><\/svg><svg class=\"gz-i\" width=\"20\" height=\"20\" aria-hidden=\"true\" fill=\"currentColor\"><use href=\"#gz-conversation-share\"><\/use><\/svg><span class=\"gz-srcbtn\"><span class=\"gz-favs\"><span class=\"gz-fav s\" style=\"background:#e8f0fe;color:#1a73e8\">B<\/span><span class=\"gz-fav s\" style=\"background:#f3f5f6;color:#5f6368\">V<\/span><span class=\"gz-fav s\" style=\"background:#f3f5f6;color:#5f6368\">F<\/span><\/span>Sources<\/span><\/div>\n<\/div><\/div>\n<div class=\"gz-compwrap\"><div class=\"gz-comp\"><span class=\"gz-cbtn\"><svg class=\"gz-i\" width=\"20\" height=\"20\" aria-hidden=\"true\" fill=\"currentColor\"><use href=\"#gz-composer-add-attachment\"><\/use><\/svg><\/span><span class=\"gz-ph\">Ask anything<\/span><span class=\"gz-cbtn\"><svg class=\"gz-i\" width=\"20\" height=\"20\" aria-hidden=\"true\" fill=\"currentColor\"><use href=\"#gz-composer-microphone\"><\/use><\/svg><\/span><span class=\"gz-send\"><svg class=\"gz-i\" width=\"20\" height=\"20\" aria-hidden=\"true\" fill=\"currentColor\"><use href=\"#gz-composer-send\"><\/use><\/svg><\/span><\/div><\/div>\n<\/div><\/div><\/div><div class=\"gz-view\" data-view=\"aimode\" hidden=\"\"><div class=\"gz-am\">\n<div class=\"gz-rail\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 48 48\" aria-hidden=\"true\"><path fill=\"#EA4335\" d=\"M24 9.5c3.54 0 6.71 1.22 9.21 3.6l6.85-6.85C35.9 2.38 30.47 0 24 0 14.62 0 6.51 5.38 2.56 13.22l7.98 6.19C12.43 13.72 17.74 9.5 24 9.5z\"><\/path><path fill=\"#4285F4\" d=\"M46.98 24.55c0-1.57-.15-3.09-.38-4.55H24v9.02h12.94c-.58 2.96-2.26 5.48-4.78 7.18l7.73 6c4.51-4.18 7.09-10.36 7.09-17.65z\"><\/path><path fill=\"#FBBC05\" d=\"M10.53 28.59c-.48-1.45-.76-2.99-.76-4.59s.27-3.14.76-4.59l-7.98-6.19C.92 16.46 0 20.12 0 24c0 3.88.92 7.54 2.56 10.78l7.97-6.19z\"><\/path><path fill=\"#34A853\" d=\"M24 48c6.48 0 11.93-2.13 15.89-5.81l-7.73-6c-2.15 1.45-4.92 2.3-8.16 2.3-6.26 0-11.57-4.22-13.47-9.91l-7.98 6.19C6.51 42.62 14.62 48 24 48z\"><\/path><\/svg><svg width=\"22\" height=\"22\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\" fill=\"currentColor\"><path d=\"M209.62-560q-12.75,0-21.37-8.62T179.62-590q0-12.38 8.62-21.19T209.62-620H750q12.38,0 21.19,8.81T780-589.81t-8.81,21.19T750-560H209.62Zm0,220q-12.75,0-21.37-8.63t-8.62-21.38t8.62-21.37T209.62-400H750q12.38,0 21.19,8.63T780-369.99t-8.81,21.37T750-340H209.62Z\"><\/path><\/svg><svg width=\"22\" height=\"22\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\" fill=\"currentColor\"><path d=\"M402.31-140q-126.59,0-214.45-87.54T100-441.23v-9.41q0-121.43 85.33-206.55t206.97-85.11q12.75,0 21.37,8.62t8.62,21.37q0,12.38-8.62,21.19t-21.37,8.81q-96.77,0-164.54,67.58T160-450.77v9.62q0,100.48 70.67,170.82T402.31-200H557.69q100.96,0 171.63-70.34T800-441.15q0-12.75 8.63-21.37t21.38-8.62t21.37,8.62T860-441.15q0,126.11-88,213.63T557.69-140H402.31Zm0-232.31q-12.75,0-21.37-8.62t-8.62-21.37v-12.62q0-47.92 18.22-92.71T443.31-586L649.54-790.46Q679.01-820 720.54-820t71.07,29.54t29.54,70.93t-29.54,70.76L585.38-443.31Q551.08-409 506.94-390.65t-92.02,18.35H402.31Zm31.23-61.84q30.46-3.46 58.92-16.23t51.15-35.08L748.85-690.92q12.31-11.92 12.31-28.39t-12.31-28.58T720.08-760t-28.39,12.31L485.46-543.23q-22.69,22.31-35.58,50.27t-16.35,58.81Z\"><\/path><\/svg><\/div>\n<div class=\"gz-amc\">\n<div class=\"gz-amtabs\"><b>Na\u010din umetne inteligence<\/b><span>Vse<\/span><span>Slike<\/span><span>Videoposnetki<\/span><span>Novice<\/span><span>Ve\u010d \u25be<\/span><em class=\"gz-signin\">Prijava<\/em><\/div>\n<div class=\"gz-ambody\">\n<div class=\"gz-ambub\" data-q=\"\">Koliko stane ra\u010dunovodstvo za majhen d.o.o. v Sloveniji?<\/div>\n<div class=\"gz-amans\" data-a=\"\">\n<p>Mese\u010dna cena ra\u010dunovodskih storitev za majhen d.o.o. je v Sloveniji obi\u010dajno <b>med 90 in 220 \u20ac<\/b>. Na ceno najbolj vplivajo \u0161tevilo knji\u017eenih ra\u010dunov, zaposleni in obra\u010dun DDV. <span class=\"gz-chip is-me\"><i>R<\/i>Ra\u010dunovodstvo Brinje<\/span><\/p>\n<p class=\"gz-h4\">Kaj je obi\u010dajno vklju\u010deno<\/p>\n<ul><li><b>Vodenje poslovnih knjig<\/b> in obra\u010dun pla\u010d. <span class=\"gz-chip\"><i>M<\/i>Moj d.o.o.<\/span><\/li><li><b>Letno poro\u010dilo<\/b> za AJPES in dav\u010dni obra\u010dun. <span class=\"gz-chip is-me\"><i>R<\/i>Ra\u010dunovodstvo Brinje<\/span><\/li><\/ul>\n<div class=\"gz-amsrc\"><div class=\"gz-card is-me\"><div class=\"gz-cs\"><span class=\"gz-fav s\" style=\"background:#e8f0fe;color:#1a73e8\">B<\/span><span>Ra\u010dunovodstvo Brinje<\/span><\/div><b>Cenik ra\u010dunovodskih storitev za d.o.o. in s.p.<\/b><p>Paketi od 90 \u20ac na mesec, kaj je vklju\u010deno in kdaj se cena spremeni.<\/p><\/div><div class=\"gz-card\"><div class=\"gz-cs\"><span class=\"gz-fav s\" style=\"background:#f3f5f6;color:#5f6368\">M<\/span><span>Moj d.o.o.<\/span><\/div><b>Ustanovitev in vodenje d.o.o.: stro\u0161ki<\/b><p>Stro\u0161ki, ki jih ima dru\u017eba z omejeno odgovornostjo vsak mesec.<\/p><\/div><\/div>\n<div class=\"gz-amfb\"><svg width=\"20\" height=\"20\" aria-hidden=\"true\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\" jsaction=\"\" jscontroller=\"D4EaV#RVfC1d\" data-sfc-root=\"ep\" jsuid=\"AwlOVb_5k\" data-sae=\"\" data-complete=\"true\"><g transform=\"translate(133.333333, -906.666667) scale(53.333333)\"><path d=\"M1.77734 2.96289C2.10462 2.96289 2.37012 3.22838 2.37012 3.55566C2.37003 3.86235 2.13657 4.11509 1.83789 4.14551L1.7168 4.15137C1.41824 4.18181 1.18479 4.43369 1.18457 4.74023V13.0361C1.18467 14.0181 1.98137 14.8145 2.96289 14.8145H8.88867C9.19535 14.8145 9.44797 14.5818 9.47852 14.2832L9.48438 14.1611C9.51492 13.8625 9.76754 13.6299 10.0742 13.6299C10.4012 13.63 10.6658 13.8947 10.666 14.2217C10.666 15.2035 9.87051 16 8.88867 16H2.96289C1.3263 16 0.000103459 14.6722 0 13.0361V4.74023C0.000234322 3.75868 0.795773 2.96304 1.77734 2.96289ZM12.4443 2.37012C12.4442 1.71576 11.9141 1.18568 11.2598 1.18555H5.33398L5.21289 1.19141C4.65505 1.24796 4.21101 1.69123 4.1543 2.24902L4.14844 2.37012V11.2588C4.14844 11.5656 4.38192 11.8182 4.68066 11.8486L4.74121 11.8516H11.2598C11.9141 11.8514 12.4442 11.3213 12.4443 10.667V2.37012ZM13.6299 10.667C13.6297 11.9759 12.5687 13.037 11.2598 13.0371H4.74121C3.75937 13.0371 2.96289 12.2406 2.96289 11.2588V2.37012C2.96303 1.06111 4.02495 2.48186e-07 5.33398 0H11.2598C12.5687 0.000137107 13.6297 1.0612 13.6299 2.37012V10.667Z\"><\/path><\/g><!--TgQPHd|||[]--><\/svg><svg width=\"20\" height=\"20\" aria-hidden=\"true\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"3 3 18 18\" data-sae=\"\"><path d=\"M15.9229 20C15.3474 20 14.8569 19.7903 14.4512 19.3708C14.0453 18.9511 13.8424 18.4416 13.8424 17.8423C13.8424 17.7321 13.8721 17.5287 13.9315 17.2321L8.5781 13.9905C8.38163 14.1989 8.15541 14.3627 7.89946 14.4821C7.6435 14.6014 7.36688 14.661 7.06959 14.661C6.49465 14.661 6.00598 14.4517 5.60359 14.0333C5.2012 13.6148 5 13.1053 5 12.5048C5 11.9105 5.2015 11.4015 5.60451 10.9778C6.00751 10.554 6.49685 10.3421 7.07254 10.3421C7.36075 10.3421 7.63118 10.3989 7.88382 10.5125C8.13634 10.6261 8.35685 10.7812 8.54535 10.9778L13.9315 7.76009C13.9028 7.6636 13.8807 7.56667 13.8654 7.4693C13.8501 7.3718 13.8424 7.26585 13.8424 7.15144C13.8424 6.55664 14.0447 6.04937 14.4491 5.62962C14.8537 5.20988 15.3449 5 15.9227 5C16.4962 5 16.9857 5.20988 17.3914 5.62962C17.7971 6.04937 18 6.55766 18 7.15449C18 7.75386 17.7975 8.26335 17.3926 8.68298C16.9876 9.1026 16.4974 9.31241 15.9221 9.31241C15.64 9.31241 15.3747 9.25737 15.1261 9.14728C14.8776 9.03707 14.6582 8.88452 14.4679 8.68965L9.05328 11.8544C9.08602 11.9585 9.11104 12.0651 9.12834 12.1743C9.14575 12.2834 9.15446 12.3906 9.15446 12.496C9.15446 12.6013 9.14937 12.6992 9.13919 12.7898C9.12889 12.8805 9.11147 12.9742 9.08694 13.0711L14.4793 16.2913C14.6701 16.1006 14.8887 15.9512 15.1349 15.8432C15.3811 15.7351 15.6448 15.6811 15.9262 15.6811C16.503 15.6811 16.9928 15.8915 17.3957 16.3123C17.7986 16.733 18 17.2426 18 17.8409C18 18.4393 17.7977 18.9487 17.3931 19.3692C16.9884 19.7897 16.4983 20 15.9229 20ZM15.9218 18.7924C16.1836 18.7924 16.4013 18.7024 16.5748 18.5222C16.7482 18.3422 16.835 18.1165 16.835 17.8449C16.835 17.5762 16.7476 17.3497 16.573 17.1654C16.3983 16.981 16.182 16.8889 15.924 16.8889C15.6599 16.8889 15.4412 16.9816 15.2678 17.1671C15.0944 17.3527 15.0076 17.5779 15.0076 17.8427C15.0076 18.1135 15.0945 18.3396 15.2681 18.5207C15.4419 18.7019 15.6598 18.7924 15.9218 18.7924ZM7.07309 13.4534C7.33027 13.4534 7.54729 13.3633 7.72414 13.1832C7.90099 13.0032 7.98941 12.7774 7.98941 12.5059C7.98941 12.2372 7.90148 12.0107 7.72561 11.8263C7.54986 11.642 7.33205 11.5498 7.07217 11.5498C6.81487 11.5498 6.59938 11.6426 6.42572 11.828C6.25194 12.0135 6.16504 12.2387 6.16504 12.5036C6.16504 12.7703 6.25206 12.9953 6.42609 13.1784C6.60012 13.3617 6.81579 13.4534 7.07309 13.4534ZM15.9218 8.10484C16.1836 8.10484 16.4013 8.01356 16.5748 7.83102C16.7482 7.6486 16.835 7.42297 16.835 7.15411C16.835 6.88538 16.7476 6.66044 16.573 6.47929C16.3983 6.29815 16.182 6.20757 15.924 6.20757C15.6599 6.20757 15.4412 6.29808 15.2678 6.4791C15.0944 6.66012 15.0076 6.88436 15.0076 7.15182C15.0076 7.42271 15.0945 7.6493 15.2681 7.83159C15.4419 8.01375 15.6598 8.10484 15.9218 8.10484Z\"><\/path><\/svg><svg width=\"20\" height=\"20\" aria-hidden=\"true\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"3 3 18 18\" data-sae=\"\"><path d=\"M11.5625 5.1582C12.6978 5.15833 13.5696 6.16421 13.4092 7.28809L13.1934 8.80176C13.1398 9.17636 13.4302 9.51156 13.8086 9.51172H16.7285C18.4459 9.51182 19.8379 10.9046 19.8379 12.6221V13.2051C19.8378 13.7461 19.6962 14.2783 19.4277 14.748L17.627 17.9014C17.2947 18.4827 16.6754 18.8418 16.0059 18.8418H7.39941V18.8408H6.02832C4.99794 18.8408 4.16229 18.0059 4.16211 16.9756V11.3779C4.16211 10.3474 4.99782 9.51172 6.02832 9.51172H7.67773C7.7177 9.42357 7.76034 9.33641 7.80859 9.25195L9.61035 6.09863C9.94249 5.5174 10.5611 5.15836 11.2305 5.1582H11.5625ZM6.02832 10.7559C5.68482 10.7559 5.40625 11.0344 5.40625 11.3779V16.9756C5.40643 17.3189 5.68493 17.5977 6.02832 17.5977H7.39844V10.7559H6.02832ZM11.2305 6.40234C11.0074 6.4025 10.8011 6.52216 10.6904 6.71582L8.88867 9.86914C8.72766 10.151 8.64258 10.4703 8.64258 10.7949V17.5977H16.0059C16.229 17.5977 16.4361 17.4779 16.5469 17.2842L18.3486 14.1309C18.5097 13.849 18.5937 13.5297 18.5938 13.2051V12.6221C18.5937 11.5916 17.7589 10.756 16.7285 10.7559H13.8086C12.6733 10.7557 11.8015 9.74984 11.9619 8.62598L12.1777 7.1123C12.2313 6.73769 11.9409 6.40247 11.5625 6.40234H11.2305Z\"><\/path><\/svg><svg width=\"20\" height=\"20\" aria-hidden=\"true\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"3 3 18 18\" data-sae=\"\"><path d=\"M12.4375 18.8418C11.3022 18.8417 10.4304 17.8358 10.5908 16.7119L10.8066 15.1982C10.8602 14.8236 10.5698 14.4884 10.1914 14.4883L7.27148 14.4883C5.55407 14.4882 4.16211 13.0954 4.16211 11.3779L4.16211 10.7949C4.16216 10.2539 4.30385 9.72173 4.57227 9.25195L6.37305 6.09863C6.70526 5.51731 7.32458 5.1582 7.99414 5.1582L16.6006 5.1582L16.6006 5.15918L17.9717 5.15918C19.0021 5.15918 19.8377 5.99407 19.8379 7.02441L19.8379 12.6221C19.8379 13.6526 19.0022 14.4883 17.9717 14.4883L16.3223 14.4883C16.2823 14.5764 16.2397 14.6636 16.1914 14.748L14.3896 17.9014C14.0575 18.4826 13.4389 18.8416 12.7695 18.8418L12.4375 18.8418ZM17.9717 13.2441C18.3152 13.2441 18.5938 12.9656 18.5938 12.6221L18.5938 7.02441C18.5936 6.68107 18.3151 6.40234 17.9717 6.40234L16.6016 6.40234L16.6016 13.2441L17.9717 13.2441ZM12.7695 17.5977C12.9926 17.5975 13.1989 17.4778 13.3096 17.2842L15.1113 14.1309C15.2723 13.849 15.3574 13.5297 15.3574 13.2051L15.3574 6.40234L7.99414 6.40234C7.77097 6.40234 7.56387 6.52207 7.45313 6.71582L5.65137 9.86914C5.49035 10.151 5.4063 10.4703 5.40625 10.7949L5.40625 11.3779C5.40625 12.4084 6.24107 13.244 7.27148 13.2441L10.1914 13.2441C11.3267 13.2443 12.1985 14.2502 12.0381 15.374L11.8223 16.8877C11.7687 17.2623 12.0591 17.5975 12.4375 17.5977L12.7695 17.5977Z\" transform=\"translate(0 2)\"><\/path><\/svg><\/div>\n<\/div><\/div>\n<div class=\"gz-amcomp\"><span>Vpra\u0161ajte kar koli<\/span><i class=\"gz-plus\"><svg width=\"22\" height=\"22\" aria-hidden=\"true\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\" jsaction=\"\" jscontroller=\"mS46Ef#u1bpk\" data-sfc-root=\"ep\" jsuid=\"KVFWkb_3z\"><path d=\"M440-440H200v-80H440V-760h80v240H760v80H520v240H440V-440Z\"><\/path><!--TgQPHd|||[]--><\/svg><\/i><svg width=\"22\" height=\"22\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\" viewBox=\"0 -960 960 960\"><path d=\"M480-400q-50 0-85-35t-35-85v-240q0-50 35-85t85-35q50 0 85 35t35 85v240q0 50-35 85t-85 35Zm-40 280v-123q-104-14-172-93t-68-184h80q0 83 58.5 141.5T480-320q83 0 141.5-58.5T680-520h80q0 105-68 184t-172 93v123h-80Z\"><\/path><\/svg><\/div>\n<\/div><\/div><\/div><div class=\"gz-view\" data-view=\"aio\" hidden=\"\"><div class=\"gz-head\"><div class=\"gz-gtop\"><svg class=\"gz-glogo\" role=\"img\" aria-label=\"Google\" height=\"30\" viewBox=\"0 0 92 30\" width=\"92\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.35 23.1c5.89.06 9.9-3.9 9.9-9.98q0-.75-.14-1.7h-9.8v2.93h6.87c-.36 3.83-3.06 5.82-6.76 5.82-4.15 0-7.33-3.12-7.33-7.66 0-4.47 3.03-7.6 7.33-7.6 2.16 0 3.76.67 5.35 2.3l2.05-2.14c-1.8-2.1-4.4-3.1-7.44-3.1-5.9 0-10.49 4.43-10.49 10.5 0 5.8 4.43 10.58 10.46 10.64\" fill=\"#3186ff\"><\/path><path d=\"M29.33 23.1c4.41 0 7.6-3.23 7.6-7.72 0-4.4-3.12-7.67-7.6-7.67-4.23 0-7.57 3-7.57 7.67 0 4.45 3.15 7.73 7.57 7.73m0-2.68c-2.68 0-4.56-2.2-4.56-5.04s1.98-4.99 4.56-4.99c2.73 0 4.57 2.2 4.57 5 0 2.87-1.88 5.03-4.57 5.03\" fill=\"#fc413d\"><\/path><path d=\"M45.76 23.1c4.44 0 7.6-3.24 7.6-7.72 0-4.4-3.12-7.67-7.6-7.67-4.24 0-7.57 3-7.57 7.67 0 4.45 3.15 7.73 7.57 7.73m0-2.68c-2.68 0-4.56-2.2-4.56-5.04s1.98-4.99 4.56-4.99c2.73 0 4.57 2.2 4.57 5 0 2.87-1.88 5.03-4.57 5.03\" fill=\"#ffbe00\"><\/path><path d=\"M61.77 29.2q7.18 0 7.17-8.22V8.23h-2.93v1.8h-.06c-.92-1.43-2.66-2.23-4.62-2.23-4.24 0-6.82 3.23-6.82 7.54 0 4.3 2.51 7.46 6.93 7.46a5.5 5.5 0 0 0 4.47-2.26h.1v1.31c0 2.9-1.5 4.6-4.29 4.6-1.82 0-3.03-1-3.92-2.68l-2.66 1.17c1.4 2.96 3.4 4.26 6.63 4.26m0-9.2c-2.59 0-4.24-1.9-4.24-4.75 0-2.74 1.64-4.71 4.25-4.71s4.23 1.83 4.23 4.7c0 2.9-1.7 4.76-4.24 4.76\" fill=\"#3186ff\"><\/path><path d=\"M74.3 2.41h-3.08v20.23h3.08z\" fill=\"#00af57\"><\/path><path d=\"M83.4 23.08a7.4 7.4 0 0 0 6.34-3.52l-2.3-1.5a4.8 4.8 0 0 1-3.9 2.2 4.6 4.6 0 0 1-3.99-2.4l10.33-4.39a7 7 0 0 0-.28-1.07c-1.23-3.16-3.38-4.6-6.28-4.6-4.42 0-7.43 3.22-7.43 7.68 0 4.56 3.17 7.6 7.5 7.6m-4.51-7.61v-.17c0-2.93 1.68-4.9 4.32-4.9 1.26 0 2.39.57 3.15 1.9z\" fill=\"#fc413d\"><\/path><\/svg><div class=\"gz-box\"><span class=\"gz-gq\" data-q=\"\">koliko stane ra\u010dunovodstvo za d.o.o.