{"id":1016977,"date":"2026-05-21T08:11:41","date_gmt":"2026-05-21T08:11:41","guid":{"rendered":"https:\/\/notic.net\/?p=1016977"},"modified":"2026-05-21T11:23:33","modified_gmt":"2026-05-21T11:23:33","slug":"blog-google-ads-oglasevanje","status":"publish","type":"post","link":"https:\/\/notic.net\/de\/blog\/blog-google-ads-oglasevanje\/","title":{"rendered":"Google Ads: Wie funktioniert es 2026 und wie geht man es an?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1016977\" class=\"elementor elementor-1016977\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0ea6b e-flex e-con-boxed e-con e-parent\" data-id=\"aa0ea6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aabcdcc e-flex e-con-boxed e-con e-child\" data-id=\"aabcdcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-aa960dd elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"aa960dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Google Ads: Kako deluje v 2026 in kako se ga lotiti? <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60aa48c e-con-full elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"60aa48c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a350a2d elementor-widget-tablet__width-initial elementor-widget elementor-widget-post-info\" data-id=\"a350a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1970da3 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Kategorija<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/de\/blog\/category\/spletno-oglasevanje\/\" class=\"elementor-post-info__terms-list-item\">Spletno ogla\u0161evanje<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bfa627f elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Klju\u010dne besede<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/de\/blog\/tag\/ai\/\" class=\"elementor-post-info__terms-list-item\">AI<\/a>, <a href=\"https:\/\/notic.net\/de\/blog\/tag\/google-ads\/\" class=\"elementor-post-info__terms-list-item\">Google Ads<\/a>, <a href=\"https:\/\/notic.net\/de\/blog\/tag\/strategy\/\" class=\"elementor-post-info__terms-list-item\">Strategy<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5296b52 e-con-full e-flex e-con e-child\" data-id=\"5296b52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-c117c46 elementor-widget elementor-widget-heading\" data-id=\"c117c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Deli \u010dlanek<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394af95 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"394af95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" 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linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a65132c e-flex e-con-boxed e-con e-parent\" data-id=\"a65132c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a2b4e8f e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"a2b4e8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-556faa1 elementor-toc--content-ellipsis elementor-widget__width-initial elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"556faa1\" data-element_type=\"widget\" data-e-type=\"widget\" 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e-con-full e-flex e-con e-child\" data-id=\"b108fec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee36dc0 e-con-full e-flex e-con e-child\" data-id=\"ee36dc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-a056685 elementor-widget elementor-widget-heading\" data-id=\"a056685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">UVOD<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0298b4e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"0298b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaj sploh je Google Ads?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-011bace elementor-widget elementor-widget-text-editor\" data-id=\"011bace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Google ogla\u0161evanje<\/strong> je sistem pla\u010danega ogla\u0161evanja, kjer pla\u010date za vsak klik na va\u0161 oglas. Ogla\u0161evanje na Googlu vam omogo\u010da, da se va\u0161 oglas prika\u017ee v iskalnih rezultatih, na YouTubu, v Gmailu in na milijonih partnerskih spletnih straneh.<\/p><p><strong>Povpre\u010dni CPC<\/strong> (stro\u0161ek na klik) pri Google iskalnih oglasih zna\u0161a 2,69 \u20ac. Povpre\u010dna stopnja konverzije je 4,4 %. To pomeni, da vsak 23. klik postane potencialna stranka.<\/p><p>A te \u0161tevilke so le povpre\u010dje. Videli smo kampanje, kjer je CPA padel pod 8 \u20ac, in ra\u010dune, kjer je vsaka konverzija stala 300 \u20ac, \u010deprav je bil prora\u010dun razumno velik. Razlika ni bila v prora\u010dunu, bila je v nastavitvi.<\/p><p>V tem \u010dlanku vam poka\u017eemo, kako Google Ads dejansko deluje, kaj ve\u010dina ogla\u0161evalcev spregleda in kje so prilo\u017enosti, ki jih konkurenca ne vidi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcaf023 e-flex e-con-boxed e-con e-parent\" data-id=\"bcaf023\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfba205 elementor-widget elementor-widget-image\" data-id=\"dfba205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1320\" height=\"602\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-oglasevanje-vs-seo-\u2013-razlika-med-placanimi-oglasi-ppc-in-organskimi-rezultati-v-iskalnih-rezultatih.webp?wsr\" class=\"attachment-full size-full wp-image-1016980\" alt=\"Google ogla\u0161evanje vs SEO \u2013 razlika med pla\u010danimi oglasi (PPC) in organskimi rezultati v iskalnih rezultatih\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-oglasevanje-vs-seo-\u2013-razlika-med-placanimi-oglasi-ppc-in-organskimi-rezultati-v-iskalnih-rezultatih.webp 1320w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-oglasevanje-vs-seo-\u2013-razlika-med-placanimi-oglasi-ppc-in-organskimi-rezultati-v-iskalnih-rezultatih-300x137.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-oglasevanje-vs-seo-\u2013-razlika-med-placanimi-oglasi-ppc-in-organskimi-rezultati-v-iskalnih-rezultatih-1024x467.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-oglasevanje-vs-seo-\u2013-razlika-med-placanimi-oglasi-ppc-in-organskimi-rezultati-v-iskalnih-rezultatih-768x350.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-oglasevanje-vs-seo-\u2013-razlika-med-placanimi-oglasi-ppc-in-organskimi-rezultati-v-iskalnih-rezultatih-18x8.webp 18w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc54a6b e-flex e-con-boxed e-con e-parent\" data-id=\"cc54a6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c3511b e-con-full e-flex e-con e-child\" data-id=\"3c3511b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-a18907c elementor-widget elementor-widget-heading\" data-id=\"a18907c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">KAJ SO GOOGLE OGLASI<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-faaad92 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"faaad92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kako Google ogla\u0161evanje dejansko deluje?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e144e6 e-con-full e-flex e-con e-child\" data-id=\"2e144e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e601b7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1e601b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Ads temelji na enem preprostem principu: ujame uporabnika, ki \u017ee i\u0161\u010de po dolo\u010denem artiklu ali storitvi. Ko nekdo vtipka &#8220;teka\u0161ki \u010devlji&#8221; ali &#8220;vhodna vrata po meri&#8221;, Google v del\u010dku sekunde odlo\u010di, kateri oglas se prika\u017ee in na katerem mestu. <br \/><br \/>Toda pri tej dra\u017ebi ne zmaga vedno tisti z najvi\u0161jo ponudbo.<br \/><br \/>Google izra\u010duna Ad Rank za vsak oglas. To je kombinacija va\u0161e ponudbe in Quality Score ocene (od 1 do 10), ki meri relevantnost oglasa, kakovost pristajalne strani in pri\u010dakovano stopnjo klikov.<br \/><br \/><strong>Primer:<\/strong> va\u0161a maksimalna ponudba je 2 \u20ac, Quality Score je 8. Konkurenca ponuja 3 \u20ac, a ima Quality Score 4.<br \/><br \/>Vi: 2 \u00d7 8 = 16<br \/>Konkurenca: 3 \u00d7 4 = 12<br \/><br \/><strong>Va\u0161 oglas se prika\u017ee vi\u0161je, vi pa pla\u010date manj.<\/strong><br \/><br \/>Izbolj\u0161anje Quality Scorea z 4 na 7 ima pogosto ve\u010dji vpliv na rezultate kot podvojitev prora\u010duna.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6de22ff e-flex e-con-boxed e-con e-child\" data-id=\"6de22ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03e7ff9 elementor-widget elementor-widget-image\" data-id=\"03e7ff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1320\" height=\"602\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-avkcija-\u2013-kako-se-izracuna-ad-rank-iz-ponudbe-in-ocene-kakovosti-quality-score.webp?wsr\" class=\"attachment-full size-full wp-image-1016981\" alt=\"Google Ads avkcija \u2013 kako se izra\u010duna Ad Rank iz ponudbe in ocene kakovosti (Quality Score)\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-avkcija-\u2013-kako-se-izracuna-ad-rank-iz-ponudbe-in-ocene-kakovosti-quality-score.webp 1320w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-avkcija-\u2013-kako-se-izracuna-ad-rank-iz-ponudbe-in-ocene-kakovosti-quality-score-300x137.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-avkcija-\u2013-kako-se-izracuna-ad-rank-iz-ponudbe-in-ocene-kakovosti-quality-score-1024x467.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-avkcija-\u2013-kako-se-izracuna-ad-rank-iz-ponudbe-in-ocene-kakovosti-quality-score-768x350.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-avkcija-\u2013-kako-se-izracuna-ad-rank-iz-ponudbe-in-ocene-kakovosti-quality-score-18x8.webp 18w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9972c45 e-flex e-con-boxed e-con e-parent\" data-id=\"9972c45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2155685 e-con-full e-flex e-con e-child\" data-id=\"2155685\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-a0a5885 elementor-widget elementor-widget-heading\" data-id=\"a0a5885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">VRSTE GOOGLE OGLASOV<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-65625c3 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"65625c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vsaka vrsta Google oglasa cilja na druga\u010den del nakupne poti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-512c1b1 e-con-full e-flex e-con e-child\" data-id=\"512c1b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce22c6b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ce22c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZa\u010deli smo z analizo vseh iskanih keywordov v povezavi z ogrevanjem in s toplotnimi \u010drpalkami, ki so iskani okrog 20.000-krat na mese\u010dni ravni. Vse iskalne izraze smo analizirali in jih segmentirali glede na namen kupca ob iskanju. Da tisti, ki i\u0161\u010de \u201cnakup toplotne \u010drpalke\u201d ne prejme enake vsebine kot \u201ckatera toplotna \u010drpalka je najbolj\u0161a\u201d, saj i\u0161\u010deta razli\u010dno vsebino.\n\nIskalne oglase smo postavili kot primarni kanal za lovljenje povpra\u0161evanj. Logika je preprosta: nekdo, ki vtipka &#8220;toplotna \u010drpalka za hi\u0161o cena,&#8221; je \u017ee v fazi odlo\u010danja. Iskalna namera je definirana. Va\u0161a naloga je samo, da ste vidni v pravem trenutku.\n\nConversion rate iskalnih kampanj je bistveno vi\u0161ji od kateregakoli drugega formata, ker se oglas pojavi to\u010dno takrat, ko je kupec pripravljen na naslednji korak.