{"id":1012465,"date":"2026-01-31T19:36:34","date_gmt":"2026-01-31T19:36:34","guid":{"rendered":"https:\/\/notic.net\/?p=1012465"},"modified":"2026-03-13T11:39:20","modified_gmt":"2026-03-13T11:39:20","slug":"meta-anzeigen-andromeda-update-2026","status":"publish","type":"post","link":"https:\/\/notic.net\/de\/blog\/meta-ads-andromeda-update-2026\/","title":{"rendered":"Was wird im Jahr 2026 nicht mehr f\u00fcr Meta Ads funktionieren?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1012465\" class=\"elementor elementor-1012465\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0ea6b e-flex e-con-boxed e-con e-parent\" data-id=\"aa0ea6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aabcdcc e-con-full e-flex e-con e-child\" data-id=\"aabcdcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-aa960dd elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"aa960dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kaj pri Meta oglasih ne bo ve\u010d delovalo v letu 2026?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60aa48c e-con-full elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"60aa48c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a350a2d elementor-widget-tablet__width-initial elementor-widget elementor-widget-post-info\" data-id=\"a350a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1970da3 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Kategorija<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/de\/blog\/category\/spletno-oglasevanje\/\" class=\"elementor-post-info__terms-list-item\">Spletno ogla\u0161evanje<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bfa627f elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Klju\u010dne besede<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/de\/blog\/tag\/meta-ads\/\" class=\"elementor-post-info__terms-list-item\">Meta Ads<\/a>, <a href=\"https:\/\/notic.net\/de\/blog\/tag\/strategy\/\" class=\"elementor-post-info__terms-list-item\">Strategy<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5296b52 e-con-full e-flex e-con e-child\" data-id=\"5296b52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-c117c46 elementor-widget elementor-widget-heading\" data-id=\"c117c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Deli \u010dlanek<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394af95 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"394af95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 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elementor-element-f301613 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"f301613\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42d3415 elementor-toc--content-ellipsis elementor-widget__width-initial elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"42d3415\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this 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class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__42d3415\" aria-expanded=\"true\" aria-label=\"Inhaltsverzeichnis \u00f6ffnen\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__42d3415\" aria-expanded=\"true\" aria-label=\"Inhaltsverzeichnis schlie\u00dfen\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__42d3415\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b108fec e-con-full e-flex e-con e-child\" data-id=\"b108fec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee36dc0 e-con-full e-flex e-con e-child\" data-id=\"ee36dc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-a056685 elementor-widget elementor-widget-heading\" data-id=\"a056685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">UVOD<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0298b4e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"0298b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaj se je dejansko spremenilo?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-011bace elementor-widget elementor-widget-text-editor\" data-id=\"011bace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u010ce va\u0161e Meta kampanje ne prina\u0161ajo ve\u010d enakih rezultatov kot pred letom dni in \u010de je o\u010ditno, da stari pristop preprosto ne deluje ve\u010d, niste edini. Prihaja do temeljne spremembe v na\u010dinu, kako Meta dostavlja oglase potencialni publiki.<\/p><p><strong>Nova posodobitev: Andromeda.<\/strong><\/p><p>Obdobje ro\u010dnega targetiranja se po\u010dasi kon\u010duje. Namesto natan\u010dnega izbiranja ob\u010dinstev in interesov preko nastavitev kampanje, vstopamo v ero tako imenovanega \u00bbretrievala\u00ab, na nekaterih trgih pa je ta prehod \u017ee v polnem teku. To je nova t.i. posodobitev Andromeda, rezultat triletnega projekta popolne prenove Metine ogla\u0161evalske infrastrukture.<\/p><p>\u00bbZadnjih deset let smo se ogla\u0161evalci igrali igro verjetnosti: kak\u0161ne so mo\u017enosti, da uporabnik X klikne na oglas Y? Zdaj se to spreminja v semanti\u010dno pridobivanje v smislu, kateri oglas vsebuje semanti\u010dne signale, ki se ujemajo z namenom uporabnika X? Od januarja 2026 pa moramo spremeniti na\u010din razmi\u0161ljanja v smeri semanti\u010dnega pridobivanja: kateri oglas vsebuje semanti\u010dne signale, ki se ujemajo z namenom uporabnika X?