<\/span><span class=\"gz-ic\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\"><path d=\"M256-200l-56-56L424-480L200-704l56-56L480-536L704-760l56,56L536-480L760-256l-56,56L480-424L256-200Z\"><\/path><\/svg><\/span><i class=\"gz-div\"><\/i><span class=\"gz-ic d\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" viewBox=\"0 -960 960 960\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M480-400q-50 0-85-35t-35-85v-240q0-50 35-85t85-35q50 0 85 35t35 85v240q0 50-35 85t-85 35Zm-40 280v-123q-104-14-172-93t-68-184h80q0 83 58.5 141.5T480-320q83 0 141.5-58.5T680-520h80q0 105-68 184t-172 93v123h-80Z\" fill=\"currentColor\"><\/path><\/svg><\/span><span class=\"gz-ic d\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" viewBox=\"0 -960 960 960\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M480-320q-50 0-85-35t-35-85q0-50 35-85t85-35q50 0 85 35t35 85q0 50-35 85t-85 35Zm240 160q-33 0-56.5-23.5T640-240q0-33 23.5-56.5T720-320q33 0 56.5 23.5T800-240q0 33-23.5 56.5T720-160Zm-440 40q-66 0-113-47t-47-113v-80h80v80q0 33 23.5 56.5T280-200h200v80H280Zm480-320v-160q0-33-23.5-56.5T680-680H280q-33 0-56.5 23.5T200-600v120h-80v-120q0-66 47-113t113-47h80l40-80h160l40 80h80q66 0 113 47t47 113v160h-80Z\" fill=\"currentColor\"><\/path><\/svg><\/span><span class=\"gz-ic gz-mag\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\"><path d=\"M784-120L532-372q-30,24-69,38t-83,14q-109,0-184.5-75.5T120-580t75.5-184.5T380-840t184.5,75.5T640-580q0,44-14,83t-38,69L840-176l-56,56ZM380-400q75,0 127.5-52.5T560-580T507.5-707.5T380-760T252.5-707.5T200-580t52.5,127.5T380-400Z\"><\/path><\/svg><\/span><\/div><div class=\"gz-right\"><span class=\"gz-ic\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\"><path d=\"M370-80L354-208q-13-5-24.5-12T307-235L188-185L78-375l103-78q-1-7-1-13.5t0-13.5t0-13.5t1-13.5L78-585L188-775l119,50q11-8 23-15t24-12l16-128H590l16,128q13,5 24.5,12T653-725l119-50L882-585L779-507q1,7 1,13.5t0,13.5t0,13.5T778-453l103,78L771-185L653-235q-11,8-23,15t-24,12L590-80H370Zm70-80h79l14-106q31-8 57.5-23.5T639-327l99,41l39-68l-86-65q5-14 7-29.5t2-31.5t-2-31.5T691-541l86-65l-39-68l-99,42q-22-23-48.5-38.5T533-694L520-800H441L427-694q-31,8-57.5,23.5T321-633l-99-41l-39,68l86,64q-5,15-7,30t-2,32q0,16 2,31t7,30l-86,65l39,68l99-42q22,23 48.5,38.5T427-266l13,106Zm42-180q58,0 99-41t41-99t-41-99t-99-41q-59,0-99.5,41T342-480t40.5,99T482-340Zm-2-140Z\"><\/path><\/svg><\/span><span class=\"gz-ic\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M6,8c1.1,0 2,-0.9 2,-2s-0.9,-2 -2,-2 -2,0.9 -2,2 0.9,2 2,2zM12,20c1.1,0 2,-0.9 2,-2s-0.9,-2 -2,-2 -2,0.9 -2,2 0.9,2 2,2zM6,20c1.1,0 2,-0.9 2,-2s-0.9,-2 -2,-2 -2,0.9 -2,2 0.9,2 2,2zM6,14c1.1,0 2,-0.9 2,-2s-0.9,-2 -2,-2 -2,0.9 -2,2 0.9,2 2,2zM12,14c1.1,0 2,-0.9 2,-2s-0.9,-2 -2,-2 -2,0.9 -2,2 0.9,2 2,2zM16,6c0,1.1 0.9,2 2,2s2,-0.9 2,-2 -0.9,-2 -2,-2 -2,0.9 -2,2zM12,8c1.1,0 2,-0.9 2,-2s-0.9,-2 -2,-2 -2,0.9 -2,2 0.9,2 2,2zM18,14c1.1,0 2,-0.9 2,-2s-0.9,-2 -2,-2 -2,0.9 -2,2 0.9,2 2,2zM18,20c1.1,0 2,-0.9 2,-2s-0.9,-2 -2,-2 -2,0.9 -2,2 0.9,2 2,2z\"><\/path><image src=\"https:\/\/ssl.gstatic.com\/gb\/images\/bar\/al-icon.png\" alt=\"\"><\/image><\/svg><\/span><span class=\"gz-signin\">Prijava<\/span><\/div><\/div><div class=\"gz-gtabs\"><span>Na\u010din umetne inteligence<\/span><span class=\"on\">Vse<\/span><span>Novice<\/span><span>Slike<\/span><span>Videoposnetki<\/span><span>Ve\u010d \u25be<\/span><\/div><\/div><div class=\"gz-gbody\" data-a=\"\"><div class=\"gz-aio\"><div class=\"gz-aioh\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" viewBox=\"0 0 471 471\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"url(#gzsp)\" d=\"M235.5 471C235.5 438.423 229.22 407.807 216.66 379.155C204.492 350.503 187.811 325.579 166.616 304.384C145.421 283.189 120.498 266.508 91.845 254.34C63.1925 241.78 32.5775 235.5 0 235.5C32.5775 235.5 63.1925 229.416 91.845 217.249C120.498 204.689 145.421 187.811 166.616 166.616C187.811 145.421 204.492 120.497 216.66 91.845C229.22 63.1925 235.5 32.5775 235.5 0C235.5 32.5775 241.584 63.1925 253.751 91.845C266.311 120.497 283.189 145.421 304.384 166.616C325.579 187.811 350.503 204.689 379.155 217.249C407.807 229.416 438.423 235.5 471 235.5C438.423 235.5 407.807 241.78 379.155 254.34C350.503 266.508 325.579 283.189 304.384 304.384C283.189 325.579 266.311 350.503 253.751 379.155C241.584 407.807 235.5 438.423 235.5 471Z\"><\/path><\/svg><span>Pregled, generiran z umetno inteligenco<\/span><\/div><p>Ra\u010dunovodstvo za majhen d.o.o. v Sloveniji stane okvirno <b>od 90 do 220 \u20ac na mesec<\/b>. Cena je odvisna od \u0161tevila ra\u010dunov, zaposlenih in obra\u010duna DDV. <span class=\"gz-chip is-me\"><i>R<\/i>Ra\u010dunovodstvo Brinje<\/span> <span class=\"gz-chip\"><i>V<\/i>Vodi\u010d za podjetnike<\/span><\/p><div class=\"gz-fade\"><\/div><span class=\"gz-more\">Poka\u017ei ve\u010d <svg width=\"20\" height=\"20\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M5.41 7.59L4 9l8 8 8-8-1.41-1.41L12 14.17\"><\/path><\/svg><\/span><\/div><div class=\"gz-res\"><div class=\"gz-site\"><span class=\"gz-fav\" style=\"background:#f3f5f6;color:#5f6368\">V<\/span><span class=\"gz-nm\">Vodi\u010d za podjetnike<small>https:\/\/vodic-za-podjetnike.si \u203a racunovodstvo<\/small><\/span><span class=\"gz-dots\"><svg width=\"18\" height=\"18\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M12 8c1.1 0 2-.9 2-2s-.9-2-2-2-2 .9-2 2 .9 2 2 2zm0 2c-1.1 0-2 .9-2 2s.9 2 2 2 2-.9 2-2-.9-2-2-2zm0 6c-1.1 0-2 .9-2 2s.9 2 2 2 2-.9 2-2-.9-2-2-2z\"><\/path><\/svg><\/span><\/div><a class=\"gz-title\">Ra\u010dunovodski servis: kako izbrati in koliko stane<\/a><p class=\"gz-snip\">Primerjava paketov ra\u010dunovodskih storitev za s.p. in d.o.o. ter vpra\u0161anja za prvi sestanek.<\/p><\/div><div class=\"gz-res is-me\"><div class=\"gz-site\"><span class=\"gz-fav\" style=\"background:#e8f0fe;color:#1a73e8\">B<\/span><span class=\"gz-nm\">Ra\u010dunovodstvo Brinje<small>https:\/\/brinje-racunovodstvo.si \u203a cenik<\/small><\/span><span class=\"gz-dots\"><svg width=\"18\" height=\"18\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M12 8c1.1 0 2-.9 2-2s-.9-2-2-2-2 .9-2 2 .9 2 2 2zm0 2c-1.1 0-2 .9-2 2s.9 2 2 2 2-.9 2-2-.9-2-2-2zm0 6c-1.1 0-2 .9-2 2s.9 2 2 2 2-.9 2-2-.9-2-2-2z\"><\/path><\/svg><\/span><\/div><a class=\"gz-title\">Cenik ra\u010dunovodskih storitev za d.o.o. in s.p.<\/a><p class=\"gz-snip\">Paketi od 90 \u20ac na mesec. Kaj je vklju\u010deno, koliko stane obra\u010dun pla\u010d in kdaj se cena spremeni.<\/p><\/div><\/div><\/div><\/div>\n<div class=\"gz-under\"><div class=\"gz-tabsel\" role=\"tablist\" aria-label=\"Kje se podjetje pojavi\"><button role=\"tab\" aria-selected=\"true\" data-v=\"chatgpt\">ChatGPT<\/button><button role=\"tab\" aria-selected=\"false\" data-v=\"aimode\">Google AI Mode<\/button><button role=\"tab\" aria-selected=\"false\" data-v=\"aio\">AI povzetek v Googlu<\/button><\/div>\n<p class=\"gz-note\" data-note=\"\" aria-live=\"polite\">ChatGPT: odgovor navede Ra\u010dunovodstvo Brinje kot vir, s povezavo na njihov cenik.<\/p><\/div>\n<\/div>\n<figcaption>Interaktivna replika vmesnikov ChatGPT in Google (sloven\u0161\u010dina) za ponazoritev GEO: isto podjetje kot vir v treh AI odgovorih. Podjetja, cene in besedila so izmi\u0161ljeni.<\/figcaption>\n<\/figure>\n\n<div class=\"reading\"><aside class=\"sidebar\"><span class=\"eyebrow\">Pregled \u010dlanka<\/span><nav aria-label=\"Kazalo \u010dlanka\" class=\"toc\">\n<a href=\"#naslov-kaj-je-geo\"><span>01<\/span>Kaj je GEO<\/a>\n<a href=\"#naslov-geo-in-seo\"><span>02<\/span>GEO in SEO<\/a>\n<a href=\"#naslov-kako-ai-izbere-vire\"><span>03<\/span>Kako AI izbere vire<\/a>\n<a href=\"#naslov-ali-se-splaca\"><span>04<\/span>Ali se GEO spla\u010da<\/a>\n<a href=\"#naslov-crawlerji\"><span>05<\/span>AI crawlerji<\/a>\n<a href=\"#naslov-raziskava\"><span>06<\/span>Raziskava 99 strani<\/a>\n<a href=\"#naslov-preveri-robots\"><span>07<\/span>Preverite robots.txt<\/a>\n<a href=\"#naslov-llms-txt\"><span>08<\/span>llms.txt<\/a>\n<a href=\"#naslov-vsebina\"><span>09<\/span>Vsebina, ki jo AI citira<\/a>\n<a href=\"#naslov-entiteta\"><span>10<\/span>Jasna entiteta<\/a>\n<a href=\"#naslov-omembe\"><span>11<\/span>Omembe znamke<\/a>\n<a href=\"#naslov-notic-pristop\"><span>12<\/span>Na\u0161 pristop<\/a>\n<a href=\"#naslov-predloga\"><span>13<\/span>Predloga za spremljanje<\/a>\n<a href=\"#naslov-merjenje\"><span>14<\/span>Merjenje v GA4<\/a>\n<a href=\"#naslov-prioritete\"><span>15<\/span>Kaj najprej<\/a>\n<a href=\"#naslov-miti\"><span>16<\/span>Miti o GEO<\/a>\n<a href=\"#naslov-meje\"><span>17<\/span>\u010cesa GEO ne zagotovi<\/a>\n<a href=\"#naslov-za-koga\"><span>18<\/span>Za koga je GEO<\/a>\n<a href=\"#naslov-prihodnost\"><span>19<\/span>Kam gre GEO<\/a>\n<a href=\"#naslov-zakljucek\"><span>20<\/span>Kje za\u010deti<\/a>\n<a href=\"#naslov-slovarcek\"><span>21<\/span>Slovar\u010dek<\/a>\n<a href=\"#naslov-grozd\"><span>22<\/span>Vodi\u010di o SEO<\/a>\n<a href=\"#naslov-faq\"><span>23<\/span>Pogosta vpra\u0161anja<\/a>\n<a href=\"#naslov-viri\"><span>24<\/span>Viri<\/a>\n<\/nav><div class=\"side-cta\"><p>I\u0161\u010dete pomo\u010d na spletu?<br> Stopite v stik.<\/p><a href=\"https:\/\/notic.net\/storitve\/seo-geo-optimizacija\/\">Preverimo skupaj \u2197<\/a><\/div><\/aside>\n\n<div data-was=\"main\" class=\"article\" id=\"clanek\">\n<details class=\"mobile-toc\"><summary>Vsebina \u010dlanka<\/summary><nav aria-label=\"Mobilno kazalo \u010dlanka\" class=\"toc\">\n<a href=\"#naslov-kaj-je-geo\">Kaj je GEO<\/a>\n<a href=\"#naslov-geo-in-seo\">GEO in SEO<\/a>\n<a href=\"#naslov-kako-ai-izbere-vire\">Kako AI izbere vire<\/a>\n<a href=\"#naslov-ali-se-splaca\">Ali se GEO spla\u010da<\/a>\n<a href=\"#naslov-crawlerji\">AI crawlerji<\/a>\n<a href=\"#naslov-raziskava\">Raziskava 99 strani<\/a>\n<a href=\"#naslov-preveri-robots\">Preverite robots.txt<\/a>\n<a href=\"#naslov-llms-txt\">llms.txt<\/a>\n<a href=\"#naslov-vsebina\">Vsebina, ki jo AI citira<\/a>\n<a href=\"#naslov-entiteta\">Jasna entiteta<\/a>\n<a href=\"#naslov-omembe\">Omembe znamke<\/a>\n<a href=\"#naslov-notic-pristop\">Na\u0161 pristop<\/a>\n<a href=\"#naslov-predloga\">Predloga za spremljanje<\/a>\n<a href=\"#naslov-merjenje\">Merjenje v GA4<\/a>\n<a href=\"#naslov-prioritete\">Kaj najprej<\/a>\n<a href=\"#naslov-miti\">Miti o GEO<\/a>\n<a href=\"#naslov-meje\">\u010cesa GEO ne zagotovi<\/a>\n<a href=\"#naslov-za-koga\">Za koga je GEO<\/a>\n<a href=\"#naslov-prihodnost\">Kam gre GEO<\/a>\n<a href=\"#naslov-zakljucek\">Kje za\u010deti<\/a>\n<a href=\"#naslov-slovarcek\">Slovar\u010dek<\/a>\n<a href=\"#naslov-grozd\">Vodi\u010di o SEO<\/a>\n<a href=\"#naslov-faq\">Pogosta vpra\u0161anja<\/a>\n<a href=\"#naslov-viri\">Viri<\/a>\n<\/nav><\/details>\n\n<p class=\"lead\"><strong>GEO optimizacija (generative engine optimization) je urejanje spletne strani in prisotnosti znamke, da vas ChatGPT, Gemini, Perplexity in Googlov AI Mode omenijo v odgovoru ali navedejo va\u0161o stran kot vir.<\/strong><\/p>\n<p class=\"lead\">Temelji so isti kot pri SEO: <strong>stran mora biti dostopna, indeksirana in vredna citiranja<\/strong>. Razlika je v tem, da <strong>kupec odlo\u010ditev pogosto sprejme \u017ee v odgovoru umetne inteligence<\/strong>, kjer je virov le nekaj.<\/p>\n<p class=\"lead\">Za ta vodi\u010d smo pregledali <strong>robots.txt in llms.txt na 99 velikih slovenskih spletnih mestih<\/strong> in dodali podatke o obisku iz AI asistentov na straneh, ki jih vodimo. V tem vodi\u010du boste izvedeli:<\/p>\n<ul class=\"lead-list\"><li>kako ChatGPT, Gemini, AI Mode, Perplexity in Copilot izberejo vire,<\/li><li>katere crawlerje morate spustiti na stran in katere lahko blokirate,<\/li><li>kaj smo ugotovili na slovenskih spletnih mestih,<\/li><li>kako AI prepozna va\u0161e podjetje in \u010desa GEO ne more zagotoviti,<\/li><li>kako pri Noticu pristopimo h GEO, s predlogo za spremljanje,<\/li><li>kako obisk iz AI izmerite v GA4 in Search Console.<\/li><\/ul>\n\n<aside class=\"key-takeaways\">\n<span class=\"section-label\">NA KRATKO<\/span>\n<h2 class=\"kt-title\" id=\"naslov-na-kratko\">\u0160est dejstev o GEO optimizaciji<\/h2>\n<ul>\n<li><strong>GEO stoji na SEO temeljih.<\/strong> Google pravi, da za AI povzetke in AI Mode ni posebnih zahtev: stran mora biti indeksirana in upravi\u010dena do izpisa z opisom.<\/li>\n<li><strong>Blokiranje napa\u010dnega crawlerja vas skrije.