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d3cacc e-con-full e-flex e-con e-child\" data-id=\"9d3cacc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10f0b78 elementor-widget elementor-widget-image\" data-id=\"10f0b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1320\" height=\"602\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje.webp?wsr\" class=\"attachment-full size-full wp-image-1016982\" alt=\"Google Ads placements across YouTube, Display, Search, Discover, Gmail, Maps\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje.webp 1320w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje-300x137.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje-1024x467.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje-768x350.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje-18x8.webp 18w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a835d9 e-con-full e-flex e-con e-child\" data-id=\"3a835d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bc928 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e3bc928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Performance Max (PMAX):<\/strong> Fleksibilni tip kampanje, ki hkrati pokriva vse Googlove kanale (Search, Display, YouTube, Gmail, Maps in Discover). Algoritem sam odlo\u010da, kje in komu prikazati oglas. Deluje dobro le z nastavljenim sledenjem konverzij in dovolj zgodovinskimi podatki. Brez tega pogosto zapravi prora\u010dun brez jasnih rezultatov.<br \/><br \/><strong>Demand Gen:<\/strong> Naslednik Discovery kampanj. Prikazuje se v Gmail zavihkih, Google Discover feedu in na YouTubu. Cilja na uporabnike, ki \u0161e ne i\u0161\u010dejo aktivno, vizualna kreativa pa je klju\u010dna za uspeh. Deluje podobno kot Meta oglasi: primeren za gradnjo zavedanja in remarketing.<br \/><br \/><strong>Lokalne kampanje (Local \/ LSA):<\/strong> Local Services Ads se prikazujejo nad vsemi drugimi Google oglasi, vklju\u010dno s standardnimi Search oglasi. Pla\u010date po povpra\u0161evanju, ne po kliku.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b92cd9 e-con-full e-flex e-con e-child\" data-id=\"0b92cd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-219eba5 e-con-full e-flex e-con e-child\" data-id=\"219eba5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8b95b4e e-con-full e-flex e-con e-child\" data-id=\"8b95b4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2318f27 e-con-full e-flex e-con e-child\" data-id=\"2318f27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-174460f elementor-widget elementor-widget-heading\" data-id=\"174460f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Vrsta<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0a402f e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"a0a402f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-df06b23 elementor-widget elementor-widget-heading\" data-id=\"df06b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Stopnja konverzije (avg.)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dae6cc e-con-full e-flex e-con e-child\" data-id=\"9dae6cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5b22895 elementor-widget elementor-widget-heading\" data-id=\"5b22895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Primerno za<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c95ccde e-con-full e-flex e-con e-child\" data-id=\"c95ccde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-88f39da elementor-widget elementor-widget-heading\" data-id=\"88f39da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Hitrost rezultatov<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db597ba e-con-full e-flex e-con e-child\" data-id=\"db597ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dbe3dcd e-con-full e-flex e-con e-child\" data-id=\"dbe3dcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-ca83615 elementor-widget elementor-widget-heading\" data-id=\"ca83615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Search<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5a8913 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"c5a8913\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f159036 elementor-widget elementor-widget-heading\" data-id=\"f159036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">4,4 %<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e110a19 e-con-full e-flex e-con e-child\" data-id=\"e110a19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-a4e93f9 elementor-widget elementor-widget-heading\" data-id=\"a4e93f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Obstoje\u010de povpra\u0161evanje<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69ebf8c e-con-full e-flex e-con e-child\" data-id=\"69ebf8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ece9ad4 elementor-widget elementor-widget-text-editor\" data-id=\"ece9ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1 do 2 tedna<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-815f97f e-con-full e-flex e-con e-child\" data-id=\"815f97f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ba9f2bc e-con-full e-flex e-con e-child\" data-id=\"ba9f2bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-479feb2 elementor-widget elementor-widget-heading\" data-id=\"479feb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Display<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aec937b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"aec937b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-02bea70 elementor-widget elementor-widget-heading\" data-id=\"02bea70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">0,57 %<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72f8cbb e-con-full e-flex e-con e-child\" data-id=\"72f8cbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-8d64385 elementor-widget elementor-widget-heading\" data-id=\"8d64385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Prepoznavnost, remarketing<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97dc1d0 e-con-full e-flex e-con e-child\" data-id=\"97dc1d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-673dd2a elementor-widget elementor-widget-text-editor\" data-id=\"673dd2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3 do 4 tedne<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fb9b53 e-con-full e-flex e-con e-child\" data-id=\"2fb9b53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94963a1 e-con-full e-flex e-con e-child\" data-id=\"94963a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-da5ab15 elementor-widget elementor-widget-heading\" data-id=\"da5ab15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Youtube<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3712b76 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"3712b76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-70dcbc1 elementor-widget elementor-widget-heading\" data-id=\"70dcbc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">1 do 2 %<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eea8914 e-con-full e-flex e-con e-child\" data-id=\"eea8914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9a6f024 elementor-widget elementor-widget-heading\" data-id=\"9a6f024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Zavedanje o produktu<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9003e1 e-con-full e-flex e-con e-child\" data-id=\"a9003e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eecf5f elementor-widget elementor-widget-text-editor\" data-id=\"3eecf5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3 do 4 tedne<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-241e294 e-con-full e-flex e-con e-child\" data-id=\"241e294\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-00f5a7d e-con-full e-flex e-con e-child\" data-id=\"00f5a7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0febe5a elementor-widget elementor-widget-heading\" data-id=\"0febe5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PMAX<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81144cd e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"81144cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-bc8d956 elementor-widget elementor-widget-heading\" data-id=\"bc8d956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Odvisno od kanalov<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a3f3f5 e-con-full e-flex e-con e-child\" data-id=\"2a3f3f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-16c13e5 elementor-widget elementor-widget-heading\" data-id=\"16c13e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u0160iritev obstoje\u010dih kampanj<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-862ec6b e-con-full e-flex e-con e-child\" data-id=\"862ec6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17173cd elementor-widget elementor-widget-text-editor\" data-id=\"17173cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>4 do 6 tednov<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e3bf15 e-con-full e-flex e-con e-child\" data-id=\"1e3bf15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4640d6d e-con-full e-flex e-con e-child\" data-id=\"4640d6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0a8393b elementor-widget elementor-widget-heading\" data-id=\"0a8393b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Demand Gen<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-068c038 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"068c038\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0f86641 elementor-widget elementor-widget-heading\" data-id=\"0f86641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">1 do 2 %<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca059c7 e-con-full e-flex e-con e-child\" data-id=\"ca059c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-c4f8a9e elementor-widget elementor-widget-heading\" data-id=\"c4f8a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Remarketing<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb6df16 e-con-full e-flex e-con e-child\" data-id=\"cb6df16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfcc496 elementor-widget elementor-widget-text-editor\" data-id=\"cfcc496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3 do 4 tedne<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38e40f4 e-con-full e-flex e-con e-child\" data-id=\"38e40f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5dffd8e e-con-full e-flex e-con e-child\" data-id=\"5dffd8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-818ceac elementor-widget elementor-widget-heading\" data-id=\"818ceac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Local<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-698bf96 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"698bf96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3812f79 elementor-widget elementor-widget-heading\" data-id=\"3812f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Visoka (klic\/povp.)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-998b274 e-con-full e-flex e-con e-child\" data-id=\"998b274\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-8f95b72 elementor-widget elementor-widget-heading\" data-id=\"8f95b72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Lokalne storitve<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e60a9be e-con-full e-flex e-con e-child\" data-id=\"e60a9be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd8263 elementor-widget elementor-widget-text-editor\" data-id=\"7bd8263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Takoj<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fac837f e-con-full e-flex e-con e-child\" data-id=\"fac837f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21c5b4e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"21c5b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space: pre-wrap;\">Stopnja konverzije: odstotek ljudi, ki so po kliku naredili \u017eeljeno dejanje (izpolnili obrazec, kupili, itd.).