\u00ab.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b58a7d e-con-full e-flex e-con e-parent\" data-id=\"9b58a7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84bfbae elementor-widget elementor-widget-image\" data-id=\"84bfbae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"1112\" height=\"736\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-532.png\" class=\"attachment-full size-full wp-image-1012467\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-532.png 1112w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-532-300x199.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-532-1024x678.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-532-768x508.png 768w\" sizes=\"(max-width: 1112px) 100vw, 1112px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91fc3ba e-flex e-con-boxed e-con e-parent\" data-id=\"91fc3ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23fc0c4 e-con-full e-flex e-con e-child\" data-id=\"23fc0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2dbbdd3 elementor-widget elementor-widget-heading\" data-id=\"2dbbdd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">TEHNI\u010cNI PREGLED<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-08f4c40 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"08f4c40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaj v resnici prina\u0161a nova posodobitev?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a09ade3 e-con-full e-flex e-con e-child\" data-id=\"a09ade3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fea5263 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fea5263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meta v svojih zapisih rada uporablja impresivno tehni\u010dno terminologijo za opisovanje svojih izdelkov. Tukaj je uradni opis nove posodobitve: \u00bbMeta Andromeda is an innovative end-to-end hardware, software, machine learning co-designed system introduced in 2024, with Meta Training and Inference Accelerator (MTIA) and NVIDIA Grace Hopper Superchip.\u00ab<\/p><p>Sli\u0161i se fascinantno, ampak kaj to <strong>dejansko<\/strong> pomeni za va\u0161e kampanje?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcaf023 e-con-full e-flex e-con e-parent\" data-id=\"bcaf023\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfba205 elementor-widget elementor-widget-image\" data-id=\"dfba205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" decoding=\"async\" width=\"1112\" height=\"648\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/Frame-2087325696.png\" class=\"attachment-full size-full wp-image-1012468\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/Frame-2087325696.png 1112w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/Frame-2087325696-300x175.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/Frame-2087325696-1024x597.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/Frame-2087325696-768x448.png 768w\" sizes=\"(max-width: 1112px) 100vw, 1112px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e275be2 e-flex e-con-boxed e-con e-parent\" data-id=\"e275be2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77dbd0e e-con-full e-flex e-con e-child\" data-id=\"77dbd0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-799d271 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"799d271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Andromeda je ime novega kompleksnega AI-sistema za odlo\u010danje o tem, katere oglase dejansko prikazati in komu. Pomislite nanjo kot na pametni sistem, ki pregleduje milijone oglasov in podatkovnih to\u010dk, da ugotovi najbolj ustrezen oglas, ki ga je potrebno prikazati pravi osebi ob pravem \u010dasu.<\/p><p>Stari sistem je razumel podatke, ampak ne konteksta. Vedel je, da je &#8216;slika #57&#8217; dobila klik, ni pa vedel, kaj slika dejansko prikazuje. Novi sistem razume, kaj oglas sporo\u010da, kako je videti in komu je namenjen. Razlika je v tem, da sistem zdaj dejansko razume kontekst oglasov in ob\u010dinstvo oglasa izbira na podlagi tega.<\/p><p><strong>Stari algoritem je videl:<\/strong> &#8216;Video ID: 998877&#8217; + &#8216;Interes: \u010caj.&#8217;<\/p><p><strong>GEM vidi:<\/strong> &#8216;Vizualno: Zelena teko\u010dina, urejena pisarna, laptop&#8217; + &#8216;Zvok: &#8216;Fokus&#8217;, &#8216;Energija&#8221; + &#8216;Kontekst: Produktivnost.&#8217;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b31a777 e-con-full e-flex e-con e-parent\" data-id=\"b31a777\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93754f8 elementor-widget elementor-widget-image\" data-id=\"93754f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" decoding=\"async\" width=\"1110\" height=\"510\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-534-1.png\" class=\"attachment-full size-full wp-image-1012469\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-534-1.png 1110w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-534-1-300x138.