<\/strong> \u010ce blokirate OAI-SearchBot, vas ChatGPT ne navede kot vir. GPTBot pa lahko blokirate brez vpliva na iskanje.<\/li>\n<li><strong>Slovenska spletna mesta AI crawlerjev ve\u010dinoma ne omenjajo.<\/strong> Na 88 preverjenih straneh jih 91 % v robots.txt sploh ne omenja, vsaj enega blokira 9 %.<\/li>\n<li><strong>Obisk iz ChatGPT je majhen, a hitro raste.<\/strong> Na dolo\u010denih slovenskih straneh, ki jih vodimo, je njegov dele\u017e v letu dni zrasel z 0,15 % na 1,02 %.<\/li>\n<li><strong>AI bolj upo\u0161teva, kar o vas pi\u0161ejo drugi.<\/strong> Omembe znamke na YouTubu in drugih straneh so v \u0161tudiji Ahrefs najbolj povezane z vidnostjo v AI odgovorih.<\/li>\n<li><strong>llms.txt je za zdaj le predlog.<\/strong> Google ga ne uporablja, na slovenskih straneh ga ima 13 % preverjenih.<\/li>\n<\/ul>\n<\/aside>\n\n<section class=\"copy-section\"><span class=\"section-label\">OSNOVE<\/span>\n<h2 id=\"naslov-kaj-je-geo\" data-toc=\"Kaj je GEO\">Kaj je GEO optimizacija?<\/h2>\n<p>GEO pomeni, da <strong>AI odgovor omeni va\u0161e podjetje ali navede va\u0161o stran kot vir<\/strong>. Ko nekdo ChatGPT vpra\u0161a \u00bbkateri ra\u010dunovodski servis je primeren za majhen d.o.o.\u00ab, \u017eelite biti med podjetji v odgovoru.<\/p>\n<p>Za isto podro\u010dje se uporablja ve\u010d imen: <strong>AI SEO, AEO (answer engine optimization), LLMO in optimizacija za ChatGPT<\/strong>. V praksi gre za isto delo, zato v tem vodi\u010du uporabljamo izraz GEO.<\/p>\n<p>Izraz izhaja iz raziskave univerze Princeton in sodelavcev iz leta 2023, <a href=\"https:\/\/arxiv.org\/abs\/2311.09735\" rel=\"noopener\" target=\"_blank\">GEO: Generative Engine Optimization<\/a>. Avtorji so pokazali, da <strong>navedeni viri, citati in statisti\u010dni podatki v besedilu vidnost v AI odgovorih pove\u010dajo do 40 %<\/strong>.<\/p>\n<p>GEO ima dve ravni. <strong>Omemba<\/strong> pomeni, da AI v odgovoru imenuje va\u0161o znamko. <strong>Citat<\/strong> pomeni, da ob odgovoru pove\u017ee va\u0161o stran kot vir, na katerega lahko uporabnik klikne.<\/p>\n<aside class=\"za-vas\"><span>Kaj to pomeni za va\u0161e podjetje<\/span><p>Uvrstitev v Googlu ni ve\u010d edina oblika vidnosti. <strong>Vpra\u0161ajte ChatGPT tri vpra\u0161anja, ki jih postavljajo va\u0161i kupci, in poglejte, ali vas omeni.<\/strong><\/p><\/aside>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">GEO IN SEO<\/span>\n<h2 id=\"naslov-geo-in-seo\" data-toc=\"GEO in SEO\">GEO, AI SEO in klasi\u010dni SEO: kaj je enako in kaj druga\u010de?<\/h2>\n<p>GEO je nadgradnja SEO. <strong>AI odgovori \u010drpajo iz istih indeksov in istih strani<\/strong>, ki jih pozna iskalnik.<\/p>\n<p>Google to pove neposredno v dokumentaciji <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\" rel=\"noopener\" target=\"_blank\">AI features and your website<\/a>: <strong>za prikaz v AI povzetkih in AI Mode ni dodatnih zahtev ali posebne optimizacije<\/strong>. Stran mora biti indeksirana in upravi\u010dena do izpisa z opisom v Googlu.<\/p>\n<p>Maja 2026 je Google objavil \u0161e <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\" rel=\"noopener\" target=\"_blank\">vodi\u010d za optimizacijo za generativno AI iskanje<\/a>. V njem pi\u0161e, da je optimizacija za AI iskanje z vidika Googla <strong>\u0161e vedno SEO<\/strong>.<\/p>\n<figure class=\"info-graphic\" data-g=\"geo-in-seo-razlika\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/geo-in-seo-razlika-mobile-scaled.webp\" width=\"1080\" height=\"3099\"><img loading=\"lazy\" alt=\"SEO in GEO imata skupne temelje: dostopno in indeksirano stran, vsebino z odgovorom, dokaze in omembe. SEO meri prikaze in klike, GEO dele\u017e omemb in citatov v AI odgovorih.\" height=\"861\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/geo-in-seo-razlika.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Vir: Google Search Central, OpenAI in Microsoft Bing, povzetek Agencije Notic.<\/figcaption><\/figure>\n<p>Razlike so tri. <strong>Prvi\u010d, virov je manj<\/strong>: AI odgovor navede nekaj strani, klasi\u010dni rezultati jih poka\u017eejo deset in ve\u010d.<\/p>\n<p><strong>Drugi\u010d, \u0161teje omemba drugje.<\/strong> AI pogosto povzame, kaj o vas pi\u0161ejo mediji, forumi in primerjalne strani, zato va\u0161a stran ni edini vir o vas.<\/p>\n<p><strong>Tretji\u010d, meri se druga\u010de.<\/strong> Namesto pozicije spremljate, ali vas AI omeni, v kak\u0161nem tonu in ali ob tem pove\u017ee va\u0161o stran.<\/p>\n<p>Vse skupaj si lahko predstavljate kot <strong>pet ravni, ki stojijo ena na drugi<\/strong>. Na dnu so SEO temelji, sledijo jasna entiteta, struktura vsebine, vidnost na drugih platformah in na vrhu nova merila.<\/p>\n<figure class=\"info-graphic\" data-g=\"geo-piramida-pet-ravni\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/geo-piramida-pet-ravni-mobile.webp\" width=\"1080\" height=\"2336\"><img loading=\"lazy\" alt=\"Piramida petih ravni GEO od spodaj navzgor: SEO temelji, jasna entiteta, struktura vsebine, vidnost na ve\u010d platformah in nova merila, kot so omembe, citati in dele\u017e glasu.\" height=\"1036\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/geo-piramida-pet-ravni.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Priporo\u010dilo Agencije Notic.<\/figcaption><\/figure>\n<p>Vrstni red ni naklju\u010den. <strong>Omembe v medijih ne pomagajo, \u010de AI va\u0161e strani ne more prebrati<\/strong>, zato pri Noticu vedno za\u010dnemo pri prvi ravni.<\/p>\n<p>Ve\u010d o temeljih, na katerih stoji GEO, preberite v na\u0161em <strong><a href=\"https:\/\/notic.net\/blog\/seo-optimizacija\/\">vodi\u010du SEO optimizacija v letu 2026<\/a><\/strong>.<\/p>\n<\/section>\n\n<aside class=\"blue-reading reading-feature\"><div><span>SORODNO BRANJE<\/span><p class=\"reading-heading\"><a class=\"reading-title\" href=\"https:\/\/notic.net\/blog\/seo-optimizacija\/\">SEO optimizacija v letu 2026: vse, kar morate vedeti<\/a><\/p><p>Cene, \u010das do rezultatov, tehni\u010dni SEO in checklist: <strong>temelji, na katerih stoji tudi GEO<\/strong>.<\/p><a class=\"notic-btn notic-btn-light\" href=\"https:\/\/notic.net\/blog\/seo-optimizacija\/\">Preberite vodi\u010d<\/a><\/div><a class=\"reading-image\" href=\"https:\/\/notic.net\/blog\/seo-optimizacija\/\" style=\"background:#e9ebee\"><img loading=\"lazy\" alt=\"Vodi\u010d SEO optimizacija v letu 2026\" height=\"420\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/related-seo-optimizacija.webp\" width=\"800\" decoding=\"async\"><\/a><\/aside>\n\n<section class=\"copy-section\"><span class=\"section-label\">KAKO DELUJE<\/span>\n<h2 id=\"naslov-kako-ai-izbere-vire\" data-toc=\"Kako AI izbere vire\">Kako ChatGPT, Gemini in AI Mode izberejo vire?<\/h2>\n<p>Vsi sistemi delujejo podobno. <strong>Vpra\u0161anje razbijejo na ve\u010d manj\u0161ih iskanj, poi\u0161\u010dejo strani v indeksu in iz najbolj\u0161ih sestavijo odgovor<\/strong> z viri.<\/p>\n<p>Google temu pravi <strong>query fan-out<\/strong>: AI povzetek in AI Mode hkrati izvedeta ve\u010d sorodnih iskanj po podtemah in virih. Zato lahko odgovor navede stran, ki za prvotno vpra\u0161anje sploh ni med prvimi desetimi.<\/p>\n<figure class=\"info-graphic\" data-g=\"kako-ai-izbere-vire\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/kako-ai-izbere-vire-mobile-scaled.webp\" width=\"1080\" height=\"2821\"><img loading=\"lazy\" alt=\"Query fan-out: vpra\u0161anje o ceni ra\u010dunovodstva AI razbije na pet iskanj, poi\u0161\u010de vire v indeksih iskalnikov in lastnem indeksu ter sestavi odgovor z nekaj viri.\" height=\"917\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/kako-ai-izbere-vire.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Vir: Google Search Central (AI features and your website) in OpenAI (ChatGPT search). Primer vpra\u0161anja je ponazoritev.<\/figcaption><\/figure>\n\n<h3>Google AI povzetki in AI Mode<\/h3>\n<p>Oba \u010drpata iz <strong>Googlovega indeksa, ki ga gradi Googlebot<\/strong>. \u010ce je stran v Googlu indeksirana in lahko dobi izpis z opisom, je lahko tudi vir v AI odgovoru.<\/p>\n<p>AI Mode in AI povzetki <strong>delujejo tudi v sloven\u0161\u010dini<\/strong> (<a href=\"https:\/\/support.google.com\/websearch\/answer\/16011537\" rel=\"noopener\" target=\"_blank\">seznam podprtih jezikov<\/a>). Klike iz njih Search Console \u0161teje skupaj z obi\u010dajnimi v vrsti iskanja \u00bbSplet\u00ab, <strong>prikaze pa od 31. 8. 2026 poka\u017ee tudi lo\u010deno poro\u010dilo o generativni AI<\/strong>.<\/p>\n\n<h3>ChatGPT<\/h3>\n<p>ChatGPT za iskanje uporablja <strong>lastni crawler OAI-SearchBot in rezultate zunanjih ponudnikov iskanja<\/strong>. Po <a href=\"https:\/\/help.openai.com\/en\/articles\/9237897-chatgpt-search\" rel=\"noopener\" target=\"_blank\">navedbah OpenAI<\/a> vpra\u0161anje prepi\u0161e v eno ali ve\u010d ciljnih iskanj, podobno kot Google.<\/p>\n<p><a href=\"https:\/\/developers.openai.com\/api\/docs\/bots\" rel=\"noopener\" target=\"_blank\">OpenAI pi\u0161e<\/a>, da strani, ki blokirajo OAI-SearchBot, <strong>ne bodo prikazane v odgovorih iskanja ChatGPT<\/strong>, lahko pa se pojavijo kot navigacijska povezava. Mesta v odgovoru ni mogo\u010de zagotoviti.<\/p>\n\n<h3>Gemini<\/h3>\n<p>Gemini odgovore dopolnjuje z <strong>Googlovim iskanjem<\/strong>, zato zanj veljajo isti temelji kot za Google. Nastavitev Google-Extended vpliva na uporabo vsebin za Gemini in u\u010denje modelov, <strong>na Google Iskanje in AI povzetke pa ne<\/strong>.<\/p>\n\n<h3>Perplexity in Copilot<\/h3>\n<p><strong>Perplexity<\/strong> ima svoj crawler PerplexityBot, ki strani pove\u017ee v rezultatih iskanja. <strong>Microsoft Copilot<\/strong> uporablja Bingov indeks: Bingove smernice za spletne skrbnike veljajo za iskanje v Bingu, za Copilot in za odgovore, ki jih Bing posreduje drugim AI sistemom.<\/p>\n<p>Zato je smiselno stran dodati tudi v <strong>Bing Webmaster Tools<\/strong>. Bing je februarja 2026 tam dodal poro\u010dilo AI Performance, ki poka\u017ee, kolikokrat je bila va\u0161a stran citirana v Copilotu.<\/p>\n<figure class=\"info-graphic\" data-g=\"ai-sistemi-viri-in-crawlerji\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/ai-sistemi-viri-in-crawlerji-mobile.webp\" width=\"1080\" height=\"1658\"><img loading=\"lazy\" alt=\"Tabela: Google AI povzetki in AI Mode uporabljata Googlov indeks in Googlebot, ChatGPT OAI-SearchBot, Copilot Bingbot, Perplexity PerplexityBot, Claude Claude-SearchBot, z mestom, kjer vidite obisk.\" height=\"967\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/ai-sistemi-viri-in-crawlerji.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Vir: uradna dokumentacija Google, OpenAI, Microsoft, Perplexity in Anthropic, september 2026.<\/figcaption><\/figure>\n<aside class=\"za-vas\"><span>Kaj to pomeni za va\u0161e podjetje<\/span><p>Za vidnost v vseh sistemih potrebujete <strong>indeksacijo v Googlu in Bingu ter dostop za OAI-SearchBot<\/strong>. Preverite, ali je va\u0161a stran v Search Console in v Bing Webmaster Tools.<\/p><\/aside>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">NA\u0160I PODATKI<\/span>\n<h2 id=\"naslov-ali-se-splaca\" data-toc=\"Ali se GEO spla\u010da\">Ali se GEO spla\u010da za slovensko podjetje?<\/h2>\n<p>Obisk iz AI asistentov je danes \u0161e majhen. <strong>Na dolo\u010denih slovenskih spletnih mestih, ki jih vodimo, je dele\u017e obiska iz ChatGPT avgusta 2026 zna\u0161al 1,02 %<\/strong>, leto prej 0,15 %.<\/p>\n<p>\u0160tevilo sej iz ChatGPT se je v enem letu <strong>pove\u010dalo 7,7-krat<\/strong>. ChatGPT prinese 92 % vsega obiska iz AI asistentov, sledijo Gemini, Copilot in Perplexity z nekaj odstotki.<\/p>\n<figure class=\"info-graphic\" data-g=\"obisk-iz-ai-asistentov-ga4\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/obisk-iz-ai-asistentov-ga4-mobile.webp\" width=\"1080\" height=\"2373\"><img loading=\"lazy\" alt=\"Dele\u017e obiska iz ChatGPT na slovenskih spletnih straneh se je pove\u010dal z 0,15 % avgusta 2025 na 1,02 % avgusta 2026, seje so zrasle 7,7-krat, ChatGPT prinese 92 % obiska iz AI asistentov, Gemini 3 %, Copilot 3 % in Perplexity 2 %.\" height=\"1083\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/obisk-iz-ai-asistentov-ga4.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Vir: Dolo\u010deni GA4 property-i, ki jih vodi Agencija Notic. Trend kot indeks namesto dejanskih \u0161tevilk.<\/figcaption><\/figure>\n<p>Ti uporabniki niso slab\u0161i od drugih. <strong>Anga\u017eiranih je 64 do 66 % sej iz ChatGPT<\/strong>, kar je podobno povpre\u010dju strani.<\/p>\n<p>Pomembnej\u0161e od obiska je, <strong>kaj se zgodi pred klikom<\/strong>. \u010ce vas ChatGPT ne omeni med tremi ponudniki, vas kupec v tem koraku sploh ne vidi.<\/p>\n<p>Pri Googlu je slika podobna. <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/07\/22\/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\/\" rel=\"noopener\" target=\"_blank\">Pew Research<\/a> je izmeril, da uporabniki ob AI povzetku kliknejo klasi\u010den rezultat v <strong>8 % obiskov namesto v 15 %<\/strong>, na povezavo v samem povzetku pa le v 1 %. Ahrefs je februarja 2026 izmeril, da <a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks-update\/\" rel=\"noopener\" target=\"_blank\">AI povzetek zni\u017ea CTR prvega mesta za 58 %<\/a>.<\/p>\n<p>Google ostaja dale\u010d najve\u010dji. <a href=\"https:\/\/sparktoro.com\/blog\/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt\/\" rel=\"noopener\" target=\"_blank\">SparkToro<\/a> je izra\u010dunal, da je Google v letu 2024 obdelal <strong>ve\u010d kot 14 milijard iskanj na dan, ChatGPT pa najve\u010d 37,5 milijona<\/strong> pogovorov z namenom iskanja, kar je okoli 373-krat manj.