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a4fbd5 e-flex e-con-boxed e-con e-parent\" data-id=\"0a4fbd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-def5a0c e-con-full e-flex e-con e-child\" data-id=\"def5a0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-328a1f4 e-con-full e-flex e-con e-child\" data-id=\"328a1f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-14199f7 e-con-full e-flex e-con e-child\" data-id=\"14199f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-053e4de elementor-widget elementor-widget-heading\" data-id=\"053e4de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Kdo smo mi?\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7862faf e-con-full e-flex e-con e-child\" data-id=\"7862faf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-21990c9 elementor-widget-widescreen__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"21990c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digitalna agencija, ki vas bo (dejansko) poslu\u0161ala.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9941639 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9941639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ne boste verjeli, ampak tudi to je mogo\u010de. Spoznajte nas in kako pristopamo k delu s strankami v na\u0161i buti\u010dni digitalni agenciji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0c4b6e9 elementor-align-left btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"0c4b6e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stopite v stik<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd09945 e-flex e-con-boxed e-con e-parent\" data-id=\"fd09945\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19bcca8 e-con-full e-flex e-con e-child\" data-id=\"19bcca8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-17ff240 elementor-widget elementor-widget-heading\" data-id=\"17ff240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">KAR OGLA\u0160EVALCI SPREGLEDAJO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-40183f7 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"40183f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 klju\u010dni vpogledi za Google ogla\u0161evanje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4dd56c e-con-full e-flex e-con e-child\" data-id=\"c4dd56c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0909f2e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0909f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ve\u010dina ogla\u0161evalcev razmi\u0161lja samo o tem, katere klju\u010dne besede dodati. Pozabijo na tiste, ki jih morajo izklju\u010diti.<\/p><p>Brez negativnih klju\u010dnih besed bo Google Search oglas za &#8220;klimatska naprava&#8221; prikazal va\u0161 oglas tudi za &#8220;kako deluje klimatska naprava&#8221; in &#8220;klimatska naprava kartica igra.&#8221; To so kliki, ki jih pla\u010date in nikoli ne bodo konvertirali.<\/p><p>Negativne klju\u010dne besede so investicija z 100-odstotnim donosom: vsak klik, ki ga prepre\u010dite, je denar, ki ostane v va\u0161em prora\u010dunu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e154eea e-con-full e-flex e-con e-child\" data-id=\"e154eea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e3f821e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"e3f821e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Negativne klju\u010dne besede so vsaj toliko vredne kot pozitivne<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981a967 elementor-widget elementor-widget-image\" data-id=\"981a967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"602\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/negativne-kljucne-besede-v-google-ads-\u2013-primer-seznama-izkljucenih-iskalnih-izrazov-za-vhodna-vrata.webp?wsr\" class=\"attachment-full size-full wp-image-1016988\" alt=\"Google Ads negative keyword list with Slovenian keywords\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/negativne-kljucne-besede-v-google-ads-\u2013-primer-seznama-izkljucenih-iskalnih-izrazov-za-vhodna-vrata.webp 1320w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/negativne-kljucne-besede-v-google-ads-\u2013-primer-seznama-izkljucenih-iskalnih-izrazov-za-vhodna-vrata-300x137.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/negativne-kljucne-besede-v-google-ads-\u2013-primer-seznama-izkljucenih-iskalnih-izrazov-za-vhodna-vrata-1024x467.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/negativne-kljucne-besede-v-google-ads-\u2013-primer-seznama-izkljucenih-iskalnih-izrazov-za-vhodna-vrata-768x350.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/negativne-kljucne-besede-v-google-ads-\u2013-primer-seznama-izkljucenih-iskalnih-izrazov-za-vhodna-vrata-18x8.webp 18w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd17f45 e-flex e-con-boxed e-con e-parent\" data-id=\"bd17f45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f01052 e-con-full e-flex e-con e-child\" data-id=\"5f01052\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f765d5c elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"f765d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Quality Score zni\u017euje va\u0161 CPC (dolgoro\u010dno)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b88076 e-con-full e-flex e-con e-child\" data-id=\"9b88076\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29e4670 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"29e4670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ogla\u0161evalci z Quality Score 8 ali ve\u010d pla\u010dajo v povpre\u010dju 37 % manj za klike kot tisti s Quality Score 4 ali manj, pri enaki poziciji oglasa. Vsak euro, ki ga vlo\u017eite v bolj\u0161o pristajalno stran, se vam vrne v ni\u017eji ceni klikova.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92b4813 e-flex e-con-boxed e-con e-parent\" data-id=\"92b4813\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d455799 e-con-full e-flex e-con e-child\" data-id=\"d455799\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-ecd7189 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"ecd7189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Sledenje konverzij je pogoj, ne opcija<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-414aa3f e-con-full e-flex e-con e-child\" data-id=\"414aa3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baaf8d3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"baaf8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Ads brez sledenja konverzij je kot vo\u017enja z zavezanimi o\u010dmi. Ogla\u0161evalci, ki nimajo nastavljenega sledenja, ne vedo, kateri oglasi prina\u0161ajo stranke in kateri samo porabljajo prora\u010dun. Videli smo podjetja, ki so leta po\u0161iljala denar na klju\u010dne besede z ni\u010dno konverzijo, ker tega niso vedela.<\/p><p><br \/><strong>Pred vsako kampanjo:<\/strong> Google Ads pixel, Google Analytics 4, sledenje klicom in zahvalni strani.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f78a01 e-flex e-con-boxed e-con e-parent\" data-id=\"8f78a01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-201585e e-con-full e-flex e-con e-child\" data-id=\"201585e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-b625f23 elementor-widget elementor-widget-heading\" data-id=\"b625f23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">IZKU\u0160NJE IZ PRAKSE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-51cabf8 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"51cabf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaj smo se nau\u010dili pri kampanjah za KRONOTERM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37ad813 e-con-full e-flex e-con e-child\" data-id=\"37ad813\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66fcb4f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"66fcb4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Za\u010deli smo z <strong>analizo vseh iskanih keywordov<\/strong> v povezavi z ogrevanjem in s toplotnimi \u010drpalkami, ki so iskani okrog 20.000-krat na mese\u010dni ravni. Vse iskalne izraze smo analizirali in jih segmentirali glede na namen kupca ob iskanju. Da tisti, ki <u>i\u0161\u010de <\/u>\u201cnakup toplotne \u010drpalke\u201d ne prejme enake vsebine kot \u201ckatera toplotna \u010drpalka je najbolj\u0161a\u201d, saj i\u0161\u010deta razli\u010dno vsebino.<\/p><p><strong>Iskalne oglase<\/strong> smo postavili kot primarni kanal za lovljenje povpra\u0161evanj. Logika je preprosta: nekdo, ki vtipka &#8220;toplotna \u010drpalka za hi\u0161o cena,&#8221; je \u017ee v fazi odlo\u010danja. Iskalna namera je definirana. Va\u0161a naloga je samo, da ste vidni v pravem trenutku.<\/p><p><strong>Conversion rate<\/strong> iskalnih kampanj je bistveno vi\u0161ji od kateregakoli drugega formata, ker se oglas pojavi to\u010dno takrat, ko je kupec pripravljen na naslednji korak.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eef8f68 e-con-full e-flex e-con e-child\" data-id=\"eef8f68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e44bdeb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e44bdeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kaj smo dosegli?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b76f2c7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b76f2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><path d=\"M20 10C20 4.47715 15.5228 0 10 0C4.47715 0 0 4.47715 0 10C0 15.5228 4.47715 20 10 20C15.5228 20 20 15.5228 20 10Z\" fill=\"#3884FF\"><\/path><path d=\"M13.6464 6.64645C13.8417 6.45118 14.1582 6.45118 14.3535 6.64645C14.5487 6.84171 14.5487 7.15822 14.3535 7.35348L8.85348 12.8535C8.65822 13.0487 8.34171 13.0487 8.14645 12.8535L5.64645 10.3535C5.45118 10.1582 5.45118 9.84171 5.64645 9.64645C5.84171 9.45118 6.15822 9.45118 6.35348 9.64645L8.49996 11.7929L13.6464 6.64645Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Iskalne kampanje so postale primarni vir kvalificiranih povpra\u0161evanj<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><path d=\"M20 10C20 4.47715 15.5228 0 10 0C4.47715 0 0 4.47715 0 10C0 15.5228 4.47715 20 10 20C15.5228 20 20 15.5228 20 10Z\" fill=\"#3884FF\"><\/path><path d=\"M13.6464 6.64645C13.8417 6.45118 14.1582 6.45118 14.3535 6.64645C14.5487 6.84171 14.5487 7.15822 14.3535 7.35348L8.85348 12.8535C8.65822 13.0487 8.34171 13.0487 8.14645 12.8535L5.64645 10.3535C5.45118 10.1582 5.45118 9.84171 5.64645 9.64645C5.84171 9.45118 6.15822 9.45118 6.35348 9.64645L8.49996 11.7929L13.6464 6.64645Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Stro\u0161ek na pridobljeno povpra\u0161evanje se je zni\u017eal za 60 % v primerjavi z za\u010detno nastavitvijo<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><path d=\"M20 10C20 4.47715 15.5228 0 10 0C4.47715 0 0 4.47715 0 10C0 15.5228 4.47715 20 10 20C15.5228 20 20 15.5228 20 10Z\" fill=\"#3884FF\"><\/path><path d=\"M13.6464 6.64645C13.8417 6.45118 14.1582 6.45118 14.3535 6.64645C14.5487 6.84171 14.5487 7.15822 14.3535 7.35348L8.85348 12.8535C8.65822 13.0487 8.34171 13.0487 8.14645 12.8535L5.64645 10.3535C5.45118 10.1582 5.45118 9.84171 5.64645 9.64645C5.84171 9.45118 6.15822 9.45118 6.35348 9.64645L8.49996 11.7929L13.6464 6.64645Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Stopnja konverzije iskalnih oglasov je bila 3,2x vi\u0161ja od Display kampanj, ki so tekle vzporedno<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42a26f5 e-con-full e-flex e-con e-child\" data-id=\"42a26f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45fa3db elementor-widget elementor-widget-image\" data-id=\"45fa3db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"602\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-kampanja-kronoterm-\u2013-primeri-iskalnih-oglasov-in-youtube-video-oglasov-za-toplotne-crpalke.webp?wsr\" class=\"attachment-full size-full wp-image-1016998\" alt=\"Google Ads kampanja KRONOTERM \u2013 primeri iskalnih oglasov in YouTube video oglasov za toplotne \u010drpalke\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-kampanja-kronoterm-\u2013-primeri-iskalnih-oglasov-in-youtube-video-oglasov-za-toplotne-crpalke.webp 1320w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-kampanja-kronoterm-\u2013-primeri-iskalnih-oglasov-in-youtube-video-oglasov-za-toplotne-crpalke-300x137.