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-534-1-1024x470.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-534-1-768x353.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb91038 e-flex e-con-boxed e-con e-parent\" data-id=\"cb91038\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d05aac2 e-con-full e-flex e-con e-child\" data-id=\"d05aac2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f8850dd elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"f8850dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kako to vpliva na va\u0161e kampanje?<span style=\", sans-serif;font-size: 36px;font-style: normal;font-weight: 500;letter-spacing: -0.02em\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbbcd3e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dbbcd3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Andromeda proces prikazovanja oglasov za\u010dne z va\u0161im kreativnim signalom, sistem pa si postavlja vpra\u0161anje: Kateri uporabniki v globalni bazi imajo namen, ki se ujema s semanti\u010dnim profilom tega oglasa?<\/p><p>\u010ce je va\u0161 oglas generi\u010den, recimo grafika z napisom &#8216;Kupi zdaj&#8217; in ni jasno predstavljeno, komu je ta oglas namenjen, je semanti\u010dni signal \u0161ibak in algoritem ne bo znal povezati kreative s pravim ob\u010dinstvom. Andromeda tako ne najde pravega ujemanja, zato prika\u017ee oglas botom ali naklju\u010dnim uporabnikom. Rezultat so tako slabi, prora\u010dun pa vr\u017een stran.<\/p><p>To pomeni, da ciljanje ne \u017eivi ve\u010d v nastavitvah kampanje, ampak v sami kreativi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60e0704 e-flex e-con-boxed e-con e-parent\" data-id=\"60e0704\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f47a5b5 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"f47a5b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9460807 e-con-full e-flex e-con e-child\" data-id=\"9460807\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-39b4fa1 e-con-full e-flex e-con e-child\" data-id=\"39b4fa1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-10af0cc elementor-widget elementor-widget-heading\" data-id=\"10af0cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Digitalna strategija<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1610e0 e-con-full e-flex e-con e-child\" data-id=\"d1610e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5ea7322 elementor-widget-widescreen__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5ea7322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kak\u0161na spletna strategija je sploh smiselna za va\u0161e podjetje?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f055c1d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f055c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identificiramo te\u017eave, poi\u0161\u010demo prilo\u017enosti za izbolj\u0161ave in jih izvedemo po preverjenih metodah. Ni naklju\u010dje, da 95 % na\u0161ih strank ostaja z nami.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0a6efd8 elementor-align-left btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"0a6efd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stopite v stik<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31202f4 e-flex e-con-boxed e-con e-parent\" data-id=\"31202f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51e7de9 e-con-full e-flex e-con e-child\" data-id=\"51e7de9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-53ec80d elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"53ec80d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zakaj so va\u0161i oglasi nevidni?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74baf4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a74baf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tukaj je del, ki je spremenil vse. Andromeda je uvedla tako imenovano fazo predizbiranja, ki se zgodi \u0161e preden oglasi sploh vstopijo v avkcijo.<br \/><br \/>Stari sistem je dal vsakemu oglasu prilo\u017enost za tekmovanje. Nalo\u017eili ste oglas, ta je \u0161el v avkcijo in Meta je ugotovila, kje ga prikazati.<br \/><br \/>Novi sistem najprej vse prefiltrira, kar lahko pomeni, da so va\u0161i oglasi postali &#8220;nevidni&#8221;, \u010de va\u0161e kreative niso bile dovolj raznolike. Meta zdaj obdela ve\u010d deset milijonov oglasov in jih zo\u017ei na nekaj tiso\u010d kandidatov, \u0161e preden se avkcija sploh za\u010dne. \u010ce va\u0161 oglas ne pride na ta o\u017eji seznam, nikoli ne dobi prilo\u017enosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f462edb e-con-full e-flex e-con e-parent\" data-id=\"f462edb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e45caae elementor-widget elementor-widget-image\" data-id=\"e45caae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"829\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/Container-5.png\" class=\"attachment-full size-full wp-image-1012470\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/Container-5.png 2560w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/Container-5-300x97.