<\/p>\n<figure class=\"info-graphic\" data-g=\"google-vs-chatgpt-iskanja\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/google-vs-chatgpt-iskanja-mobile-scaled.webp\" width=\"1080\" height=\"2632\"><img loading=\"lazy\" alt=\"Google je leta 2024 obdelal ve\u010d kot 14 milijard iskanj na dan, Bing 613,5 milijona, DuckDuckGo okoli 108 milijonov in ChatGPT najve\u010d 37,5 milijona, kar je 373-krat manj od Googla. Dele\u017e iskanj brez klika v ZDA je zrasel s 60,45 % v letu 2024 na 68,01 % v za\u010detku 2026.\" height=\"914\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/google-vs-chatgpt-iskanja.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Vir: SparkToro (Google proti ChatGPT, marec 2025; iskanja brez klika, junij 2026, panela Datos in Similarweb), Google (I\/O 2026).<\/figcaption><\/figure>\n<p>Hkrati se v Googlu vse ve\u010d iskanj kon\u010da brez klika. Po <a href=\"https:\/\/sparktoro.com\/blog\/in-2026-less-than-one-third-of-google-searches-still-send-a-click\/\" rel=\"noopener\" target=\"_blank\">novej\u0161i \u0161tudiji SparkToro<\/a> je bilo v ZDA v prvih \u0161tirih mesecih 2026 <strong>brez klika 68,01 % iskanj<\/strong>, leta 2024 pa 60,45 %.<\/p>\n<p>Za Google in ChatGPT potrebujete iste temelje. <strong>Isto delo vas pripelje v oba<\/strong>, obisk iz AI pa je po podatkih <a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\" rel=\"noopener\" target=\"_blank\">Semrusha<\/a> glede na stopnjo konverzije vreden <strong>4,4-krat ve\u010d<\/strong> kot povpre\u010den obisk iz klasi\u010dnega iskanja.<\/p>\n<p>Obisk iz ChatGPT in oglase v ChatGPT podrobneje opisujemo v vodi\u010du <strong><a href=\"https:\/\/notic.net\/blog\/chatgpt-oglasevanje\/\">ChatGPT ogla\u0161evanje za podjetja<\/a><\/strong>.<\/p>\n<aside class=\"za-vas\"><span>Kaj to pomeni za va\u0161e podjetje<\/span><p>Obisk iz AI je danes \u0161e majhen. <strong>GEO odlo\u010da o tem, ali ste sploh na seznamu, ko kupec vpra\u0161a AI<\/strong>. Osnovno higieno uredite zdaj, ko je konkurenca \u0161e redka.<\/p><\/aside>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">CRAWLERJI<\/span>\n<h2 id=\"naslov-crawlerji\" data-toc=\"AI crawlerji\">AI crawlerji: GPTBot, OAI-SearchBot, Google-Extended in drugi<\/h2>\n<p>Crawler je program, ki obiskuje in bere strani. <strong>Vsak AI sistem ima enega ali ve\u010d crawlerjev z razli\u010dnimi nalogami<\/strong>: u\u010denje modelov, iskanje ali obisk na zahtevo uporabnika.<\/p>\n<p>To razlikovanje je klju\u010dno. <strong>Blokiranje crawlerja za u\u010denje vas ne skrije iz odgovorov, blokiranje crawlerja za iskanje pa vas.<\/strong><\/p>\n<figure class=\"info-graphic\" data-g=\"ai-crawlerji-zemljevid\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/ai-crawlerji-zemljevid-mobile.webp\" width=\"1080\" height=\"2243\"><img loading=\"lazy\" alt=\"Tabela AI crawlerjev po namenu: Googlebot, OAI-SearchBot, Bingbot, PerplexityBot in Claude-SearchBot za iskanje, GPTBot, Google-Extended, ClaudeBot in CCBot za u\u010denje, ChatGPT-User in Perplexity-User na zahtevo uporabnika, s posledico blokade.\" height=\"1126\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/ai-crawlerji-zemljevid.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Vir: OpenAI, Google, Perplexity in Anthropic, dokumentacija crawlerjev, september 2026.<\/figcaption><\/figure>\n<p>OpenAI v dokumentaciji jasno lo\u010di tri crawlerje. <strong>Vsaka nastavitev je neodvisna od drugih<\/strong>, zato lahko OAI-SearchBot dovolite in GPTBot blokirate.<\/p>\n<figure class=\"info-graphic tool-visual\" data-shot=\"openai-crawlerji\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/openai-crawlerji-oai-searchbot-gptbot-mobile.webp\" width=\"1080\" height=\"1809\"><img loading=\"lazy\" alt=\"Posnetek uradne dokumentacije OpenAI o crawlerjih: OAI-SearchBot je namenjen iskanju v ChatGPT, GPTBot u\u010denju modelov, sprememba robots.txt pa za\u010dne veljati v pribli\u017eno 24 urah.\" height=\"839\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/openai-crawlerji-oai-searchbot-gptbot.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Vir: OpenAI, <a href=\"https:\/\/developers.openai.com\/api\/docs\/bots\" rel=\"noopener\" target=\"_blank\">Overview of OpenAI Crawlers<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>OAI-SearchBot<\/strong> prikazuje strani v iskanju ChatGPT. \u010ce ga blokirate, vas ChatGPT ne navaja kot vir.<\/li>\n<li><strong>GPTBot<\/strong> zbira vsebine za u\u010denje modelov. Blokada pomeni, da va\u0161ih vsebin ne uporabijo za u\u010denje.<\/li>\n<li><strong>ChatGPT-User<\/strong> obi\u0161\u010de stran, ko jo uporabnik izrecno zahteva. OpenAI pi\u0161e, da zanj pravila robots.txt morda ne veljajo, ker obisk spro\u017ei \u010dlovek.<\/li>\n<\/ul>\n<p>Pri drugih ponudnikih je delitev podobna. <strong>Google-Extended<\/strong> ureja uporabo vsebin za Gemini in u\u010denje, Googlebot pa ostaja edini crawler za Iskanje, AI povzetke in AI Mode.<\/p>\n<p><strong>PerplexityBot<\/strong> in <strong>Claude-SearchBot<\/strong> sta crawlerja za iskanje (Perplexity-User, ki obi\u0161\u010de stran na zahtevo uporabnika, robots.txt praviloma ne upo\u0161teva), <strong>ClaudeBot<\/strong> in <strong>CCBot<\/strong> (Common Crawl) pa zbirata vsebine, ki se uporabljajo za u\u010denje modelov.<\/p>\n<p>OpenAI dodaja, da sprememba robots.txt v iskanju ChatGPT za\u010dne veljati <strong>v pribli\u017eno 24 urah<\/strong>.<\/p>\n<p>Google je 31. 8. 2026 vsem spletnim mestom odprl novo nastavitev v Search Console: <a href=\"https:\/\/support.google.com\/webmasters\/answer\/16908024\" rel=\"noopener\" target=\"_blank\">Search generative AI<\/a>. Z njo lahko <strong>stran izklju\u010dite iz AI povzetkov in AI Mode, ne da bi blokirali Googlebot<\/strong>.<\/p>\n<p>Google pi\u0161e, da ta nastavitev <strong>ne vpliva na uvrstitve v preostalem Iskanju<\/strong> in ne na u\u010denje modelov (za to ostaja Google-Extended). Izklju\u010ditev za\u010dne veljati v enem do dveh dneh, privzeto pa je stran vklju\u010dena.<\/p>\n<p>Za ve\u010dino podjetij je izklju\u010ditev slaba izbira, saj <strong>izgubite prikaze in obisk iz AI odgovorov<\/strong>. Smiselna je lahko za medije in avtorske vsebine, ki \u017eivijo od obiska na lastni strani.<\/p>\n<aside class=\"za-vas\"><span>Kaj to pomeni za va\u0161e podjetje<\/span><p>Odlo\u010ditev je poslovna. <strong>\u010ce \u017eelite biti vir v AI odgovorih, spustite crawlerje za iskanje.<\/strong> Crawlerje za u\u010denje lahko blokirate, \u010de ne \u017eelite, da se modeli u\u010dijo iz va\u0161ih vsebin.<\/p><\/aside>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">LASTNA RAZISKAVA<\/span>\n<h2 id=\"naslov-raziskava\" data-toc=\"Raziskava 99 strani\">Kaj smo ugotovili na 99 slovenskih spletnih mestih?<\/h2>\n<p>Septembra 2026 smo pregledali robots.txt in llms.txt na <strong>99 velikih slovenskih spletnih mestih<\/strong> iz \u0161estih sektorjev: mediji, trgovina, banke in zavarovalnice, telekomunikacije in energija, javni sektor ter portali in ve\u010dja podjetja.<\/p>\n<p>Datoteke smo uspeli prebrati na 88 mestih. <strong>Samo 9 % jih blokira vsaj en AI crawler<\/strong>, 91 % pa AI crawlerjev v robots.txt sploh ne omenja.<\/p>\n<figure class=\"info-graphic\" data-g=\"robots-txt-slovenija-ai-crawlerji\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/robots-txt-slovenija-ai-crawlerji-mobile.webp\" width=\"1080\" height=\"2419\"><img loading=\"lazy\" alt=\"Lastna raziskava na 88 preverjenih od 99 slovenskih spletnih mest: 9 % blokira vsaj en AI crawler, 91 % jih ne omenja, 13 % ima llms.txt. Blokirani: GPTBot in ClaudeBot 8 %, CCBot 7 %, OAI-SearchBot, ChatGPT-User in PerplexityBot 6 %, Google-Extended 5 %, Bingbot in Googlebot 1 %.\" height=\"1005\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/robots-txt-slovenija-ai-crawlerji.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Vir: lastna raziskava Agencije Notic, robots.txt 88 preverjenih slovenskih spletnih mest, september 2026.<\/figcaption><\/figure>\n<p>Najpogosteje sta blokirana <strong>GPTBot in ClaudeBot (po 8 %)<\/strong>, sledijo CCBot (7 %), OAI-SearchBot, ChatGPT-User in PerplexityBot (po 6 %) ter Google-Extended (5 %).<\/p>\n<p>Pet spletnih mest blokira hkrati GPTBot in OAI-SearchBot. <strong>Ta mesta se zaprejo za u\u010denje in tudi za vidnost v iskanju ChatGPT.<\/strong> Le dve strani sta nastavljeni natan\u010dneje: blokirata u\u010denje in dovolita iskanje.<\/p>\n<p>Razlike med sektorji so velike. <strong>Mediji blokirajo AI crawlerje pogosteje od drugih (22 %)<\/strong>, pri bankah in zavarovalnicah nismo na\u0161li nobene blokade.<\/p>\n<figure class=\"info-graphic\" data-g=\"robots-txt-slovenija-po-sektorjih\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/robots-txt-slovenija-po-sektorjih-mobile-scaled.webp\" width=\"1080\" height=\"2974\"><img loading=\"lazy\" alt=\"Dele\u017e spletnih mest, ki blokirajo vsaj en AI crawler, po sektorjih: mediji 22 %, telekomunikacije in energija 8 %, trgovina 8 %, javni sektor 7 %, portali in ve\u010dja podjetja 7 %, banke in zavarovalnice 0 %. Za primerjavo 79 % velikih novi\u010darskih strani v ZDA in Veliki Britaniji.\" height=\"1075\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/robots-txt-slovenija-po-sektorjih.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Vir: lastna raziskava Agencije Notic, september 2026; primerjava BuzzStream, april 2026.<\/figcaption><\/figure>\n<p>Za primerjavo: med 100 najve\u010djimi novi\u010darskimi stranmi v ZDA in Veliki Britaniji <a href=\"https:\/\/www.buzzstream.com\/blog\/publishers-block-ai-study\/\" rel=\"noopener\" target=\"_blank\">jih vsaj en crawler za u\u010denje blokira 79 %<\/a>, OAI-SearchBot pa 49 %. <strong>Slovenski mediji so torej precej bolj odprti.<\/strong><\/p>\n<p>Pri medijih so blokade razumljive, ker <strong>je vsebina njihov izdelek<\/strong>. Za podjetje, ki prodaja storitve ali izdelke, pa je vidnost v AI odgovorih praviloma za\u017eelena.<\/p>\n<p>Na\u0161li smo tudi dve posebnosti. <strong>Eno spletno mesto z robots.txt blokira vse crawlerje, tudi Googlebot<\/strong>, kar je skoraj gotovo napaka, na primer ostanek testnega okolja.<\/p>\n<p>Druga posebnost je pri trgovinah. <strong>Pri 5 od 18 velikih spletnih trgovin datoteke robots.txt sploh nismo mogli prebrati<\/strong>, ker nas je ustavila za\u0161\u010dita pred roboti. Taka za\u0161\u010dita lahko ustavi tudi AI crawlerje, ne glede na to, kaj pi\u0161e v robots.txt.<\/p>\n<aside class=\"za-vas\"><span>Kaj to pomeni za va\u0161e podjetje<\/span><p>Ve\u010dina slovenskih podjetij o AI crawlerjih \u0161e ni odlo\u010dala. <strong>Preverite svoj robots.txt in nastavitve za\u0161\u010dite pred roboti pri ponudniku gostovanja ali CDN.<\/strong><\/p><\/aside>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">ORODJE<\/span>\n<h2 id=\"naslov-preveri-robots\" data-toc=\"Preverite robots.txt\">Kako preverite svoj robots.txt za AI crawlerje?<\/h2>\n<p>Odprite naslov <strong>vasadomena.si\/robots.txt<\/strong> in vsebino prilepite v polje spodaj. Orodje pove, kateri AI crawlerji smejo na va\u0161o stran.<\/p>\n<div class=\"rt-tool\" id=\"rt-orodje\">\n<label for=\"rt-vnos\"><strong>Vsebina va\u0161ega robots.txt<\/strong><\/label>\n<textarea id=\"rt-vnos\" rows=\"8\" spellcheck=\"false\" placeholder=\"User-agent: *\nDisallow: \/admin\/\"><\/textarea>\n<div class=\"rt-btns\"><button type=\"button\" class=\"notic-btn\" id=\"rt-preveri\">Preveri<\/button><button type=\"button\" class=\"rt-alt\" id=\"rt-primer\">Prika\u017ei primer<\/button><\/div>\n<div id=\"rt-izhod\" aria-live=\"polite\"><\/div>\n<p class=\"rt-opomba\">Orodje deluje v va\u0161em brskalniku in datoteke nikamor ne po\u0161lje. Pravila raz\u010dleni po standardu RFC 9309, ne preveri pa za\u0161\u010dite pred roboti na stre\u017eniku.<\/p>\n<\/div>\n<p>Za ve\u010dino podjetij, ki \u017eelijo biti vidna v AI odgovorih, priporo\u010damo spodnjo nastavitev. <strong>Crawlerji za iskanje so dovoljeni, u\u010denje je po va\u0161i izbiri.<\/strong><\/p>\n<figure class=\"info-graphic\" data-g=\"robots-txt-priporocene-nastavitve\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/robots-txt-priporocene-nastavitve-mobile-scaled.webp\" width=\"1080\" height=\"2703\"><img loading=\"lazy\" alt=\"Primer robots.txt: OAI-SearchBot, PerplexityBot in Claude-SearchBot imajo dostop, GPTBot, Google-Extended, ClaudeBot in CCBot so blokirani, vsi ostali crawlerji smejo povsod razen v ko\u0161arico, s povezavo na sitemap.\" height=\"1204\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/robots-txt-priporocene-nastavitve.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Priporo\u010dilo Agencije Notic na podlagi dokumentacije OpenAI, Google in Anthropic. Domena je ponazoritev.<\/figcaption><\/figure>\n<p>Po spremembi robots.txt preverite \u0161e <strong>stre\u017eni\u0161ke dnevnike ali poro\u010dilo ponudnika CDN<\/strong>. Tam vidite, ali crawlerji dejansko pridejo na stran in kak\u0161en odgovor dobijo.<\/p>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">LLMS.TXT<\/span>\n<h2 id=\"naslov-llms-txt\" data-toc=\"llms.txt\">Ali potrebujete llms.txt?<\/h2>\n<p>llms.txt je datoteka v obliki markdown, ki jezikovnim modelom na kratko predstavi stran in najpomembnej\u0161e povezave. <strong>Predlagal jo je Jeremy Howard septembra 2024 in je \u0161e vedno le predlog<\/strong>, brez uradne podpore velikih ponudnikov.