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-kampanja-kronoterm-\u2013-primeri-iskalnih-oglasov-in-youtube-video-oglasov-za-toplotne-crpalke-1024x467.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-kampanja-kronoterm-\u2013-primeri-iskalnih-oglasov-in-youtube-video-oglasov-za-toplotne-crpalke-768x350.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-kampanja-kronoterm-\u2013-primeri-iskalnih-oglasov-in-youtube-video-oglasov-za-toplotne-crpalke-18x8.webp 18w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-dfa1874 elementor-widget elementor-widget-button\" data-id=\"dfa1874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/notic.net\/projekti\/kronoterm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Celotna \u0161tudija primera<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f1c5e0 e-flex e-con-boxed e-con e-parent\" data-id=\"5f1c5e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43707b8 e-con-full e-flex e-con e-child\" data-id=\"43707b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-41f725b elementor-widget elementor-widget-heading\" data-id=\"41f725b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">STRO\u0160KI GOOGLE OGLA\u0160EVANJA<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-ef25fe1 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"ef25fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koliko vas Google ogla\u0161evanje dejansko stane?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ddb51a e-con-full e-flex e-con e-child\" data-id=\"5ddb51a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba0dda9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ba0dda9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Odkrit odgovor je odvisno od panoge, konkurence in kakovosti va\u0161ih oglasov.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c4c84e e-con-full e-flex e-con e-child\" data-id=\"4c4c84e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9429368 e-con-full e-flex e-con e-child\" data-id=\"9429368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-79d8887 e-con-full e-flex e-con e-child\" data-id=\"79d8887\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b8e9ea e-con-full e-flex e-con e-child\" data-id=\"3b8e9ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6ef82f5 e-con-full e-flex e-con e-child\" data-id=\"6ef82f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-18bdc1b elementor-widget elementor-widget-heading\" data-id=\"18bdc1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Panoga<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ce6e51 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5ce6e51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f246c31 elementor-widget elementor-widget-heading\" data-id=\"f246c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">CPC (povpre\u010dno)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ec2461 e-con-full e-flex e-con e-child\" data-id=\"8ec2461\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f914615 elementor-widget elementor-widget-heading\" data-id=\"f914615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">CVR (povpre\u010dno)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fb7e3b e-con-full e-flex e-con e-child\" data-id=\"9fb7e3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e50cd18 elementor-widget elementor-widget-heading\" data-id=\"e50cd18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">CPA (povpre\u010dno)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13c643d e-con-full e-flex e-con e-child\" data-id=\"13c643d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cfb54f3 e-con-full e-flex e-con e-child\" data-id=\"cfb54f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1082a29 elementor-widget elementor-widget-heading\" data-id=\"1082a29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Pravne storitve<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ef42de e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"2ef42de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-31e9dd9 elementor-widget elementor-widget-heading\" data-id=\"31e9dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">6 \u20ac - 15 \u20ac<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e994ab6 e-con-full e-flex e-con e-child\" data-id=\"e994ab6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-cb11703 elementor-widget elementor-widget-heading\" data-id=\"cb11703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">2,5 %<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2b8d9e e-con-full e-flex e-con e-child\" data-id=\"d2b8d9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e2eb2 elementor-widget elementor-widget-text-editor\" data-id=\"10e2eb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>240 \u20ac &#8211; 600 \u20ac<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5708864 e-con-full e-flex e-con e-child\" data-id=\"5708864\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-13dd73e e-con-full e-flex e-con e-child\" data-id=\"13dd73e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-eb66409 elementor-widget elementor-widget-heading\" data-id=\"eb66409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Zavarovalni\u0161tvo<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54239cf e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"54239cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-97fe9e6 elementor-widget elementor-widget-heading\" data-id=\"97fe9e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">5 \u20ac - 12 \u20ac<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df46d54 e-con-full e-flex e-con e-child\" data-id=\"df46d54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5e199e4 elementor-widget elementor-widget-heading\" data-id=\"5e199e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">2,8 %<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-061894e e-con-full e-flex e-con e-child\" data-id=\"061894e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cac48f elementor-widget elementor-widget-text-editor\" data-id=\"1cac48f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>180 \u20ac &#8211; 430 \u20ac<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfa7957 e-con-full e-flex e-con e-child\" data-id=\"dfa7957\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d5e93c e-con-full e-flex e-con e-child\" data-id=\"9d5e93c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-51465d5 elementor-widget elementor-widget-heading\" data-id=\"51465d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Gradbeni\u0161tvo in obrt<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89a8b46 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"89a8b46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9f53f8e elementor-widget elementor-widget-heading\" data-id=\"9f53f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">1,5 \u20ac - 4 \u20ac<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-291c875 e-con-full e-flex e-con e-child\" data-id=\"291c875\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-42e1438 elementor-widget elementor-widget-heading\" data-id=\"42e1438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">3,5 %<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e40f80 e-con-full e-flex e-con e-child\" data-id=\"1e40f80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-351b0ed elementor-widget elementor-widget-text-editor\" data-id=\"351b0ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>43 \u20ac &#8211; 115 \u20ac<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ebf79f e-con-full e-flex e-con e-child\" data-id=\"5ebf79f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6c20fc1 e-con-full e-flex e-con e-child\" data-id=\"6c20fc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-b7551eb elementor-widget elementor-widget-heading\" data-id=\"b7551eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Lokalne storitve<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6335dfa e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6335dfa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-62a8958 elementor-widget elementor-widget-heading\" data-id=\"62a8958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">0,8 \u20ac - 3 \u20ac<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44f2807 e-con-full e-flex e-con e-child\" data-id=\"44f2807\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-ddade1e elementor-widget elementor-widget-heading\" data-id=\"ddade1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">5,0 %<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d88c117 e-con-full e-flex e-con e-child\" data-id=\"d88c117\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea3e3f elementor-widget elementor-widget-text-editor\" data-id=\"0ea3e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>16 \u20ac &#8211; 60 \u20ac<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3ac498 e-con-full e-flex e-con e-child\" data-id=\"d3ac498\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bbb5981 e-con-full e-flex e-con e-child\" data-id=\"bbb5981\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-b71c349 elementor-widget elementor-widget-heading\" data-id=\"b71c349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Zdravje in lepota<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fa2046 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"2fa2046\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9e321e4 elementor-widget elementor-widget-heading\" data-id=\"9e321e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">1 \u20ac - 3 \u20ac<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0419d6e e-con-full e-flex e-con e-child\" data-id=\"0419d6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-fd40a6e elementor-widget elementor-widget-heading\" data-id=\"fd40a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">3,8<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88a9051 e-con-full e-flex e-con e-child\" data-id=\"88a9051\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e653cb6 elementor-widget elementor-widget-text-editor\" data-id=\"e653cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>26 \u20ac &#8211; 92 \u20ac<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b6d1d0 e-con-full e-flex e-con e-child\" data-id=\"1b6d1d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157d887 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"157d887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CPC \u2014 povpre\u010dna cena na klik. Koliko pla\u010da\u0161 vsaki\u010d, ko nekdo klikne na tvoj oglas.<br \/>CVR \u2014 povpre\u010dna stopnja konverzije. Odstotek ljudi, ki so po kliku naredili izpolnili obrazec, kupili, itd.<br \/>CPA \u2014 povpre\u010dna cena na pridobitev. Koliko te stane ena konverzija (en lead, ena prodaja, itd.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f96ab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"17f96ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visok CPC ni nujno slab. Odvetnik z CPC 12 \u20ac in CPA 400 \u20ac, ki pridobi stranko vredno 3.000 \u20ac, ima ROAS 7,5, kar na prvi pogled deluje izjemno drago, ampak je vsekakor smiselna investicija.<\/p><p><strong>Pravo merilo je vedno CPA, ne CPC.<\/strong><\/p><p>Za testno fazo Google ogla\u0161evanja priporo\u010damo minimalno 25 do 30 \u20ac na dan (750 do 900 \u20ac mese\u010dno). Z manj od tega algoritem nima dovolj podatkov za optimizacijo. Za resno kampanjo v konkuren\u010dni panogi je realen za\u010detni mese\u010dni vlo\u017eek z razli\u010dnimi vrstami kampanj nekje od 1.500 \u20ac dalje. Seveda pa je odvisno od \u0161tevila aktivnih trgov, aktivnosti konkurence, zahtevnosti panoge in podobno.