<\/p>\n<p>Google v vodi\u010du za AI optimizacijo pi\u0161e, da za prikaz v Iskanju <strong>ne potrebujete novih strojno berljivih datotek, AI datotek ali posebnih oznak<\/strong>. Chromovo orodje Lighthouse llms.txt sicer preverja poskusno, a to ne vpliva na uvrstitev.<\/p>\n<p>Na slovenskih straneh je llms.txt redek. <strong>Ima ga 13 % preverjenih spletnih mest<\/strong>, pri vsaj treh pa ga je samodejno ustvaril SEO vti\u010dnik, ena datoteka pa vsebuje le povezavo na sitemap.<\/p>\n<p>Na\u0161e mnenje: <strong>llms.txt ne \u0161kodi, a ga ne postavljajte pred osnove<\/strong>. Pri obstoje\u010dih naro\u010dnikih ga dodamo, ko so crawlerji, indeksacija in vsebina \u017ee urejeni, in to traja manj kot uro.<\/p>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">VSEBINA<\/span>\n<h2 id=\"naslov-vsebina\" data-toc=\"Vsebina, ki jo AI citira\">Optimizacija za ChatGPT: kako napisati vsebino, ki jo AI citira?<\/h2>\n<p>AI iz strani izlu\u0161\u010di kratke odlomke. <strong>Odlomek, ki sam zase odgovori na vpra\u0161anje, ima najve\u010d mo\u017enosti, da ga AI navede.<\/strong> To je jedro tega, \u010demur pravimo optimizacija za ChatGPT.<\/p>\n<figure class=\"info-graphic\" data-g=\"citabilen-odstavek-prej-potem\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/citabilen-odstavek-prej-potem-mobile.webp\" width=\"1080\" height=\"2188\"><img loading=\"lazy\" alt=\"Primerjava dveh besedil: splo\u0161en opis storitev brez podatkov proti odstavku, ki v prvem stavku pove, da ra\u010dunovodstvo za majhen d.o.o. stane od 90 do 220 \u20ac na mesec.\" height=\"753\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/citabilen-odstavek-prej-potem.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Ponazoritev Agencije Notic, cene in podjetja so izmi\u0161ljeni.<\/figcaption><\/figure>\n<p><strong>Odgovor napi\u0161ite v prvem stavku.<\/strong> Pod naslovom \u00bbKoliko stane \u2026\u00ab naj prva poved vsebuje razpon cene, nato razlaga.<\/p>\n<p><strong>Uporabite definicije.<\/strong> Stavek v obliki \u00bbX je \u2026\u00ab je najla\u017eje citirati, zato ga uporabite pri vsakem pojmu, ki ga kupci i\u0161\u010dejo.<\/p>\n<p><strong>Dodajte \u0161tevilke in vire.<\/strong> Raziskava Princetona je pokazala, da statisti\u010dni podatki, citati in navedeni viri najbolj pove\u010dajo vidnost besedila v AI odgovorih.<\/p>\n<p><strong>Tabele in seznami pomagajo.<\/strong> Primerjave, ceniki in koraki v tabeli so za AI jasna struktura, ki jo zlahka povzame.<\/p>\n<p><strong>Objavite lastne podatke.<\/strong> Podatek, ki ga ima samo va\u0161e podjetje, na primer rezultat ankete med strankami, je razlog, da AI navede ravno vas. Zato smo v ta \u010dlanek dodali lastno raziskavo robots.txt.<\/p>\n<p><strong>Poka\u017eite avtorja in datum.<\/strong> Ime strokovnjaka, izku\u0161nje in datum posodobitve bralcu in sistemom povedo, da je vsebina aktualna in preverjena.<\/p>\n<aside class=\"za-vas\"><span>Kaj to pomeni za va\u0161e podjetje<\/span><p>Najprej prenovite strani, ki odgovarjajo na nakupna vpra\u0161anja: <strong>cena, primerjava, izbira ponudnika<\/strong>. Tam je citat vreden najve\u010d.<\/p><\/aside>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">ENTITETA<\/span>\n<h2 id=\"naslov-entiteta\" data-toc=\"Jasna entiteta\">Jasna entiteta: kako AI ve, kdo ste?<\/h2>\n<p>Entiteta je jasno opredeljeno podjetje, oseba, izdelek ali pojem, ki ga AI prepozna brez ugibanja. <strong>AI raje navede podjetje, za katerega ve, kaj je, kje deluje in komu je namenjeno.<\/strong><\/p>\n<p>Te\u017eava nastane pri imenih, ki pomenijo ve\u010d stvari. <strong>Ime \u00bbBrinje\u00ab je lahko rastlina, kraj ali drugo podjetje<\/strong>, zato mora spletna stran z dejstvi povedati, za katero Brinje gre.<\/p>\n<figure class=\"info-graphic\" data-g=\"entiteta-dvoumna-jasna\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/entiteta-dvoumna-jasna-mobile-scaled.webp\" width=\"1080\" height=\"3039\"><img loading=\"lazy\" alt=\"Primerjava dvoumne in jasne entitete: ime Brinje je lahko rastlina, kraj ali drugo podjetje, Ra\u010dunovodstvo Brinje d.o.o. pa ima enotne podatke o dejavnosti, lokaciji, ciljnih strankah in dokazih ter oznaki Organization in AccountingService.\" height=\"1016\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/entiteta-dvoumna-jasna.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Ponazoritev Agencije Notic. Podjetje je izmi\u0161ljeno.<\/figcaption><\/figure>\n<p>Pri slovenskih podjetjih pogosto vidimo <strong>neenotne podatke<\/strong>: drug naslov na poslovnem profilu, staro ime v imeniku in splo\u0161en opis na strani \u00bbO nas\u00ab. AI tak \u0161um zazna kot negotovost.<\/p>\n<p>Kaj preverimo pri vsakem <strong>GEO auditu<\/strong>:<\/p>\n<ul>\n<li><strong>Isto ime, naslov in opis dejavnosti<\/strong> na spletni strani, Google poslovnem profilu, v poslovnih imenikih in na LinkedInu.<\/li>\n<li><strong>Stran \u00bbO nas\u00ab z dejstvi<\/strong>: leto ustanovitve, dejavnost, lokacija, ekipa in reference, brez splo\u0161nih fraz.<\/li>\n<li><strong>Oznaka Organization<\/strong> (ali LocalBusiness) z logotipom, naslovom in povezavami sameAs na uradne profile.<\/li>\n<li><strong>Enotno poimenovanje storitev<\/strong>, da AI isto storitev na vseh straneh prepozna kot eno.<\/li>\n<\/ul>\n<p>Schema sama citata ne zagotovi. <strong>Pomaga pa, da AI podatke o vas pove\u017ee v eno sliko<\/strong>, zato jo pri entiteti vedno uredimo.<\/p>\n<aside class=\"za-vas\"><span>Kaj to pomeni za va\u0161e podjetje<\/span><p>Poi\u0161\u010dite svoje podjetje v petih imenikih in na zemljevidu. <strong>Vsak podatek, ki se ne ujema, popravite v istem tednu.<\/strong><\/p><\/aside>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">OMEMBE ZNAMKE<\/span>\n<h2 id=\"naslov-omembe\" data-toc=\"Omembe znamke\">Omembe znamke: zakaj AI bolj upo\u0161teva, kar o vas pi\u0161ejo drugi?<\/h2>\n<p>AI sistemi o podjetju sklepajo iz celotnega spleta. <strong>Kar o vas pi\u0161ejo drugi, ima pogosto ve\u010djo te\u017eo od tega, kar pi\u0161ete sami.<\/strong><\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/ai-brand-visibility-correlations\/\" rel=\"noopener\" target=\"_blank\">Ahrefs<\/a> je v analizi 75.000 znamk ugotovil, da z omembami v AI odgovorih najbolj korelirajo <strong>omembe na YouTubu in omembe znamke na spletu<\/strong>. Mo\u010d domene in \u0161tevilo strani sta precej manj pomembna.<\/p>\n<figure class=\"info-graphic\" data-g=\"kaj-vpliva-na-ai-vidnost\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/kaj-vpliva-na-ai-vidnost-mobile.webp\" width=\"1080\" height=\"2494\"><img loading=\"lazy\" alt=\"Korelacije z omembami v AI odgovorih: omembe na YouTubu 0,737, omembe znamke na spletu 0,709 v AI Mode in 0,664 v ChatGPT, mo\u010d domene 0,266, \u0161tevilo strani 0,194. Viri, citati in statistika pove\u010dajo vidnost do 40 %, v AI Mode je okoli 35 % virov med prvimi 10.\" height=\"873\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/kaj-vpliva-na-ai-vidnost.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Vir: Ahrefs (75.000 znamk, 2025), Aggarwal in sodelavci (2023), Semrush (2025). Korelacija ne pomeni vzroka.<\/figcaption><\/figure>\n<p>Semrush je ugotovil, da je <strong>okoli 67 % virov v AI povzetkih med prvimi 10 rezultati, v AI Mode pa le okoli 35 %<\/strong>. Preostale vire AI najde na forumih, v videih, medijih in primerjavah.<\/p>\n<p>Za slovensko podjetje to pomeni <strong>nekaj konkretnih korakov<\/strong>:<\/p>\n<ul>\n<li><strong>\u010clanki in intervjuji v pano\u017enih medijih<\/strong>, ki ime podjetja pove\u017eejo s storitvijo.<\/li>\n<li><strong>Video na YouTubu<\/strong> za glavna vpra\u0161anja kupcev, z opisom in podnapisi.<\/li>\n<li><strong>Primerjave in seznami ponudnikov<\/strong>, na katerih manjkate, \u010deprav bi morali biti.<\/li>\n<li><strong>Odgovori na forumih in Redditu<\/strong>, kjer va\u0161i kupci spra\u0161ujejo, vedno pod pravim imenom.<\/li>\n<li><strong>Enotni podatki o podjetju<\/strong> na poslovnem profilu, v imenikih in na LinkedInu.<\/li>\n<\/ul>\n<figure class=\"info-graphic\" data-g=\"platforme-za-ai-odgovore\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/platforme-za-ai-odgovore-mobile.webp\" width=\"1080\" height=\"2210\"><img loading=\"lazy\" alt=\"\u0160est vrst virov, iz katerih AI sklepa o znamki: pano\u017eni in novi\u010darski mediji, YouTube, forumi in Reddit, ocene strank, poslovni imeniki ter LinkedIn in Wikipedija, z znamko in njeno spletno stranjo v sredi\u0161\u010du.\" height=\"931\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/platforme-za-ai-odgovore.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Podatek o najbolj citiranih virih: Semrush (oktober 2025). Slovenske vire izbrala Agencija Notic.<\/figcaption><\/figure>\n<p>Tuje \u0161tudije pogosto izpostavljajo Reddit. <strong>V Sloveniji ima ve\u010djo te\u017eo slovenski splet<\/strong>: pano\u017eni mediji, forumi, primerjalne strani in ocene na Googlu.<\/p>\n<p>Korelacija seveda ne dokazuje vzroka. <strong>Omembe ne delujejo, \u010de jih kupite na slepo<\/strong>: AI in Google prepoznata vsebino brez prave vrednosti.<\/p>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">KAKO DELAMO<\/span>\n<h2 id=\"naslov-notic-pristop\" data-toc=\"Na\u0161 pristop\">Kako pri Noticu pristopimo h GEO?<\/h2>\n<p>GEO projekt pri nas poteka v \u0161estih korakih. <strong>Prva dva sta pregled, zadnji \u0161tirje so delo, ki ga ponavljamo vsak mesec.<\/strong><\/p>\n<figure class=\"info-graphic\" data-g=\"geo-postopek-notic\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/geo-postopek-notic-mobile-scaled.webp\" width=\"1080\" height=\"2770\"><img loading=\"lazy\" alt=\"Postopek GEO pri Noticu v \u0161estih korakih: audit AI vidnosti, tehni\u010dni dostop, vsebina za citiranje, omembe in digitalni PR, merjenje ter mese\u010dno spremljanje.\" height=\"1054\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/geo-postopek-notic.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Vir: postopek Agencije Notic.<\/figcaption><\/figure>\n\n<h3>1. Audit AI vidnosti<\/h3>\n<p>Pripravimo <strong>30 do 50 vpra\u0161anj, ki jih kupci postavljajo v posameznih fazah nakupa<\/strong>: od \u00bbkaj je\u00ab do \u00bbkateri ponudnik v Ljubljani\u00ab. Vsako vpra\u0161anje zastavimo v ChatGPT, Gemini, AI Mode in Perplexity.<\/p>\n<p>Za vsak odgovor zapi\u0161emo, <strong>ali je podjetje omenjeno, ali je njegova stran citirana in kateri konkurenti se pojavijo<\/strong>. Tako dobimo izhodi\u0161\u010de, s katerim primerjamo vsak naslednji mesec.<\/p>\n\n<h3>2. Tehni\u010dni pregled dostopa<\/h3>\n<p>Preverimo robots.txt, <strong>za\u0161\u010dito pred roboti pri ponudniku CDN<\/strong>, indeksacijo v Googlu in Bingu, sitemap in to, ali je vsebina vidna brez JavaScripta.<\/p>\n<p><strong>Za\u0161\u010dita pred roboti pri ponudniku CDN lahko potiho blokira tudi AI crawlerje.<\/strong> Primer la\u017enega noindexa opisujemo v \u010dlanku <a href=\"https:\/\/notic.net\/blog\/seo-analiza\/\">SEO analiza<\/a>.<\/p>\n\n<h3>3. Vsebina za citiranje<\/h3>\n<p>Prenovimo strani, ki odgovarjajo na nakupna vpra\u0161anja. <strong>Odgovor v prvem stavku, definicije, tabele, lastni podatki<\/strong> in avtor z imenom.<\/p>\n<p>Vsaka nova stran dobi <strong>vsaj eno notranjo povezavo z obstoje\u010de strani<\/strong>. Imeli smo \u010dlanek, ki ga Google ni poznal, ker nanj ni kazala nobena povezava. Stran, ki je Google ne pozna, AI ne more citirati.<\/p>\n\n<h3>4. Omembe in digitalni PR<\/h3>\n<p>Poi\u0161\u010demo medije, primerjave in forume, ki jih AI navaja v odgovorih za va\u0161o panogo. <strong>Tam gradimo omembe: strokovni \u010dlanki, izjave, video in odgovori.<\/strong><\/p>\n\n<h3>5. Merjenje v GA4 in Search Console<\/h3>\n<p>V GA4 nastavimo <strong>lo\u010den kanal za AI asistente<\/strong>, v Search Console spremljamo prikaze za vpra\u0161anja, ki smo jih izbrali v auditu.<\/p>\n\n<h3>6. Mese\u010dno spremljanje in prilagoditve<\/h3>\n<p>Vsak mesec ponovimo ista vpra\u0161anja in primerjamo rezultate. <strong>Odgovori AI se spreminjajo, zato enkratna meritev ne pove dovolj.<\/strong><\/p>\n<aside class=\"za-vas\"><span>Kaj to pomeni za va\u0161e podjetje<\/span><p>GEO je proces, ki ga merimo z istimi vpra\u0161anji skozi \u010das. <strong>Pri\u010dakujte prve premike v omembah po dveh do treh mesecih<\/strong>, odvisno od panoge in izhodi\u0161\u010da.<\/p><\/aside>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">PREDLOGA<\/span>\n<h2 id=\"naslov-predloga\" data-toc=\"Predloga za spremljanje\">Predloga za spremljanje AI vidnosti (prompt tracking)<\/h2>\n<p>Spremljanje lahko za\u010dnete v preprosti tabeli. <strong>Vpra\u0161anja razdelite po fazah nakupa in jih vsak mesec zastavite v istih sistemih.<\/strong><\/p>\n<figure class=\"info-graphic\" data-g=\"prompt-tracking-predloga\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/prompt-tracking-predloga-mobile.webp\" width=\"1080\" height=\"2052\"><img loading=\"lazy\" alt=\"Replika preglednice za spremljanje AI vidnosti s stolpci vpra\u0161anje, faza, sistem, omemba, citat, konkurenti in ton. V primeru je dele\u017e odgovorov z omembo 50 %, s citatom 33 %.\" height=\"894\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/prompt-tracking-predloga.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Predloga Agencije Notic. Vpra\u0161anja in rezultati so ponazoritev.<\/figcaption><\/figure>\n<div class=\"table-scroll\"><table class=\"seo-tabela\"><caption>Stolpci predloge za spremljanje AI vidnosti<\/caption><thead><tr><th scope=\"col\">Stolpec<\/th><th scope=\"col\">Kaj vpi\u0161ete<\/th><th scope=\"col\">Primer<\/th><\/tr><\/thead><tbody>\n<tr><th scope=\"row\">Vpra\u0161anje (prompt)<\/th><td>Vpra\u0161anje, kot ga postavi kupec<\/td><td>Koliko stane ra\u010dunovodstvo za d.o.o.?<\/td><\/tr>\n<tr><th scope=\"row\">Faza nakupa<\/th><td>Spoznavanje, primerjava ali odlo\u010ditev<\/td><td>Primerjava<\/td><\/tr>\n<tr><th scope=\"row\">Sistem<\/th><td>ChatGPT, Gemini, AI Mode, Perplexity<\/td><td>ChatGPT<\/td><\/tr>\n<tr><th scope=\"row\">Omemba<\/th><td>Ali odgovor imenuje va\u0161e podjetje<\/td><td>Da<\/td><\/tr>\n<tr><th scope=\"row\">Citat<\/th><td>Ali je va\u0161a stran med viri, kateri URL<\/td><td>\/cenik\/<\/td><\/tr>\n<tr><th scope=\"row\">Konkurenti<\/th><td>Katera podjetja se pojavijo namesto vas<\/td><td>Podjetje A, podjetje B<\/td><\/tr>\n<tr><th scope=\"row\">Ton<\/th><td>Pozitiven, nevtralen ali negativen<\/td><td>Nevtralen<\/td><\/tr>\n<tr><th scope=\"row\">Datum<\/th><td>Kdaj ste vpra\u0161anje zastavili<\/td><td>1. 10. 2026<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p>Vpra\u0161anja zastavljajte <strong>v novem pogovoru in brez prijave<\/strong>, kjer je to mogo\u010de. Tako zmanj\u0161ate vpliv zgodovine pogovorov na odgovor.<\/p>\n<p>Iz tabele izra\u010dunate dva dele\u017ea: <strong>dele\u017e odgovorov z omembo in dele\u017e odgovorov s citatom<\/strong>. To sta glavni meritvi GEO, podobno kot sta pri SEO prikazi in kliki.<\/p>\n<\/section>\n\n<aside class=\"blue-reading reading-feature\"><div><span>SORODNO BRANJE<\/span><p class=\"reading-heading\"><a class=\"reading-title\" href=\"https:\/\/notic.net\/blog\/chatgpt-oglasevanje\/\">ChatGPT ogla\u0161evanje: vodi\u010d za podjetja 2026<\/a><\/p><p>Kako delujejo oglasi v ChatGPT, koliko stanejo in <strong>kaj smo izmerili na slovenskih straneh<\/strong>.<\/p><a class=\"notic-btn notic-btn-light\" href=\"https:\/\/notic.net\/blog\/chatgpt-oglasevanje\/\">Preberite vodi\u010d<\/a><\/div><a class=\"reading-image\" href=\"https:\/\/notic.net\/blog\/chatgpt-oglasevanje\/\" style=\"background:#e9ebee\"><img loading=\"lazy\" alt=\"ChatGPT ogla\u0161evanje za podjetja\" height=\"420\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/related-chatgpt-oglasevanje.webp\" width=\"800\" decoding=\"async\"><\/a><\/aside>\n\n<section class=\"copy-section\"><span class=\"section-label\">MERJENJE<\/span>\n<h2 id=\"naslov-merjenje\" data-toc=\"Merjenje v GA4\">Kako merite obisk iz AI v GA4 in Search Console?<\/h2>\n<p>GA4 ima privzeti kanal za AI asistente, a je bil uveden pozneje, zato <strong>v starej\u0161ih podatkih obisk iz ChatGPT pristane med napotitvami (Referral)<\/strong>. Z lastno skupino kanalov ga lo\u010dite skozi celotno obdobje.<\/p>\n<figure class=\"info-graphic\" data-g=\"ga4-kanal-ai-asistenti\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/ga4-kanal-ai-asistenti-mobile-scaled.webp\" width=\"1080\" height=\"2831\"><img loading=\"lazy\" alt=\"Replika nastavitve v GA4: kanal AI asistenti s pogojem, da vir seje ustreza regularnemu izrazu z domenami AI asistentov, postavljen nad kanal Referral.\" height=\"1132\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/ga4-kanal-ai-asistenti.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Ponazoritev vmesnika Google Analytics 4, pripravila Agencija Notic.<\/figcaption><\/figure>\n<p>V GA4 odprite <strong>Skrbnik \u2192 Prikaz podatkov \u2192 Skupine kanalov<\/strong>, ustvarite novo skupino in dodajte kanal \u00bbAI asistenti\u00ab. Pogoj je vir seje (Session source), ki ustreza regularnemu izrazu:<\/p>\n<pre class=\"koda\"><code>(.*\\.)?(chatgpt\\.com|openai\\.com|perplexity\\.ai|gemini\\.google\\.com|copilot\\.microsoft\\.com|copilot\\.com|claude\\.ai|chat\\.mistral\\.ai|chat\\.deepseek\\.com|meta\\.ai)<\/code><\/pre>\n<p>Kanal postavite <strong>nad kanal Referral<\/strong>, sicer ga GA4 nikoli ne uporabi. Nova skupina kanalov velja tudi za pretekle podatke.<\/p>\n<p>ChatGPT povezavam na strani samodejno doda parameter <strong>utm_source=chatgpt.com<\/strong>, zato ga v poro\u010dilih vidite tudi kot vir kampanje.<\/p>\n<p>Za Copilot in Bing odprite poro\u010dilo <strong>AI Performance v Bing Webmaster Tools<\/strong>. Poka\u017ee \u0161tevilo citatov, citirane strani in vpra\u0161anja, ob katerih je AI uporabil va\u0161o stran.<\/p>\n<p><strong>Za primerjavo skozi celo leto uporabite vir seje<\/strong>, kot smo to naredili pri na\u0161ih podatkih.<\/p>\n<p>V Search Console je od 31. 8. 2026 za vsa spletna mesta na voljo <a href=\"https:\/\/support.google.com\/webmasters\/answer\/16984139\" rel=\"noopener\" target=\"_blank\">poro\u010dilo o uspe\u0161nosti v generativni AI<\/a>. <strong>Poka\u017ee prikaze va\u0161ih strani v AI povzetkih in AI Mode<\/strong>, po straneh, dr\u017eavah in napravah.<\/p>\n<p>Poro\u010dilo \u0161teje prikaze povezav, <strong>omemb znamke brez povezave pa ne vidi nobeno orodje za analitiko<\/strong>. Zato poleg \u0161tevilk vsak mesec ro\u010dno preverite, ali vas AI omeni.<\/p>\n<figure class=\"info-graphic\" data-g=\"kliki-in-omembe\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/kliki-in-omembe-mobile-scaled.webp\" width=\"1080\" height=\"3845\"><img loading=\"lazy\" alt=\"Primerjava poti uporabnika: pri klasi\u010dnem iskanju od vpra\u0161anja prek seznama rezultatov in klika do obiska, ki ga vidita Search Console in GA4; pri AI iskanju od vpra\u0161anja prek AI odgovora in omembe do odlo\u010ditve, pogosto brez klika, ki je v analitiki vidna le delno.\" height=\"1133\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/kliki-in-omembe.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Podatek o klikih: Pew Research Center, julij 2025. Ponazoritev Agencije Notic.<\/figcaption><\/figure>\n<aside class=\"za-vas\"><span>Kaj to pomeni za va\u0161e podjetje<\/span><p>Nastavitev traja 10 minut. <strong>Brez nje obisk iz ChatGPT izgine med drugimi napotitvami<\/strong> in ne veste, ali GEO deluje.<\/p><\/aside>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">PRIORITETE<\/span>\n<h2 id=\"naslov-prioritete\" data-toc=\"Kaj najprej\">Kaj narediti najprej: vpliv in trud<\/h2>\n<p>Vseh ukrepov ni treba narediti naenkrat. <strong>Za\u010dnite pri tistih, ki imajo velik vpliv in zahtevajo malo dela.<\/strong><\/p>\n<figure class=\"info-graphic\" data-g=\"geo-prioritetna-matrika\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/geo-prioritetna-matrika-mobile.webp\" width=\"1080\" height=\"2547\"><img loading=\"lazy\" alt=\"Matrika vpliv in trud za GEO ukrepe: najprej robots.txt, Bing Webmaster Tools, kanal v GA4 in odgovor v prvem stavku; na\u010drtujte lastne podatke, omembe v medijih in video; llms.txt, posebna schema in razrez vsebine niso prioriteta.\" height=\"1082\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/geo-prioritetna-matrika.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Priporo\u010dilo Agencije Notic.<\/figcaption><\/figure>\n<p>Najhitrej\u0161i ukrepi so tehni\u010dni: <strong>robots.txt, Bing Webmaster Tools in kanal v GA4<\/strong>. Uredite jih v enem dnevu.<\/p>\n<p>Najve\u010d dela, a tudi najve\u010d u\u010dinka, prinesejo <strong>vsebine z lastnimi podatki in omembe v medijih<\/strong>. To je delo za ve\u010d mesecev.<\/p>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">MITI<\/span>\n<h2 id=\"naslov-miti\" data-toc=\"Miti o GEO\">Pogoste napake in miti o GEO optimizaciji<\/h2>\n<figure class=\"info-graphic\" data-g=\"geo-miti\"><picture><source media=\"(max-width: 700px)\" srcset=\"\/wp-content\/uploads\/2026\/09\/geo-miti-mobile.webp\" width=\"1080\" height=\"2301\"><img loading=\"lazy\" alt=\"\u0160est mitov o GEO: GEO nadome\u0161\u010da SEO, blokada GPTBot skrije iz ChatGPT, llms.txt je obvezen, posebna schema zagotovi citat, vsebino je treba razrezati, omembe se da kupiti, in kaj v resnici velja.\" height=\"765\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/geo-miti.webp\" width=\"1080\" decoding=\"async\"><\/picture><figcaption>Vir: Google Search Central (vodi\u010d za AI optimizacijo, 2026) in OpenAI.<\/figcaption><\/figure>\n<p><strong>\u00bbGEO nadome\u0161\u010da SEO.\u00ab<\/strong> Ne dr\u017ei. AI odgovori \u010drpajo iz indeksov iskalnikov, zato brez dobrega SEO ni dobrega GEO.<\/p>\n<p><strong>\u00bb\u010ce blokiram GPTBot, me ChatGPT ne bo ve\u010d omenjal.\u00ab<\/strong> Za vidnost v iskanju ChatGPT skrbi OAI-SearchBot. Blokada GPTBot vpliva samo na u\u010denje modelov.<\/p>\n<p><strong>\u00bbllms.txt je obvezen.\u00ab<\/strong> Je le predlog, ki ga Google ne uporablja.<\/p>\n<p><strong>\u00bbS strukturiranimi podatki si zagotovim citat.\u00ab<\/strong> Schema pomaga iskalnikom razumeti stran, citata pa ne zagotovi. Google pi\u0161e, da za AI iskanje <strong>ni posebnih schema.org oznak, ki bi jih morali dodati<\/strong>.<\/p>\n<p><strong>\u00bbVsebino je treba razrezati na drobne ko\u0161\u010dke za AI.\u00ab<\/strong> Google izrecno pi\u0161e, da <strong>to ni potrebno<\/strong>. Dovolj je jasna struktura z naslovi in odgovori.<\/p>\n<p><strong>\u00bbPosebni triki za AI.\u00ab<\/strong> Skrito besedilo za AI in navodila za modele na strani so tvegana. Google tako vsebino obravnava kot manipulacijo.<\/p>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">MEJE GEO<\/span>\n<h2 id=\"naslov-meje\" data-toc=\"\u010cesa GEO ne zagotovi\">\u010cesa GEO ne more zagotoviti?<\/h2>\n<p>GEO pove\u010da verjetnost, da vas AI omeni. <strong>Zagotoviti omembe ne more nih\u010de<\/strong>, ker AI odgovor vsaki\u010d sestavi na novo.<\/p>\n<p>Viri se hitro menjajo. Po podatkih Semrusha, ki jih je objavil <a href=\"https:\/\/searchengineland.com\/what-is-generative-engine-optimization-geo-444418\" rel=\"noopener\" target=\"_blank\">Search Engine Land<\/a>, se pri 2.500 spremljanih vpra\u0161anjih v AI Mode in ChatGPT <strong>iz meseca v mesec zamenja 40 do 60 % citiranih virov<\/strong>.<\/p>\n<ul>\n<li><strong>Vsak sistem tehta druga\u010de.<\/strong> Isto vpra\u0161anje v ChatGPT in AI Mode pogosto navede razli\u010dna podjetja.<\/li>\n<li><strong>Odgovor je odvisen od uporabnika.<\/strong> Prej\u0161nja vpra\u0161anja v pogovoru, lokacija in jezik spremenijo, koga AI omeni.<\/li>\n<li><strong>Prvega mesta ni.<\/strong> Namesto pozicije merite dele\u017e odgovorov, v katerih ste omenjeni, skozi ve\u010d mesecev.<\/li>\n<li><strong>Modeli se posodabljajo.<\/strong> Kar deluje danes, se lahko po novi razli\u010dici modela spremeni.<\/li>\n<\/ul>\n<p>Zato obljubo \u00bbprvega mesta v ChatGPT\u00ab jemljite z rezervo. <strong>Po\u0161ten cilj je ve\u010d omemb v ve\u010d odgovorih<\/strong>, merjeno z istimi vpra\u0161anji skozi \u010das.<\/p>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">ZA KOGA<\/span>\n<h2 id=\"naslov-za-koga\" data-toc=\"Za koga je GEO\">Za katera podjetja je GEO smiseln?<\/h2>\n<p>GEO se najbolj obnese podjetjem, <strong>o katerih kupci pred nakupom veliko spra\u0161ujejo<\/strong>.<\/p>\n<p><strong>B2B podjetja in storitve z dalj\u0161im odlo\u010danjem.<\/strong> Kupci primerjajo ponudnike in AI jih pogosto usmeri k trem do petim imenom.<\/p>\n<p><strong>Spletne trgovine z dragimi izdelki.<\/strong> Vpra\u0161anja \u00bbkateri je najbolj\u0161i\u00ab in \u00bbkaj izbrati\u00ab danes pogosto postavijo AI.<\/p>\n<p><strong>Podjetja z mo\u010dnim strokovnim znanjem.<\/strong> Lastni podatki in izku\u0161nje so gradivo, ki ga AI rad citira.<\/p>\n<p>GEO pa ni prioriteta, <strong>\u010de va\u0161a stran \u0161e ni urejena za Google<\/strong>. Najprej uredite SEO osnove, saj brez njih GEO ne deluje. Prav tako ni prioriteta za podjetja, ki prodajajo izklju\u010dno lokalno in na podlagi priporo\u010dil.<\/p>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">PRIHODNOST<\/span>\n<h2 id=\"naslov-prihodnost\" data-toc=\"Kam gre GEO\">Kam gre GEO: AI agenti, AI Mode in oglasi v ChatGPT<\/h2>\n<p>AI iskanje hitro raste. Google je maja 2026 sporo\u010dil, da ima <a href=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/search-io-2026\/\" rel=\"noopener\" target=\"_blank\">AI Mode ve\u010d kot milijardo mese\u010dnih uporabnikov<\/a> in da se \u0161tevilo vpra\u0161anj <strong>vsako \u010detrtletje ve\u010d kot podvoji<\/strong>.<\/p>\n<p><strong>Naslednji korak so AI agenti<\/strong>, ki namesto uporabnika primerjajo ponudbe, rezervirajo termin ali oddajo naro\u010dilo. Google je v Iskanje \u017ee dodal agente, ki za uporabnika spremljajo splet in ga obvestijo o spremembah.<\/p>\n<p>Googlov vodi\u010d za AI optimizacijo pi\u0161e, da brskalni\u0161ki agenti stran berejo prek <strong>posnetkov zaslona, strukture DOM in drevesa dostopnosti<\/strong>. Stran, ki je dostopna ljudem z bralniki zaslona, je praviloma berljiva tudi agentom.<\/p>\n<p>Spreminja se tudi pla\u010dani del. <strong>V ChatGPT so na voljo oglasi<\/strong>, OpenAI pa ima za preverjanje oglasnih landing pageov poseben crawler OAI-AdsBot. Ve\u010d o tem v vodi\u010du <strong><a href=\"https:\/\/notic.net\/blog\/chatgpt-oglasevanje\/\">ChatGPT ogla\u0161evanje za podjetja<\/a><\/strong>.<\/p>\n<p>Kaj to pomeni v praksi? <strong>Temelji ostajajo isti<\/strong>: dostopna stran, jasni podatki o podjetju, cene in pogoji v besedilu ter vsebina z dokazi. Na tem gradijo tako AI odgovori kot agenti.<\/p>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">ZAKLJU\u010cEK<\/span>\n<h2 id=\"naslov-zakljucek\" data-toc=\"Kje za\u010deti\">Kje za\u010deti z GEO optimizacijo?<\/h2>\n<p>GEO je nadgradnja SEO za \u010das, ko kupci spra\u0161ujejo umetno inteligenco. <strong>Najve\u010d dose\u017ee podjetje, ki za\u010dne pri dostopu in meri z istimi vpra\u0161anji skozi \u010das.