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60e0704 e-flex e-con-boxed e-con e-parent\" data-id=\"60e0704\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5035107 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"5035107\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;6588&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-6588\">.elementor-6588 .elementor-element.elementor-element-6a3d5d0{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:space-between;--align-items:center;--overflow:hidden;--border-radius:32px 32px 32px 32px;--padding-top:65px;--padding-bottom:65px;--padding-left:9.6354%;--padding-right:8.3333%;}.elementor-6588 .elementor-element.elementor-element-6a3d5d0:not(.elementor-motion-effects-element-type-background), .elementor-6588 .elementor-element.elementor-element-6a3d5d0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-14f3e05 );}.elementor-6588 .elementor-element.elementor-element-f13e2f6{--display:flex;--gap:31px 31px;--row-gap:31px;--column-gap:31px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-6588 .elementor-element.elementor-element-cb41798 .elementor-icon-list-icon{width:14px;}.elementor-6588 .elementor-element.elementor-element-cb41798 .elementor-icon-list-icon i{font-size:14px;}.elementor-6588 .elementor-element.elementor-element-cb41798 .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-6588 .elementor-element.elementor-element-cb41798 .elementor-icon-list-text, .elementor-6588 .elementor-element.elementor-element-cb41798 .elementor-icon-list-text a{color:#00000080;}.elementor-6588 .elementor-element.elementor-element-cb41798 .elementor-icon-list-item{font-family:\"Neue Montreal\", Sans-serif;font-size:15px;font-weight:400;line-height:1.2em;letter-spacing:-0.01em;}.elementor-6588 .elementor-element.elementor-element-cb41798 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-6588 .elementor-element.elementor-element-107909b .elementor-heading-title{font-family:\"Neue Montreal\", Sans-serif;font-size:36px;font-weight:500;line-height:1.4em;letter-spacing:-0.02em;-webkit-text-stroke-width:0px;stroke-width:0px;-webkit-text-stroke-color:#000;stroke:#000;}.elementor-6588 .elementor-element.elementor-element-6fab621 .elementor-widget-container{font-family:\"Neue Montreal\", Sans-serif;font-size:20px;font-weight:400;line-height:1.6em;}.elementor-6588 .elementor-element.elementor-element-5c45fb7 .elementor-button{font-family:\"Neue Montreal\", Sans-serif;font-size:18px;font-weight:500;line-height:130%;letter-spacing:-0.01em;padding:0px 0px 0px 0px;}.elementor-6588 .elementor-element.elementor-element-408f886{--display:flex;--overflow:hidden;--border-radius:19px 19px 19px 19px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-6588 .elementor-element.elementor-element-67f8c09{text-align:start;}@media(max-width:1366px) and (min-width:768px){.elementor-6588 .elementor-element.elementor-element-f13e2f6{--width:50%;}}@media(max-width:1366px){.elementor-6588 .elementor-element.elementor-element-6a3d5d0{--justify-content:space-between;--padding-top:50px;--padding-bottom:50px;--padding-left:50px;--padding-right:50px;}.elementor-6588 .elementor-element.elementor-element-f13e2f6{--gap:24px 24px;--row-gap:24px;--column-gap:24px;}.elementor-6588 .elementor-element.elementor-element-107909b .elementor-heading-title{font-size:28px;}.elementor-6588 .elementor-element.elementor-element-6fab621 .elementor-widget-container{font-size:16px;}}@media(max-width:1024px){.elementor-6588 .elementor-element.elementor-element-6a3d5d0{--justify-content:space-between;--border-radius:15px 15px 15px 15px;--padding-top:24px;--padding-bottom:24px;--padding-left:24px;--padding-right:24px;}.elementor-6588 .elementor-element.elementor-element-f13e2f6{--gap:16px 16px;--row-gap:16px;--column-gap:16px;}.elementor-6588 .elementor-element.elementor-element-cb41798 .elementor-icon-list-item{font-size:12px;}.elementor-6588 .elementor-element.elementor-element-107909b .elementor-heading-title{font-size:28px;}.elementor-6588 .elementor-element.elementor-element-6fab621 .elementor-widget-container{font-size:14px;}.elementor-6588 .elementor-element.elementor-element-5c45fb7 .elementor-button{font-size:12px;}.elementor-6588 .elementor-element.elementor-element-408f886{--border-radius:7px 7px 7px 7px;}}@media(max-width:767px){.elementor-6588 .elementor-element.elementor-element-6a3d5d0{--flex-direction:column-reverse;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-6588 .elementor-element.elementor-element-107909b .elementor-heading-title{font-size:28px;}}@media(min-width:768px){.elementor-6588 .elementor-element.elementor-element-f13e2f6{--width:38%;}.elementor-6588 .elementor-element.elementor-element-408f886{--width:43%;}}@media(max-width:1024px) and (min-width:768px){.elementor-6588 .elementor-element.elementor-element-6a3d5d0{--width:100%;}}\/* Start custom CSS for post-info, class: .elementor-element-cb41798 *\/.elementor-6588 .elementor-element.elementor-element-cb41798 a{\n    text-decoration: none;\n    text-transform:  uppercase;\n}\/* End custom CSS *\/\n\/* Start custom CSS for heading, class: .elementor-element-107909b *\/.elementor-6588 .elementor-element.elementor-element-107909b{\n    text-decoration: none\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6588\" class=\"elementor elementor-6588 e-loop-item e-loop-item-1017029 post-1017029 post type-post status-publish format-standard has-post-thumbnail hentry category-spletno-oglasevanje tag-digitalna-strategija tag-google-oglasevanje\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-6a3d5d0 e-con-full e-flex e-con e-parent\" data-id=\"6a3d5d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f13e2f6 e-con-full e-flex e-con e-child\" data-id=\"f13e2f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb41798 elementor-widget elementor-widget-post-info\" data-id=\"cb41798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6385427 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/de\/blog\/category\/spletno-oglasevanje\/\" class=\"elementor-post-info__terms-list-item\">Spletno ogla\u0161evanje<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-107909b elementor-widget elementor-widget-heading\" data-id=\"107909b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/notic.net\/de\/blog\/google-oglasevanje-kako-deluje-v-2026-in-kako-se-ga-lotiti\/\">Google Ads: Kako deluje v 2026 in kako se ga lotiti?<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fab621 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"6fab621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGoogle ogla\u0161evanje je sistem pla\u010danih oglasov, kjer pla\u010date samo za klik. Razlo\u017eimo, kako deluje, koliko stane in zakaj ve\u010dina kampanj ne prinese rezultatov.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5c45fb7 elementor-widget elementor-widget-button\" data-id=\"5c45fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/notic.net\/de\/blog\/google-oglasevanje-kako-deluje-v-2026-in-kako-se-ga-lotiti\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-408f886 e-con-full e-flex e-con e-child\" data-id=\"408f886\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67f8c09 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"67f8c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/notic.net\/de\/blog\/google-oglasevanje-kako-deluje-v-2026-in-kako-se-ga-lotiti\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"602\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje.png?wsr\" class=\"attachment-full size-full wp-image-1016979\" alt=\"Vrste Google oglasov \u2013 Search, Display, YouTube, Gmail, Discover in Maps kampanje\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje.png 1320w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje-300x137.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje-1024x467.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje-768x350.png 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje-18x8.png 18w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eee297 e-flex e-con-boxed e-con e-parent\" data-id=\"9eee297\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a35ef2d e-con-full e-flex e-con e-child\" data-id=\"a35ef2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2c6671a elementor-widget elementor-widget-heading\" data-id=\"2c6671a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">RAZLIKE MED PLATFORMAMI<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f98bce6 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"f98bce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google ali Facebook ogla\u0161evanje?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e3d5a6 e-con-full e-flex e-con e-child\" data-id=\"9e3d5a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecbc2af elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ecbc2af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ve\u010dina ogla\u0161evalcev primerja CPC (ceno na klik). To je napaka. Facebook (Meta) ima povpre\u010dno ni\u017eji CPC(0,97 \u20ac proti 2,69 \u20ac za Google ogla\u0161evanje), ampak ima Google vi\u0161ji conversion rate (4,4 % proti 1,85 %).<br \/><br \/>Ko izra\u010dunate CPA (ceno na konverzijo), je razlika pogosto precej manj\u0161a, kot izgleda na prvi pogled.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb6b38d e-con-full e-flex e-con e-child\" data-id=\"fb6b38d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-203e2bd e-con-full e-flex e-con e-child\" data-id=\"203e2bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd3c6e9 e-con-full e-flex e-con e-child\" data-id=\"dd3c6e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d5256df e-con-full e-flex e-con e-child\" data-id=\"d5256df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3ff99e2 e-con-full e-flex e-con e-child\" data-id=\"3ff99e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-87f29bc elementor-widget elementor-widget-heading\" data-id=\"87f29bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Kriterij<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-098ba07 e-con-full e-flex e-con e-child\" data-id=\"098ba07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f07e40d elementor-widget elementor-widget-heading\" data-id=\"f07e40d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Google Ads<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65bd6b0 e-con-full e-flex e-con e-child\" data-id=\"65bd6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0ede2b3 elementor-widget elementor-widget-heading\" data-id=\"0ede2b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Facebook \/ Meta Ads<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7420667 e-con-full e-flex e-con e-child\" data-id=\"7420667\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-221902f e-con-full e-flex e-con e-child\" data-id=\"221902f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-be19846 elementor-widget elementor-widget-heading\" data-id=\"be19846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Osnova ciljanja<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5bf0c7 e-con-full e-flex e-con e-child\" data-id=\"e5bf0c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-d7251d1 elementor-widget elementor-widget-heading\" data-id=\"d7251d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Iskalna namera, klju\u010dne besede<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef6a5c0 e-con-full e-flex e-con e-child\" data-id=\"ef6a5c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-66b13fa elementor-widget elementor-widget-heading\" data-id=\"66b13fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Interesi, demografija, vedenje<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a28e7d6 