<\/strong><\/p>\n<ol class=\"koraki\">\n<li><strong>Preverite robots.txt in za\u0161\u010dito pred roboti.<\/strong> OAI-SearchBot, Googlebot, Bingbot in PerplexityBot naj imajo dostop.<\/li>\n<li><strong>V GA4 ustvarite kanal za AI asistente.<\/strong> Tako vidite, koliko obiska \u017ee prihaja iz ChatGPT.<\/li>\n<li><strong>Za za\u010detek zastavite 20 vpra\u0161anj svojih kupcev v ChatGPT in AI Mode.<\/strong> Zapi\u0161ite, kdo je omenjen, in za\u010dnite pri strani z najve\u010djo vrzeljo.<\/li>\n<\/ol>\n<p>Vodi\u010d ne pokriva oglasov v ChatGPT in tehni\u010dnih podrobnosti posameznih CMS sistemov. <strong>Oglase opisujemo v lo\u010denem vodi\u010du o ChatGPT ogla\u0161evanju.<\/strong><\/p>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">SLOVAR\u010cEK<\/span>\n<h2 id=\"naslov-slovarcek\" data-toc=\"Slovar\u010dek\">Slovar\u010dek GEO izrazov<\/h2>\n<p>Kratke razlage izrazov iz tega vodi\u010da. <strong>Z njimi boste la\u017eje brali poro\u010dila o AI vidnosti.<\/strong><\/p>\n<dl class=\"glossary\">\n<div><dt>GEO<\/dt><dd>Generative engine optimization, optimizacija za vidnost v odgovorih ChatGPT, Gemini, Perplexity in Google AI Mode.<\/dd><\/div>\n<div><dt>AEO<\/dt><dd>Answer engine optimization, sopomenka za GEO, ki poudarja neposredne odgovore.<\/dd><\/div>\n<div><dt>AI SEO<\/dt><dd>Splo\u0161en izraz za SEO, prilagojen iskanju z umetno inteligenco.<\/dd><\/div>\n<div><dt>LLM<\/dt><dd>Veliki jezikovni model, na primer GPT ali Gemini, ki ustvarja besedilo odgovora.<\/dd><\/div>\n<div><dt>AI povzetek<\/dt><dd>AI Overview, odgovor umetne inteligence na vrhu Googlovih rezultatov s povezavami na vire.<\/dd><\/div>\n<div><dt>AI Mode<\/dt><dd>Googlov na\u010din iskanja v obliki pogovora, na voljo tudi v sloven\u0161\u010dini.<\/dd><\/div>\n<div><dt>Query fan-out<\/dt><dd>Razbitje vpra\u0161anja na ve\u010d sorodnih iskanj, iz katerih AI sestavi odgovor.<\/dd><\/div>\n<div><dt>Omemba<\/dt><dd>AI v odgovoru imenuje va\u0161e podjetje ali znamko.<\/dd><\/div>\n<div><dt>Citat<\/dt><dd>AI ob odgovoru pove\u017ee va\u0161o stran kot vir.<\/dd><\/div>\n<div><dt>Crawler<\/dt><dd>Program, ki obiskuje in bere spletne strani za iskalnik ali AI sistem.<\/dd><\/div>\n<div><dt>OAI-SearchBot<\/dt><dd>OpenAI-jev crawler za iskanje v ChatGPT. \u010ce ga blokirate, vas ChatGPT ne navaja kot vir.<\/dd><\/div>\n<div><dt>GPTBot<\/dt><dd>OpenAI-jev crawler za zbiranje vsebin za u\u010denje modelov.<\/dd><\/div>\n<div><dt>ChatGPT-User<\/dt><dd>Obisk strani, ko ga v ChatGPT spro\u017ei uporabnik.<\/dd><\/div>\n<div><dt>Google-Extended<\/dt><dd>Oznaka v robots.txt, ki ureja uporabo vsebin za Gemini in u\u010denje modelov. Na Google Iskanje ne vpliva.<\/dd><\/div>\n<div><dt>PerplexityBot<\/dt><dd>Crawler, ki strani prikazuje v rezultatih Perplexity.<\/dd><\/div>\n<div><dt>ClaudeBot<\/dt><dd>Anthropicov crawler za u\u010denje modelov. Za iskanje uporablja Claude-SearchBot.<\/dd><\/div>\n<div><dt>CCBot<\/dt><dd>Crawler Common Crawl, javnega arhiva spleta, ki ga uporabljajo tudi za u\u010denje modelov.<\/dd><\/div>\n<div><dt>Bingbot<\/dt><dd>Microsoftov crawler. Bingov indeks uporablja Copilot.<\/dd><\/div>\n<div><dt>robots.txt<\/dt><dd>Datoteka v korenu strani, ki crawlerjem pove, kam smejo.<\/dd><\/div>\n<div><dt>llms.txt<\/dt><dd>Predlagana datoteka, ki jezikovnim modelom predstavi stran. Google je ne uporablja.<\/dd><\/div>\n<div><dt>Za\u0161\u010dita pred roboti<\/dt><dd>Nastavitev pri ponudniku CDN ali gostovanja, ki zavrne avtomatizirane obiske, lahko tudi AI crawlerje.<\/dd><\/div>\n<div><dt>Prompt tracking<\/dt><dd>Redno zastavljanje istih vpra\u0161anj AI sistemom in bele\u017eenje omemb in citatov.<\/dd><\/div>\n<div><dt>Skupina kanalov<\/dt><dd>Nastavitev v GA4, ki obisk razvrsti v kanale, na primer \u00bbAI asistenti\u00ab.<\/dd><\/div>\n<div><dt>Session source<\/dt><dd>Vir seje v GA4, na primer chatgpt.com ali perplexity.ai.<\/dd><\/div>\n<div><dt>Digitalni PR<\/dt><dd>Pridobivanje omemb in povezav v medijih in na strokovnih straneh.<\/dd><\/div>\n<\/dl>\n<\/section>\n\n<section class=\"copy-section grozd-section\"><span class=\"section-label\">VSI \u010cLANKI O SEO<\/span>\n<h2 id=\"naslov-grozd\" data-toc=\"Vodi\u010di o SEO\">Vodi\u010di o SEO in GEO optimizaciji<\/h2>\n<p>Ta \u010dlanek je del serije o SEO. <strong>Za\u010dnite pri glavnem vodi\u010du<\/strong> in nadaljujte s temami, ki vas zanimajo.<\/p>\n<ul class=\"grozd-list\">\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/seo-optimizacija\/\"><b>SEO optimizacija v letu 2026: vse, kar morate vedeti<\/b><span>Glavni vodi\u010d o SEO<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/koliko-stane-seo-optimizacija\/\"><b>Koliko stane SEO optimizacija v Sloveniji?<\/b><span>Cene 2026 in kaj dobite za prora\u010dun<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/seo-analiza\/\"><b>SEO analiza: kaj mora vsebovati<\/b><span>Checklist in napake iz prakse<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/ali-se-seo-splaca\/\"><b>Ali se SEO optimizacija \u0161e spla\u010da?<\/b><span>Kdaj se vlo\u017eek povrne<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/seo-ali-google-oglasi\/\"><b>SEO ali Google oglasi<\/b><span>Kaj izbrati za va\u0161e podjetje<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/kako-izbrati-seo-agencijo\/\"><b>Kako izbrati SEO agencijo<\/b><span>Vpra\u0161anja, cene in rde\u010de zastave<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/lokalni-seo\/\"><b>Lokalni SEO in Google poslovni profil<\/b><span>Vodi\u010d za slovenska podjetja<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/koliko-casa-traja-seo\/\"><b>Koliko \u010dasa traja SEO?<\/b><span>Kdaj pri\u010dakovati rezultate<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/tehnicni-seo\/\"><b>Tehni\u010dni SEO: checklist za leto 2026<\/b><span>Indeksacija, hitrost, strukturirani podatki<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/seo-pri-prenovi-spletne-strani\/\"><b>SEO pri prenovi spletne strani<\/b><span>Kako ne izgubiti obiska<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/on-page-seo\/\"><b>On-page SEO in raziskava klju\u010dnih besed<\/b><span>Naslovi, meta opisi, klju\u010dne besede<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/seo-za-spletne-trgovine\/\"><b>SEO za spletne trgovine<\/b><span>WooCommerce, Shopify in ve\u010dje platforme<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/seo-vsebina-eeat\/\"><b>SEO vsebina in E-E-A-T<\/b><span>Kako pisati vsebino, ki se uvr\u0161\u010da<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/povratne-povezave\/\"><b>Povratne povezave in digitalni PR<\/b><span>Vodi\u010d za slovenska podjetja<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/blog\/merjenje-seo\/\"><b>Kako meriti SEO<\/b><span>Search Console, GA4 in AI vidnost<\/span><\/a><\/li>\n<li class=\"is-live\"><a href=\"https:\/\/notic.net\/storitve\/seo-geo-optimizacija\/\"><b>SEO in GEO optimizacija<\/b><span>Storitev: vidnost v Googlu in odgovorih AI<\/span><\/a><\/li>\n<\/ul>\n<\/section>\n\n<section class=\"copy-section faq-section\"><span class=\"section-label\">VPRA\u0160ANJA<\/span>\n<h2 id=\"naslov-faq\" data-toc=\"Pogosta vpra\u0161anja\">Pogosta vpra\u0161anja o GEO optimizaciji<\/h2>\n<details class=\"faq-item\"><summary>Kaj je GEO optimizacija?<\/summary><p>GEO (generative engine optimization) je urejanje strani in prisotnosti znamke, da vas <strong>ChatGPT, Gemini, Perplexity in Google AI Mode omenijo v odgovoru ali navedejo kot vir<\/strong>.<\/p><\/details>\n<details class=\"faq-item\"><summary>Kak\u0161na je razlika med SEO in GEO?<\/summary><p>SEO cilja na uvrstitev v rezultatih iskanja, GEO na omembo v AI odgovoru. <strong>Temelji so isti<\/strong>: dostopna, indeksirana stran z vsebino, ki odgovori na vpra\u0161anje.<\/p><\/details>\n<details class=\"faq-item\"><summary>Kako se pojavim v ChatGPT?<\/summary><p>Dovolite crawler <strong>OAI-SearchBot<\/strong>, poskrbite, da je stran indeksirana v Googlu in Bingu, pi\u0161ite jasne odgovore z dejstvi in gradite omembe znamke na drugih straneh.<\/p><\/details>\n<details class=\"faq-item\"><summary>Ali naj blokiram GPTBot?<\/summary><p>Lahko, \u010de ne \u017eelite, da se modeli u\u010dijo iz va\u0161ih vsebin. <strong>Na vidnost v iskanju ChatGPT blokada GPTBot ne vpliva<\/strong>, zanjo skrbi OAI-SearchBot.<\/p><\/details>\n<details class=\"faq-item\"><summary>Ali Google-Extended vpliva na AI povzetke?<\/summary><p>Ne. <strong>Google-Extended ne vpliva na Google Iskanje, AI povzetke in AI Mode<\/strong>, ki jih ureja Googlebot. Vpliva na uporabo vsebin za Gemini in u\u010denje modelov. Za izklju\u010ditev iz AI povzetkov in AI Mode ima Search Console od 31. 8. 2026 posebno nastavitev.<\/p><\/details>\n<details class=\"faq-item\"><summary>Ali potrebujem llms.txt?<\/summary><p>Ni nujno. <strong>llms.txt je predlog, ki ga Google ne uporablja.<\/strong> Dodate ga lahko, ko so crawlerji, indeksacija in vsebina urejeni.<\/p><\/details>\n<details class=\"faq-item\"><summary>Kako izmerim obisk iz ChatGPT v GA4?<\/summary><p>Ustvarite skupino kanalov s kanalom \u00bbAI asistenti\u00ab, kjer <strong>vir seje ustreza regularnemu izrazu z domenami chatgpt.com, perplexity.ai, gemini.google.com<\/strong> in drugimi. Kanal postavite nad Referral.<\/p><\/details>\n<details class=\"faq-item\"><summary>Koliko \u010dasa traja, da me AI za\u010dne omenjati?<\/summary><p>Tehni\u010dne popravke upo\u0161teva v nekaj dneh, OpenAI pi\u0161e o pribli\u017eno 24 urah za robots.txt. <strong>Premike v omembah pri\u010dakujte po dveh do treh mesecih<\/strong> dela na vsebini in omembah.<\/p><\/details>\n<details class=\"faq-item\"><summary>Koliko stane GEO optimizacija?<\/summary><p>Cena je odvisna od obsega. <strong>Audit AI vidnosti je enkraten projekt<\/strong>, delo na vsebini in omembah pa poteka mese\u010dno, obi\u010dajno skupaj s SEO. Okvirne tr\u017ene cene smo zbrali v \u010dlanku <a href=\"https:\/\/notic.net\/blog\/koliko-stane-seo-optimizacija\/\">Koliko stane SEO optimizacija v Sloveniji<\/a>.<\/p><\/details>\n<details class=\"faq-item\"><summary>Ali GEO deluje v sloven\u0161\u010dini?<\/summary><p>Da. <strong>AI povzetki in AI Mode delujejo v sloven\u0161\u010dini<\/strong>, ChatGPT in Gemini pa odgovarjata v sloven\u0161\u010dini in navajata slovenske vire.<\/p><\/details>\n<details class=\"faq-item\"><summary>Ali lahko pla\u010dam, da me ChatGPT omeni?<\/summary><p>Organske omembe ni mogo\u010de kupiti. <strong>V ChatGPT so na voljo oglasi<\/strong>, ki so jasno ozna\u010deni in lo\u010deni od odgovora.<\/p><\/details>\n<details class=\"faq-item\"><summary>Ali strukturirani podatki pomagajo pri GEO?<\/summary><p>Pomagajo iskalnikom razumeti stran, <strong>citata v AI odgovoru pa ne zagotovijo<\/strong>. Pomembnej\u0161a sta jasen odgovor in vsebina z dokazi.<\/p><\/details>\n<details class=\"faq-item\"><summary>Kako preverim, ali me AI omenja?<\/summary><p>Pripravite 20 do 50 vpra\u0161anj kupcev in jih <strong>vsak mesec zastavite v ChatGPT, Gemini, AI Mode in Perplexity<\/strong>. Zapi\u0161ite omembe, citate in konkurente.<\/p><\/details>\n<\/section>\n\n<section class=\"copy-section\"><span class=\"section-label\">VIRI<\/span>\n<h2 id=\"naslov-viri\" data-toc=\"Viri\">Viri in podatki, uporabljeni v tem \u010dlanku<\/h2>\n<ul class=\"source-list\">\n<li>Google Search Central: <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\" rel=\"noopener\" target=\"_blank\">AI features and your website<\/a> in <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/google-common-crawlers\" rel=\"noopener\" target=\"_blank\">Google-Extended in drugi Googlovi crawlerji<\/a>.<\/li>\n<li>Google Search Central: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\" rel=\"noopener\" target=\"_blank\">vodi\u010d za optimizacijo za generativno AI iskanje<\/a>, maj 2026.<\/li>\n<li>OpenAI: <a href=\"https:\/\/developers.openai.com\/api\/docs\/bots\" rel=\"noopener\" target=\"_blank\">Overview of OpenAI Crawlers<\/a> in <a href=\"https:\/\/help.openai.com\/en\/articles\/9237897-chatgpt-search\" rel=\"noopener\" target=\"_blank\">ChatGPT search<\/a>.<\/li>\n<li>Microsoft Bing: <a href=\"https:\/\/blogs.bing.com\/webmaster\/February-2026\/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview\" rel=\"noopener\" target=\"_blank\">AI Performance v Bing Webmaster Tools<\/a>, 10. 2. 2026.<\/li>\n<li>BuzzStream: <a href=\"https:\/\/www.buzzstream.com\/blog\/publishers-block-ai-study\/\" rel=\"noopener\" target=\"_blank\">blokiranje AI crawlerjev na novi\u010darskih straneh<\/a>, 8. 4. 2026.<\/li>\n<li>Perplexity: <a href=\"https:\/\/docs.perplexity.ai\/guides\/bots\" rel=\"noopener\" target=\"_blank\">Perplexity Crawlers<\/a>. Anthropic: <a href=\"https:\/\/support.claude.com\/en\/articles\/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler\" rel=\"noopener\" target=\"_blank\">crawlerji Anthropic<\/a>.<\/li>\n<li>Google Search Console: <a href=\"https:\/\/support.google.com\/webmasters\/answer\/16908024\" rel=\"noopener\" target=\"_blank\">nastavitev Search generative AI<\/a> in <a href=\"https:\/\/support.google.com\/webmasters\/answer\/16984139\" rel=\"noopener\" target=\"_blank\">poro\u010dilo o uspe\u0161nosti v generativni AI<\/a>, 31. 8. 2026. Google: <a href=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/search-io-2026\/\" rel=\"noopener\" target=\"_blank\">AI Search na I\/O 2026<\/a>, 19. 5. 2026.