e-con-full e-flex e-con e-child\" data-id=\"a28e7d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e8bf94d e-con-full e-flex e-con e-child\" data-id=\"e8bf94d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9ed75b5 elementor-widget elementor-widget-heading\" data-id=\"9ed75b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Faza kupca<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b814fd e-con-full e-flex e-con e-child\" data-id=\"8b814fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-91bc18d elementor-widget elementor-widget-heading\" data-id=\"91bc18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Sredina in dno lijaka<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fbfd83 e-con-full e-flex e-con e-child\" data-id=\"0fbfd83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5b75404 elementor-widget elementor-widget-heading\" data-id=\"5b75404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vse faze lijaka<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-416bf76 e-con-full e-flex e-con e-child\" data-id=\"416bf76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e3886f7 e-con-full e-flex e-con e-child\" data-id=\"e3886f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0c21389 elementor-widget elementor-widget-heading\" data-id=\"0c21389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Povpre\u010den CPC<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b38476 e-con-full e-flex e-con e-child\" data-id=\"6b38476\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-89b5ee3 elementor-widget elementor-widget-heading\" data-id=\"89b5ee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">2,69 \u20ac*<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2c6103 e-con-full e-flex e-con e-child\" data-id=\"f2c6103\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0ab47eb elementor-widget elementor-widget-heading\" data-id=\"0ab47eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">0,97 \u20ac*<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bbc369 e-con-full e-flex e-con e-child\" data-id=\"8bbc369\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3a8b1e2 e-con-full e-flex e-con e-child\" data-id=\"3a8b1e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-08d8933 elementor-widget elementor-widget-heading\" data-id=\"08d8933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Povpre\u010den CVR<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-394702d e-con-full e-flex e-con e-child\" data-id=\"394702d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-7b66d15 elementor-widget elementor-widget-heading\" data-id=\"7b66d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">4,40 %<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9a3087 e-con-full e-flex e-con e-child\" data-id=\"f9a3087\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-d8f5d72 elementor-widget elementor-widget-heading\" data-id=\"d8f5d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">1,85 %<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f818bfd e-con-full e-flex e-con e-child\" data-id=\"f818bfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-50ddff7 e-con-full e-flex e-con e-child\" data-id=\"50ddff7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-913aee5 elementor-widget elementor-widget-heading\" data-id=\"913aee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Minimalni prora\u010dun<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1329449 e-con-full e-flex e-con e-child\" data-id=\"1329449\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6e588be elementor-widget elementor-widget-heading\" data-id=\"6e588be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u20ac10-20\/dan za test<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdcee8c e-con-full e-flex e-con e-child\" data-id=\"fdcee8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-da78757 elementor-widget elementor-widget-heading\" data-id=\"da78757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u20ac5-10\/dan za test<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c06ff1 e-con-full e-flex e-con e-child\" data-id=\"1c06ff1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6ecebed e-con-full e-flex e-con e-child\" data-id=\"6ecebed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-22295a9 elementor-widget elementor-widget-heading\" data-id=\"22295a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Hitrost rezultatov<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-975b7fc e-con-full e-flex e-con e-child\" data-id=\"975b7fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-70b97e0 elementor-widget elementor-widget-heading\" data-id=\"70b97e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">1-2 tedna<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b35bc04 e-con-full e-flex e-con e-child\" data-id=\"b35bc04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-c42614f elementor-widget elementor-widget-heading\" data-id=\"c42614f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">3-4 tedne<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62ea9f3 e-con-full e-flex e-con e-child\" data-id=\"62ea9f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-111eb1a e-con-full e-flex e-con e-child\" data-id=\"111eb1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-092092b elementor-widget elementor-widget-heading\" data-id=\"092092b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vizualna kreativa<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36e42e7 e-con-full e-flex e-con e-child\" data-id=\"36e42e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-aa65470 elementor-widget elementor-widget-heading\" data-id=\"aa65470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ni nujna (za iskanje)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7923201 e-con-full e-flex e-con e-child\" data-id=\"7923201\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-8729757 elementor-widget elementor-widget-heading\" data-id=\"8729757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Klju\u010dna za uspeh<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a77335d e-con-full e-flex e-con e-child\" data-id=\"a77335d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef09277 e-con-full e-flex e-con e-child\" data-id=\"ef09277\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-fcd29d9 elementor-widget elementor-widget-heading\" data-id=\"fcd29d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Remarketing<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cb63ae e-con-full e-flex e-con e-child\" data-id=\"9cb63ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-ba8c971 elementor-widget elementor-widget-heading\" data-id=\"ba8c971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Display + YouTube<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b128736 e-con-full e-flex e-con e-child\" data-id=\"b128736\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-42d094b elementor-widget elementor-widget-heading\" data-id=\"42d094b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Feed, Stories, Reels<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e463c23 e-con-full e-flex e-con e-child\" data-id=\"e463c23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c6dec0b e-con-full e-flex e-con e-child\" data-id=\"c6dec0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0e3294c elementor-widget elementor-widget-heading\" data-id=\"0e3294c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Najbolj\u0161e za<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f6b39a e-con-full e-flex e-con e-child\" data-id=\"5f6b39a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1ed9f05 elementor-widget elementor-widget-heading\" data-id=\"1ed9f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Lovljenje obstoje\u010dega povpra\u0161evanja<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8858e7 e-con-full e-flex e-con e-child\" data-id=\"f8858e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-ad15f25 elementor-widget elementor-widget-heading\" data-id=\"ad15f25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Lead gen, e-com in ustvarjanje povpra\u0161evanja<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d9ddd3 e-con-full e-flex e-con e-child\" data-id=\"8d9ddd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab1abad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ab1abad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Google ogla\u0161evanje deluje bolje, ko:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69589f1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"69589f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><path d=\"M20 10C20 4.47715 15.5228 0 10 0C4.47715 0 0 4.47715 0 10C0 15.5228 4.47715 20 10 20C15.5228 20 20 15.5228 20 10Z\" fill=\"#3884FF\"><\/path><path d=\"M13.6464 6.64645C13.8417 6.45118 14.1582 6.45118 14.3535 6.64645C14.5487 6.84171 14.5487 7.15822 14.3535 7.35348L8.85348 12.8535C8.65822 13.0487 8.34171 13.0487 8.14645 12.8535L5.64645 10.3535C5.45118 10.1582 5.45118 9.84171 5.64645 9.64645C5.84171 9.45118 6.15822 9.45118 6.35348 9.64645L8.49996 11.7929L13.6464 6.64645Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Iskalne kampanje so postale primarni vir kvalificiranih povpra\u0161evanj<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><path d=\"M20 10C20 4.47715 15.5228 0 10 0C4.47715 0 0 4.47715 0 10C0 15.5228 4.47715 20 10 20C15.5228 20 20 15.5228 20 10Z\" fill=\"#3884FF\"><\/path><path d=\"M13.6464 6.64645C13.8417 6.45118 14.1582 6.45118 14.3535 6.64645C14.5487 6.84171 14.5487 7.15822 14.3535 7.35348L8.85348 12.8535C8.65822 13.0487 8.34171 13.0487 8.14645 12.8535L5.64645 10.3535C5.45118 10.1582 5.45118 9.84171 5.64645 9.64645C5.84171 9.45118 6.15822 9.45118 6.35348 9.64645L8.49996 11.7929L13.6464 6.64645Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nakupni cikel je kratek<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><path d=\"M20 10C20 4.47715 15.5228 0 10 0C4.47715 0 0 4.47715 0 10C0 15.5228 4.47715 20 10 20C15.5228 20 20 15.5228 20 10Z\" fill=\"#3884FF\"><\/path><path d=\"M13.6464 6.64645C13.8417 6.45118 14.1582 6.45118 14.3535 6.64645C14.5487 6.84171 14.5487 7.15822 14.3535 7.35348L8.85348 12.8535C8.65822 13.0487 8.34171 13.0487 8.14645 12.8535L5.64645 10.3535C5.45118 10.1582 5.45118 9.84171 5.64645 9.64645C5.84171 9.45118 6.15822 9.45118 6.35348 9.64645L8.49996 11.7929L13.6464 6.64645Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Kupec ve, kaj i\u0161\u010de<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ab7e2e e-con-full e-flex e-con e-child\" data-id=\"4ab7e2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f6530 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e6f6530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Facebook ogla\u0161evanje deluje bolje, ko:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1984b4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c1984b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><path d=\"M20 10C20 4.47715 15.5228 0 10 0C4.47715 0 0 4.47715 0 10C0 15.5228 4.47715 20 10 20C15.5228 20 20 15.5228 20 10Z\" fill=\"#3884FF\"><\/path><path d=\"M13.6464 6.64645C13.8417 6.45118 14.1582 6.45118 14.3535 6.64645C14.5487 6.84171 14.5487 7.15822 14.3535 7.35348L8.85348 12.8535C8.65822 13.0487 8.34171 13.0487 8.14645 12.8535L5.64645 10.3535C5.45118 10.1582 5.45118 9.84171 5.64645 9.64645C5.84171 9.45118 6.15822 9.45118 6.35348 9.64645L8.49996 11.7929L13.6464 6.64645Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Storitev je manj poznana ali bolj ni\u0161na<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><path d=\"M20 10C20 4.47715 15.5228 0 10 0C4.47715 0 0 4.47715 0 10C0 15.5228 4.47715 20 10 20C15.5228 20 20 15.5228 20 10Z\" fill=\"#3884FF\"><\/path><path d=\"M13.6464 6.64645C13.8417 6.45118 14.1582 6.45118 14.3535 6.64645C14.5487 6.84171 14.5487 7.15822 14.3535 7.35348L8.85348 12.8535C8.65822 13.0487 8.34171 13.0487 8.14645 12.8535L5.64645 10.3535C5.45118 10.1582 5.45118 9.84171 5.64645 9.64645C5.84171 9.45118 6.15822 9.45118 6.35348 9.64645L8.49996 11.7929L13.6464 6.64645Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Potrebujete velik volumen leadov po ni\u017eji ceni<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><path d=\"M20 10C20 4.47715 15.5228 0 10 0C4.47715 0 0 4.47715 0 10C0 15.5228 4.47715 20 10 20C15.5228 20 20 15.5228 20 10Z\" fill=\"#3884FF\"><\/path><path d=\"M13.6464 6.64645C13.8417 6.45118 14.1582 6.45118 14.3535 6.64645C14.5487 6.84171 14.5487 7.15822 14.3535 7.35348L8.85348 12.8535C8.65822 13.0487 8.34171 13.0487 8.14645 12.8535L5.64645 10.3535C5.45118 10.1582 5.45118 9.84171 5.64645 9.64645C5.84171 9.45118 6.15822 9.45118 6.35348 9.64645L8.49996 11.7929L13.6464 6.64645Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ciljate specifi\u010den demografski profil<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad8eb8d e-flex e-con-boxed e-con e-parent\" data-id=\"ad8eb8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ccfd5ca e-con-full e-flex e-con e-child\" data-id=\"ccfd5ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1de543f elementor-widget elementor-widget-heading\" data-id=\"1de543f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">IZKU\u0160NJE IZ PRAKSE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e19a3f5 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"e19a3f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaj smo se nau\u010dili pri Pirnarju<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db08755 e-con-full e-flex e-con e-child\" data-id=\"db08755\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7083e8f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7083e8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pirnar ponuja visoko kakovostna vhodna vrata. Tu ne gre za impulzni nakup. Ko nekdo gradi ali renovira, razmi\u0161lja o tem mesece preden res kupi.<br \/><br \/>Pred na\u0161im sodelovanjem so Google ogla\u0161evanje \u017ee imeli. Toda kampanje niso bile postavljene na ravni, ki jo tak produkt zahteva.<br \/><br \/><strong>Z istim prora\u010dunom smo dosegli 4x ve\u010d leadov.<\/strong><br \/><br \/>Zgradili smo prodajni lijak, ki kupca spremlja od prvega stika do oddaje povpra\u0161evanja. Google iskalni oglasi so ujeli tiste, ki so aktivno iskali. Facebook in Instagram sta gradila zavedanje pri tistih, ki so gradili ali renovirali, a \u0161e niso za\u010deli iskati.<br \/><br \/>Pod pokrovom je bilo sistemati\u010dno delo, ki ga ve\u010dina kampanj nima. Lo\u010deni seznami negativnih klju\u010dnih besed za vsak EU trg, direktna povezava s sistemom za upravljanje strank Salesforce (angl. CRM) za optimizacijo na kvalificirane leade, izbolj\u0161ane konverzije po priporo\u010dilih Googlove uradne ekipe in display remarketing za vse, ki so vstopili v konfigurator, a ga niso dokon\u010dali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcdbc6c e-con-full e-flex e-con e-child\" data-id=\"bcdbc6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-863ff0c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"863ff0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kaj smo dosegli?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3279ea elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e3279ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><path d=\"M20 10C20 4.47715 15.5228 0 10 0C4.47715 0 0 4.47715 0 10C0 15.5228 4.47715 20 10 20C15.5228 20 20 15.5228 20 10Z\" fill=\"#3884FF\"><\/path><path d=\"M13.6464 6.64645C13.8417 6.45118 14.1582 6.45118 14.3535 6.64645C14.5487 6.84171 14.5487 7.15822 14.3535 7.35348L8.85348 12.8535C8.65822 13.0487 8.34171 13.0487 8.14645 12.8535L5.64645 10.3535C5.45118 10.1582 5.45118 9.84171 5.64645 9.64645C5.84171 9.45118 6.15822 9.45118 6.35348 9.64645L8.49996 11.7929L13.6464 6.64645Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Naro\u010dnik je zasedel prvo mesto po dele\u017eu prikazov.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><path d=\"M20 10C20 4.47715 15.5228 0 10 0C4.47715 0 0 4.47715 0 10C0 15.5228 4.47715 20 10 20C15.5228 20 20 15.5228 20 10Z\" fill=\"#3884FF\"><\/path><path d=\"M13.6464 6.64645C13.8417 6.45118 14.1582 6.45118 14.3535 6.64645C14.5487 6.84171 14.5487 7.15822 14.3535 7.35348L8.85348 12.8535C8.65822 13.0487 8.34171 13.0487 8.14645 12.8535L5.64645 10.3535C5.45118 10.1582 5.45118 9.84171 5.64645 9.64645C5.84171 9.45118 6.15822 9.45118 6.35348 9.64645L8.49996 11.7929L13.6464 6.64645Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CPA smo zni\u017eali za 90 %<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><path d=\"M20 10C20 4.47715 15.5228 0 10 0C4.47715 0 0 4.47715 0 10C0 15.5228 4.47715 20 10 20C15.5228 20 20 15.5228 20 10Z\" fill=\"#3884FF\"><\/path><path d=\"M13.6464 6.64645C13.8417 6.45118 14.1582 6.45118 14.3535 6.64645C14.5487 6.84171 14.5487 7.15822 14.3535 7.35348L8.85348 12.8535C8.65822 13.0487 8.34171 13.0487 8.14645 12.8535L5.64645 10.3535C5.45118 10.1582 5.45118 9.84171 5.64645 9.64645C5.84171 9.45118 6.15822 9.45118 6.35348 9.64645L8.49996 11.7929L13.6464 6.64645Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u0160tevilo oddanih konfiguracij smo pove\u010dali za 370 %<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f83a313 e-con-full e-flex e-con e-child\" data-id=\"f83a313\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c253a9a elementor-widget elementor-widget-image\" data-id=\"c253a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"602\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-rezultati-pirnar-\u2013-delez-prikazov-oglasov-iskalni-oglas-in-youtube-oglas-za-vhodna-vrata.webp?wsr\" class=\"attachment-full size-full wp-image-1017014\" alt=\"Notic Agency digital marketing dashboard with ads and analytics\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-rezultati-pirnar-\u2013-delez-prikazov-oglasov-iskalni-oglas-in-youtube-oglas-za-vhodna-vrata.webp 1320w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-rezultati-pirnar-\u2013-delez-prikazov-oglasov-iskalni-oglas-in-youtube-oglas-za-vhodna-vrata-300x137.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-rezultati-pirnar-\u2013-delez-prikazov-oglasov-iskalni-oglas-in-youtube-oglas-za-vhodna-vrata-1024x467.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-rezultati-pirnar-\u2013-delez-prikazov-oglasov-iskalni-oglas-in-youtube-oglas-za-vhodna-vrata-768x350.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-ads-rezultati-pirnar-\u2013-delez-prikazov-oglasov-iskalni-oglas-in-youtube-oglas-za-vhodna-vrata-18x8.webp 18w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2647968 elementor-widget elementor-widget-button\" data-id=\"2647968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/notic.net\/projekti\/pirnar\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Celotna \u0161tudija primera<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acf2e00 e-flex e-con-boxed e-con e-parent\" data-id=\"acf2e00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f3a717a e-con-full e-flex e-con e-child\" data-id=\"f3a717a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1e0fddd elementor-widget elementor-widget-heading\" data-id=\"1e0fddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">NAPAKE PRI OGLA\u0160EVANJU<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-61d9189 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"61d9189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Najpogostej\u0161e napake pri izbiri kanala<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffe024f e-con-full e-flex e-con e-child\" data-id=\"ffe024f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30d590d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"30d590d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Po letih dela z ogla\u0161evalskimi kampanjami vidimo iste napake znova in znova.<br \/><br \/><strong>1. Izbira kanala po popularnosti, ne po cilju:<\/strong> &#8220;Vsi so na Googlu&#8221; ni strategija. Kanal izberite glede na to, kje je va\u0161 kupec in kaj ho\u010de storiti v tem trenutku.<br \/><br \/><strong>2. Primerjanje CPC namesto CPA<\/strong> Ni\u017eji CPC ne pomeni bolj\u0161e kampanje. Pomeni samo cenej\u0161i klik. Glejte ceno na konverzijo.<br \/><br \/><strong>3. Opustitev kampanje prekmalu:<\/strong> Google Ads algoritem potrebuje \u010das za u\u010denje. Brez vsaj 30 do 50 konverzij v u\u010dnem obdobju ne boste videli resni\u010dnih rezultatov. Kampanje, ki so se zdele &#8220;brezupne&#8221; po dveh tednih, so po \u0161estih tednih postale donosne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e2d97 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"17e2d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;6588&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6588\" class=\"elementor elementor-6588 e-loop-item e-loop-item-1017029 post-1017029 post type-post status-publish format-standard has-post-thumbnail hentry category-spletno-oglasevanje tag-digitalna-strategija tag-google-oglasevanje\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-6a3d5d0 e-con-full e-flex e-con e-parent\" data-id=\"6a3d5d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f13e2f6 e-con-full e-flex e-con e-child\" data-id=\"f13e2f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb41798 elementor-widget elementor-widget-post-info\" data-id=\"cb41798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6385427 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/de\/blog\/category\/spletno-oglasevanje\/\" class=\"elementor-post-info__terms-list-item\">Spletno ogla\u0161evanje<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-107909b elementor-widget elementor-widget-heading\" data-id=\"107909b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/notic.net\/de\/blog\/google-oglasevanje-kako-deluje-v-2026-in-kako-se-ga-lotiti\/\">Google Ads: Kako deluje v 2026 in kako se ga lotiti?<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fab621 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"6fab621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGoogle ogla\u0161evanje je sistem pla\u010danih oglasov, kjer pla\u010date samo za klik. Razlo\u017eimo, kako deluje, koliko stane in zakaj ve\u010dina kampanj ne prinese rezultatov.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5c45fb7 elementor-widget elementor-widget-button\" data-id=\"5c45fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/notic.net\/de\/blog\/google-oglasevanje-kako-deluje-v-2026-in-kako-se-ga-lotiti\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-408f886 e-con-full e-flex e-con e-child\" data-id=\"408f886\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67f8c09 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"67f8c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/notic.net\/de\/blog\/google-oglasevanje-kako-deluje-v-2026-in-kako-se-ga-lotiti\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"602\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje.png?wsr\" class=\"attachment-full size-full wp-image-1016979\" alt=\"Vrste Google oglasov \u2013 Search, Display, YouTube, Gmail, Discover in Maps kampanje\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje.png 1320w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje-300x137.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje-1024x467.