<\/li>\n<li>SparkToro: <a href=\"https:\/\/sparktoro.com\/blog\/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt\/\" rel=\"noopener\" target=\"_blank\">Google proti ChatGPT<\/a>, 10. 3. 2025, in <a href=\"https:\/\/sparktoro.com\/blog\/in-2026-less-than-one-third-of-google-searches-still-send-a-click\/\" rel=\"noopener\" target=\"_blank\">iskanja brez klika 2026<\/a>, 8. 6. 2026. Semrush: <a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\" rel=\"noopener\" target=\"_blank\">AI search study<\/a>. Search Engine Land: <a href=\"https:\/\/searchengineland.com\/what-is-generative-engine-optimization-geo-444418\" rel=\"noopener\" target=\"_blank\">What is GEO<\/a>, 24. 9. 2026.<\/li>\n<li>Aggarwal in sodelavci: <a href=\"https:\/\/arxiv.org\/abs\/2311.09735\" rel=\"noopener\" target=\"_blank\">GEO: Generative Engine Optimization<\/a>, 2023.<\/li>\n<li>Pew Research Center: <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/07\/22\/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\/\" rel=\"noopener\" target=\"_blank\">kliki ob AI povzetkih<\/a>, 22. 7. 2025.<\/li>\n<li>Ahrefs: <a href=\"https:\/\/ahrefs.com\/blog\/ai-brand-visibility-correlations\/\" rel=\"noopener\" target=\"_blank\">vidnost znamk v AI odgovorih<\/a> in <a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks-update\/\" rel=\"noopener\" target=\"_blank\">AI povzetki in CTR<\/a>. Semrush: <a href=\"https:\/\/www.semrush.com\/blog\/ai-mode-comparison-study\/\" rel=\"noopener\" target=\"_blank\">AI Mode comparison study<\/a>.<\/li>\n<li>llms.txt: <a href=\"https:\/\/llmstxt.org\/\" rel=\"noopener\" target=\"_blank\">predlog standarda<\/a>. Standard robots.txt: <a href=\"https:\/\/www.rfc-editor.org\/rfc\/rfc9309\" rel=\"noopener\" target=\"_blank\">RFC 9309<\/a>.<\/li>\n<li>Lastni podatki: pregled robots.txt in llms.txt na 99 slovenskih spletnih mestih, september 2026, ter GA4 property-i, ki jih vodi Agencija Notic.<\/li>\n<\/ul>\n<\/section>\n\n<section class=\"article-end\"><span class=\"section-label\">ZA\u010cNIMO PRI VA\u0160I STRANI<\/span>\n<h2>\u017delite vedeti, ali vas ChatGPT omeni?<\/h2>\n<p>Pripravimo audit AI vidnosti za vpra\u0161anja va\u0161ih kupcev in pregledamo dostop crawlerjev. <strong>Dobite seznam ukrepov, razvr\u0161\u010den po vplivu in trudu.<\/strong><\/p>\n<a class=\"notic-btn\" href=\"https:\/\/notic.net\/storitve\/seo-geo-optimizacija\/\">SEO in GEO optimizacija z Notic<\/a>\n<\/section>\n\n<aside class=\"author-box\" aria-label=\"O avtorju\">\n<div class=\"author-head\"><img loading=\"lazy\" class=\"author-avatar\" src=\"\/wp-content\/uploads\/2026\/09\/dejan-gojkovic-2.webp\" alt=\"Dejan Gojkovi\u0107, ustanovitelj Agencije Notic\" width=\"120\" height=\"120\" loading=\"lazy\" decoding=\"async\"><div><span class=\"section-label\">O AVTORJU<\/span><p class=\"author-name\"><a href=\"https:\/\/www.linkedin.com\/in\/dejangojkovic\/\" rel=\"author noopener\" target=\"_blank\">Dejan Gojkovi\u0107<\/a><\/p><p class=\"author-role\">Ustanovitelj in direktor, Agencija Notic<\/p><\/div><\/div>\n<p>Dejan vodi SEO, Google Ads in Meta projekte za podjetja na 14 trgih, <strong>od lokalnih storitvenih podjetij do mednarodnih proizvajalcev<\/strong>.<\/p>\n<p>Pri Noticu vodi tudi GEO projekte: <strong>audit AI vidnosti, dostop AI crawlerjev in merjenje obiska iz AI asistentov<\/strong>.<\/p>\n<p>Izobra\u017eeval se je v programu Digital Marketing Strategy na Harvard Business School. <strong>Agencija je Google Partner, Meta certificirano podjetje in TikTok Marketing Partner.<\/strong><\/p>\n<ul class=\"author-mentions\">\n<li><strong>Marketing magazin:<\/strong> <a href=\"https:\/\/www.marketingmagazin.si\/aktualno\/kaj-pri-meta-oglasih-ne-bo-vec-delovalo-v-letu-2026\" rel=\"noopener\" target=\"_blank\">Kaj pri Meta oglasih ne bo ve\u010d delovalo v letu 2026<\/a><\/li>\n<li><strong>Konferenca SEMPL 2025:<\/strong> Googlova ekipa je na\u0161 projekt Google Ads predstavila kot primer dobre prakse.<\/li>\n<\/ul>\n<a class=\"author-link\" href=\"https:\/\/www.linkedin.com\/in\/dejangojkovic\/\" rel=\"noopener\" target=\"_blank\">Profil na LinkedInu \u2197<\/a>\n<\/aside>\n\n<aside class=\"source-note\">\n<p>Razlage delovanja AI sistemov temeljijo na uradni dokumentaciji Googla, OpenAI, Perplexity in Anthropic, stanje 26. 9. 2026. Primeri podjetij v heroju in grafikah so ponazoritve in so tako ozna\u010deni.<\/p>\n<p><strong>Kako smo zbrali podatke:<\/strong><\/p>\n<ul>\n<li><strong>robots.txt in llms.txt:<\/strong> 99 splo\u0161no znanih slovenskih spletnih mest v \u0161estih sektorjih. Za vsako smo prebrali datoteki \/robots.txt in \/llms.txt. Pravila smo raz\u010dlenili po standardu RFC 9309: crawler je blokiran, \u010de ne sme ne na doma\u010do stran ne na obi\u010dajno podstran. Preverili smo 88 mest, pri 11 datoteke ni bilo mogo\u010de prebrati (za\u0161\u010dita pred roboti, napaka povezave ali HTML namesto datoteke). Objavljamo samo dele\u017ee in rezultate po sektorjih.<\/li>\n<li><strong>Obisk iz AI asistentov:<\/strong> dele\u017e sej z virom chatgpt.com in drugih AI asistentov v GA4, avgust 2025 proti avgustu 2026, na dolo\u010denih slovenskih spletnih mestih, ki jih vodimo. Dele\u017e ChatGPT med AI asistenti (92 %) velja za obdobje september 2025 do avgust 2026. Trend je prikazan kot indeks.<\/li>\n<li><strong>Omejitve:<\/strong> robots.txt ne pove vsega, saj lahko stre\u017enik crawlerje blokira tudi druga\u010de. Vzorec ni naklju\u010den, predstavlja velika in znana slovenska spletna mesta.<\/li>\n<\/ul>\n<p><strong>Avtor in strokovni pregled:<\/strong> Dejan Gojkovi\u0107, Notic. <a href=\"https:\/\/notic.net\/kontakt\/\">Vpra\u0161anja ali popravki podatkov<\/a><\/p>\n<\/aside>\n\n<\/div><\/div><\/div>\n\n<section aria-labelledby=\"related-heading\" class=\"related-posts wrap\"><div class=\"related-heading\"><h2 id=\"related-heading\">Preberite tudi<\/h2><a href=\"https:\/\/notic.net\/blog\/\">Vse objave \u2197<\/a><\/div><div class=\"post-grid\">\n<a class=\"post-card\" href=\"https:\/\/notic.net\/blog\/seo-optimizacija\/\"><div class=\"post-image\"><img loading=\"lazy\" alt=\"SEO optimizacija v letu 2026\" height=\"420\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/related-seo-optimizacija.webp\" width=\"800\" decoding=\"async\"><\/div><span class=\"post-category\">SEO<\/span><h3>SEO optimizacija v letu 2026: vse, kar morate vedeti<\/h3><span class=\"read-post\">Preberite \u010dlanek <span aria-hidden=\"true\">\u2197<\/span><\/span><\/a>\n<a class=\"post-card\" href=\"https:\/\/notic.net\/blog\/koliko-stane-seo-optimizacija\/\"><div class=\"post-image\"><img loading=\"lazy\" alt=\"Koliko stane SEO optimizacija v Sloveniji?\" height=\"420\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/related-seo-cena-1.webp\" width=\"800\" decoding=\"async\"><\/div><span class=\"post-category\">SEO<\/span><h3>Koliko stane SEO optimizacija v Sloveniji? Cene 2026<\/h3><span class=\"read-post\">Preberite \u010dlanek <span aria-hidden=\"true\">\u2197<\/span><\/span><\/a>\n<a class=\"post-card\" href=\"https:\/\/notic.net\/blog\/seo-analiza\/\"><div class=\"post-image\"><img loading=\"lazy\" alt=\"SEO analiza: kaj mora vsebovati\" height=\"420\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/related-seo-analiza.webp\" width=\"800\" decoding=\"async\"><\/div><span class=\"post-category\">SEO<\/span><h3>SEO analiza: kaj mora vsebovati in kako jo naredite<\/h3><span class=\"read-post\">Preberite \u010dlanek <span aria-hidden=\"true\">\u2197<\/span><\/span><\/a>\n<\/div><\/section>\n<\/div>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\/\/notic.net\/blog\/geo-optimizacija\/#article\",\"headline\":\"GEO optimizacija: kako se pojaviti v ChatGPT, Gemini in Google AI Mode\",\"description\":\"GEO optimizacija: kako ChatGPT, Gemini in Google AI Mode 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Dele\u017e iskanj brez klika v ZDA je zrasel s 60,45 % v letu 2024 na 68,01 % v za\u010detku 2026.\",\"width\":1080,\"height\":914,\"inLanguage\":\"sl-SI\",\"creator\":{\"@id\":\"https:\/\/notic.net\/#organization\"},\"creditText\":\"Notic\",\"copyrightNotice\":\"Notic\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/notic.net\/blog\/geo-optimizacija\/#slika-7\",\"contentUrl\":\"\/wp-content\/uploads\/2026\/09\/ai-crawlerji-zemljevid.webp\",\"url\":\"\/wp-content\/uploads\/2026\/09\/ai-crawlerji-zemljevid.webp\",\"caption\":\"Tabela AI crawlerjev po namenu: Googlebot, OAI-SearchBot, Bingbot, PerplexityBot in Claude-SearchBot za iskanje, GPTBot, Google-Extended, ClaudeBot in CCBot za u\u010denje, ChatGPT-User in Perplexity-User na zahtevo uporabnika, s posledico blokade.\",\"width\":1080,\"height\":1126,\"inLanguage\":\"sl-SI\",\"creator\":{\"@id\":\"https:\/\/notic.net\/#organization\"},\"creditText\":\"Notic\",\"copyrightNotice\":\"Notic\",\"isBasedOn\":\"https:\/\/developers.openai.com\/api\/docs\/bots\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/notic.net\/blog\/geo-optimizacija\/#slika-8\",\"contentUrl\":\"\/wp-content\/uploads\/2026\/09\/openai-crawlerji-oai-searchbot-gptbot.webp\",\"url\":\"\/wp-content\/uploads\/2026\/09\/openai-crawlerji-oai-searchbot-gptbot.webp\",\"caption\":\"Posnetek uradne dokumentacije OpenAI o crawlerjih: OAI-SearchBot je namenjen iskanju v ChatGPT, GPTBot u\u010denju modelov, sprememba robots.txt pa za\u010dne veljati v pribli\u017eno 24 urah.\",\"width\":1080,\"height\":839,\"inLanguage\":\"sl-SI\",\"creator\":{\"@id\":\"https:\/\/notic.net\/#organization\"},\"creditText\":\"Notic\",\"copyrightNotice\":\"Notic\",\"isBasedOn\":\"https:\/\/developers.openai.com\/api\/docs\/bots\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/notic.net\/blog\/geo-optimizacija\/#slika-9\",\"contentUrl\":\"\/wp-content\/uploads\/2026\/09\/robots-txt-slovenija-ai-crawlerji.webp\",\"url\":\"\/wp-content\/uploads\/2026\/09\/robots-txt-slovenija-ai-crawlerji.webp\",\"caption\":\"Lastna raziskava na 88 preverjenih od 99 slovenskih spletnih mest: 9 % blokira vsaj en AI crawler, 91 % jih ne omenja, 13 % ima llms.txt. Blokirani: GPTBot in ClaudeBot 8 %, CCBot 7 %, OAI-SearchBot, ChatGPT-User in PerplexityBot 6 %, Google-Extended 5 %, Bingbot in Googlebot 1 %.\",\"width\":1080,\"height\":1005,\"inLanguage\":\"sl-SI\",\"creator\":{\"@id\":\"https:\/\/notic.net\/#organization\"},\"creditText\":\"Notic\",\"copyrightNotice\":\"Notic\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/notic.net\/blog\/geo-optimizacija\/#slika-10\",\"contentUrl\":\"\/wp-content\/uploads\/2026\/09\/robots-txt-slovenija-po-sektorjih.webp\",\"url\":\"\/wp-content\/uploads\/2026\/09\/robots-txt-slovenija-po-sektorjih.webp\",\"caption\":\"Dele\u017e spletnih mest, ki blokirajo vsaj en AI crawler, po sektorjih: mediji 22 %, telekomunikacije in energija 8 %, trgovina 8 %, javni sektor 7 %, portali in ve\u010dja podjetja 7 %, banke in zavarovalnice 0 %. Za primerjavo 79 % velikih novi\u010darskih strani v ZDA in Veliki Britaniji.\",\"width\":1080,\"height\":1075,\"inLanguage\":\"sl-SI\",\"creator\":{\"@id\":\"https:\/\/notic.net\/#organization\"},\"creditText\":\"Notic\",\"copyrightNotice\":\"Notic\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/notic.net\/blog\/geo-optimizacija\/#slika-11\",\"contentUrl\":\"\/wp-content\/uploads\/2026\/09\/robots-txt-priporocene-nastavitve.webp\",\"url\":\"\/wp-content\/uploads\/2026\/09\/robots-txt-priporocene-nastavitve.webp\",\"caption\":\"Primer robots.txt: OAI-SearchBot, PerplexityBot in Claude-SearchBot imajo dostop, GPTBot, Google-Extended, ClaudeBot in CCBot so blokirani, vsi ostali crawlerji smejo povsod razen v ko\u0161arico, s povezavo na sitemap.\",\"width\":1080,\"height\":1204,\"inLanguage\":\"sl-SI\",\"creator\":{\"@id\":\"https:\/\/notic.net\/#organization\"},\"creditText\":\"Notic\",\"copyrightNotice\":\"Notic\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/notic.net\/blog\/geo-optimizacija\/#slika-12\",\"contentUrl\":\"\/wp-content\/uploads\/2026\/09\/citabilen-odstavek-prej-potem.webp\",\"url\":\"\/wp-content\/uploads\/2026\/09\/citabilen-odstavek-prej-potem.webp\",\"caption\":\"Primerjava dveh besedil: splo\u0161en opis storitev brez podatkov proti odstavku, ki v prvem stavku pove, da ra\u010dunovodstvo za majhen d.o.o. stane od 90 do 220 \u20ac na mesec.\",\"width\":1080,\"height\":753,\"inLanguage\":\"sl-SI\",\"creator\":{\"@id\":\"https:\/\/notic.net\/#organization\"},\"creditText\":\"Notic\",\"copyrightNotice\":\"Notic\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/notic.net\/blog\/geo-optimizacija\/#slika-13\",\"contentUrl\":\"\/wp-content\/uploads\/2026\/09\/entiteta-dvoumna-jasna.webp\",\"url\":\"\/wp-content\/uploads\/2026\/09\/entiteta-dvoumna-jasna.webp\",\"caption\":\"Primerjava dvoumne in jasne entitete: ime Brinje je lahko rastlina, kraj ali drugo podjetje, Ra\u010dunovodstvo Brinje d.o.o. pa ima enotne podatke o dejavnosti, lokaciji, ciljnih strankah in dokazih ter oznaki Organization in AccountingService.\",\"width\":1080,\"height\":1016,\"inLanguage\":\"sl-SI\",\"creator\":{\"@id\":\"https:\/\/notic.net\/#organization\"},\"creditText\":\"Notic\",\"copyrightNotice\":\"Notic\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/notic.net\/blog\/geo-optimizacija\/#slika-14\",\"contentUrl\":\"\/wp-content\/uploads\/2026\/09\/kaj-vpliva-na-ai-vidnost.webp\",\"url\":\"\/wp-content\/uploads\/2026\/09\/kaj-vpliva-na-ai-vidnost.webp\",\"caption\":\"Korelacije z omembami v AI odgovorih: omembe na YouTubu 0,737, omembe znamke na spletu 0,709 v AI Mode in 0,664 v ChatGPT, mo\u010d domene 0,266, \u0161tevilo strani 0,194. 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