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje-768x350.png 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/vrste-google-oglasov-\u2013-search-display-youtube-gmail-discover-in-maps-kampanje-18x8.png 18w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fd054c e-con-full e-flex e-con e-child\" data-id=\"1fd054c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-868be12 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"868be12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>4. Ista kreativa na vseh formatih:<\/strong> Oglas, ki deluje na Googlu, ne deluje na Instagramu. Vsak kanal zahteva prilagojeno sporo\u010dilo in format.<br \/><br \/><strong>5. Brez remarketinga:<\/strong> Remarketing je ena najbolj\u0161ih nalo\u017eb v digitalnem ogla\u0161evanju. Povpre\u010dni B2C kupec potrebuje 7 do 13 leadov z blagovno znamko, preden kupi. Brez remarketinga izgubite vse, ki so bili blizu odlo\u010ditve, a se niso odlo\u010dili ob prvem kliku.<br \/><br \/><strong>6. Brez negativnih klju\u010dnih besed:<\/strong> Brez tega pla\u010dujete za poizvedbe, ki nimajo ni\u010d skupnega z va\u0161o storitvijo. To je eden najpogostej\u0161ih razlogov za visok CPA v prvih mesecih.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ac0c87 e-flex e-con-boxed e-con e-parent\" data-id=\"1ac0c87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d0425c0 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"d0425c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7b586b e-con-full e-flex e-con e-child\" data-id=\"b7b586b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-32317a6 e-con-full e-flex e-con e-child\" data-id=\"32317a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f54566f elementor-widget elementor-widget-heading\" data-id=\"f54566f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sodelujte z nami\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a17ee4 e-con-full e-flex e-con e-child\" data-id=\"8a17ee4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-96e84c1 elementor-widget-widescreen__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"96e84c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digitalna strategija, ki vam kon\u010dno pomaga dose\u010di cilje.\u200b\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-763fa11 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"763fa11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identificiramo te\u017eave, poi\u0161\u010demo prilo\u017enosti za izbolj\u0161ave in jih izvedemo po preverjenih metodah. Ni naklju\u010dje, da 95 % na\u0161ih strank ostaja z nami.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3478815 elementor-align-left btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"3478815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stopite v stik<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45e7dea e-flex e-con-boxed e-con e-parent\" data-id=\"45e7dea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6eb34bd e-con-full e-flex e-con e-child\" data-id=\"6eb34bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9577836 elementor-widget elementor-widget-heading\" data-id=\"9577836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">NASTAVITEV KAMPANJE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-4b663d4 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"4b663d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kako nastaviti kampanje za Google Ads?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58a27d6 e-con-full e-flex e-con e-child\" data-id=\"58a27d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a496c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e3a496c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nastavitev Google Ads kampanje ima \u0161est korakov, v kolikor \u0161e nimate ra\u010duna za Google ogla\u0161evanje. Vsak korak vpliva na uspe\u0161nost vseh naslednjih.<br \/><br \/><strong>1. Ustvarite ra\u010dun:<\/strong> Na spletni strani Google Ads ustvarite ra\u010dun, tako da vnesete ime podjetja, URL spletne strani, nastavite \u010dasovni pas in valuto (EUR, lokalni \u010dasovni pas).<br \/><br \/><strong>2. Po odprtju ra\u010duna nastavite ustrezen tracking:<\/strong> Pred prvimi kampanjami mora biti sledenje konverzij pravilno nastavljeno. Google Ads povezan z GA4, sledenje nakupa ali oddaje povpra\u0161evanje. Brez tega Google nima dovolj podatkov o konverzijah in ne bo znal optimizirati kampanj.\u2028<br \/><strong>3. Dolo\u010dite cilj kampanje<\/strong><br \/>&#8211; Prodaja (Sales) za e-commerce<br \/>&#8211; Povpra\u0161evanja (Leads) za storitvena podjetja<br \/>&#8211; Promet (Website Traffic) za fvig prometa in prepoznavnosti<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-923b9cd e-con-full e-flex e-con e-child\" data-id=\"923b9cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7008225 elementor-widget elementor-widget-image\" data-id=\"7008225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"602\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/nastavitev-google-ads-kampanje-\u2013-izbira-cilja-prodaja-povprasevanja-promet-v-upravljalniku-oglasov.webp?wsr\" class=\"attachment-full size-full wp-image-1017020\" alt=\"Google Ads campaign objective selection screen with seven options\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/nastavitev-google-ads-kampanje-\u2013-izbira-cilja-prodaja-povprasevanja-promet-v-upravljalniku-oglasov.webp 1320w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/nastavitev-google-ads-kampanje-\u2013-izbira-cilja-prodaja-povprasevanja-promet-v-upravljalniku-oglasov-300x137.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/nastavitev-google-ads-kampanje-\u2013-izbira-cilja-prodaja-povprasevanja-promet-v-upravljalniku-oglasov-1024x467.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/nastavitev-google-ads-kampanje-\u2013-izbira-cilja-prodaja-povprasevanja-promet-v-upravljalniku-oglasov-768x350.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/nastavitev-google-ads-kampanje-\u2013-izbira-cilja-prodaja-povprasevanja-promet-v-upravljalniku-oglasov-18x8.webp 18w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c9ba0b e-con-full e-flex e-con e-child\" data-id=\"6c9ba0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd9c4a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6dd9c4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>4. Naredite analizo klju\u010dnih besed:<\/strong> Google Keyword Planner je brezpla\u010den. Poi\u0161\u010dite 20 do 30 relevantnih izrazov. Sestavite seznam negativnih klju\u010dnih besed vzporedno z iskanjem pozitivnih.<br \/><br \/><strong>5. Nastavite geografsko ciljanje in prora\u010dun:<\/strong> Ciljajte samo na obmo\u010dja, kjer dejansko poslujete. Za za\u010detek uporabimo Bidding strategijo Manual CPC, kjer okvirno nastavimo prera\u010dunan stro\u0161ek na klik. Preidemo na Maximize Conversions, ko imamo vsaj 30 konverzij v 30 dneh. <br \/><br \/><strong>6. Ustvarite tesno strukturirane ogla\u0161evalske skupine<\/strong>: Ena ogla\u0161evalska skupina = ena tematska skupina klju\u010dnih besed. Ne me\u0161ajte &#8220;prenova kopalnice&#8221; in &#8220;prenova kuhinje&#8221; v isti ad group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c8c3ac e-con-full e-flex e-con e-child\" data-id=\"2c8c3ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbca4f9 elementor-widget elementor-widget-image\" data-id=\"dbca4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"602\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-keyword-planner-\u2013-analiza-kljucnih-besed-za-oglasevanje-na-googlu-s-prikazom-iskalnih-volumnov.webp?wsr\" class=\"attachment-full size-full wp-image-1017018\" alt=\"Google Keyword Planner \u2013 analiza klju\u010dnih besed za ogla\u0161evanje na Googlu s prikazom iskalnih volumnov\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-keyword-planner-\u2013-analiza-kljucnih-besed-za-oglasevanje-na-googlu-s-prikazom-iskalnih-volumnov.webp 1320w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-keyword-planner-\u2013-analiza-kljucnih-besed-za-oglasevanje-na-googlu-s-prikazom-iskalnih-volumnov-300x137.webp 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-keyword-planner-\u2013-analiza-kljucnih-besed-za-oglasevanje-na-googlu-s-prikazom-iskalnih-volumnov-1024x467.webp 1024w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-keyword-planner-\u2013-analiza-kljucnih-besed-za-oglasevanje-na-googlu-s-prikazom-iskalnih-volumnov-768x350.webp 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/05\/google-keyword-planner-\u2013-analiza-kljucnih-besed-za-oglasevanje-na-googlu-s-prikazom-iskalnih-volumnov-18x8.webp 18w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-003cf92 e-flex e-con-boxed e-con e-parent\" data-id=\"003cf92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57219b8 e-con-full e-flex e-con e-child\" data-id=\"57219b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2ec4c46 elementor-widget elementor-widget-heading\" data-id=\"2ec4c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">ZAKLJU\u010cEK<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-a0b887b elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"a0b887b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Je Google Ads primeren za va\u0161e podjetje?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-932a3a4 e-con-full e-flex e-con e-child\" data-id=\"932a3a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aec54b7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aec54b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Za ve\u010dino podjetij, ki nudijo storitve ali prodajajo produkte z jasno iskalno poizvedbo, je odgovor da. \u2028\u2028Google Ads je eden redkih ogla\u0161evalskih kanalov, kjer dose\u017eete kupca to\u010dno v trenutku, ko aktivno i\u0161\u010de re\u0161itev. To je prednost, ki je nobena druga platforma nima v enakem obsegu.<br \/><br \/><strong>Toda pozor!<\/strong> Brez urejenega sledenja, relevantnih klju\u010dnih besed in pristajalne strani, ki konvertira, je le drag na\u010din za pridobivanje klikov brez rezultatov. Dobra kampanja ni tista z najve\u010d kliki. Je tista, kjer vsak vlo\u017een euro prinese merljiv rezultat nazaj.<br \/><br \/>\u010ce \u017eelite vedeti, koliko povpra\u0161evanj zdaj &#8220;uide&#8221; mimo vas, ali pa preveriti, zakaj obstoje\u010de kampanje ne prina\u0161ajo tega, kar bi morale, smo tukaj za pogovor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Ads ist ein System von bezahlten Anzeigen, bei dem Sie nur f\u00fcr Klicks bezahlen. Lassen Sie uns erkl\u00e4ren, wie es funktioniert, was es kostet und warum die meisten Kampagnen keine Ergebnisse liefern.<\/p>","protected":false},"author":4,"featured_media":1016979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"\"Broad match\" se je v zadnjih nekaj letih znatno spremenil. Googlova umetna inteligenca lahko zdaj najde stranke, ki jih z \"exact\" ali \"phrase match\" nikoli ne bi dosegli.","_seopress_robots_index":"","_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[78],"tags":[83,76,29],"class_list":["post-1016977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spletno-oglasevanje","tag-ai","tag-google-ads","tag-strategy"],"_links":{"self":[{"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/posts\/1016977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/comments?post=1016977"}],"version-history":[{"count":6,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/posts\/1016977\/revisions"}],"predecessor-version":[{"id":1017026,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/posts\/1016977\/revisions\/1017026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/media\/1016979"}],"wp:attachment":[{"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/media?parent=1016977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/categories?post=1016977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/tags?post=1016977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}