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/Container-5-1024x332.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/Container-5-768x249.png 768w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/Container-5-1536x497.png 1536w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/Container-5-2048x663.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c18b15 e-flex e-con-boxed e-con e-parent\" data-id=\"6c18b15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3233bbe e-con-full e-flex e-con e-child\" data-id=\"3233bbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-4415d77 elementor-widget elementor-widget-heading\" data-id=\"4415d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">KREATIVNA RAZNOLIKOST\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-efdf344 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"efdf344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Majhne kreativne spremembe ne delujejo ve\u010d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d18d75 e-con-full e-flex e-con e-child\" data-id=\"7d18d75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e661a32 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e661a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podobna kreativa, kjer smo spremenili barvo gumba ali zamenjali del teksta? Andromeda to zdaj smatra kot isti oglas in ne bo prikazala obeh. Sistem nima ni\u010d novega, s \u010dimer bi lahko dodatno optimiziral kampanjo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd05b41 e-con-full e-flex e-con e-parent\" data-id=\"dd05b41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00f2683 elementor-widget elementor-widget-image\" data-id=\"00f2683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1111\" height=\"634\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-530.png\" class=\"attachment-full size-full wp-image-1012471\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-530.png 1111w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-530-300x171.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-530-1024x584.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-530-768x438.png 768w\" sizes=\"(max-width: 1111px) 100vw, 1111px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-030f027 e-flex e-con-boxed e-con e-parent\" data-id=\"030f027\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b1a2a6 e-con-full e-flex e-con e-child\" data-id=\"5b1a2a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f56f97 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0f56f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Potencialno ob\u010dinstvo bomo zdaj ciljali preko kreative\u00a0<\/b><\/p><p>\u010ce manj\u0161e variacije na kreativah niso dovolj, kako se potem lotiti postavitve kampanj? Uradne smernice Mete so tukaj jasne. Osredoto\u010denost se je premaknila iz ni\u0161nega targetiranja v nastavitvah kampanj k kreativni raznolikosti kot najbolj\u0161emu orodju za doseganje relevantnih ob\u010dinstev.<\/p><p>Vendar pa \u00bbkreativna raznolikost\u00ab ne pomeni proizvajanja 20 razli\u010dic istega oglasa z le rahlo spremenjenimi naslovi ali postavitvijo. Pomeni ustvarjanje oglasov, ki se med seboj resni\u010dno vizualno in sporo\u010dilno razlikujejo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd817e2 e-con-full e-flex e-con e-parent\" data-id=\"cd817e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a16b567 elementor-widget elementor-widget-image\" data-id=\"a16b567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"634\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529.png\" class=\"attachment-full size-full wp-image-1012472\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529.png 1110w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529-300x171.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529-1024x585.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529-768x439.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31e2deb e-flex e-con-boxed e-con e-parent\" data-id=\"31e2deb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d8f27b e-con-full e-flex e-con e-child\" data-id=\"4d8f27b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-ca6c8bc elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"ca6c8bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kako lahko dose\u017eemo raznolikost?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ae16e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f4ae16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Raznolikost kreativnih vsebin je priporo\u010dena na ve\u010d klju\u010dnih podro\u010djih, ki nagovarjajo razli\u010dne segmente va\u0161e potencialne publike:<strong><br \/><\/strong><\/p><p><strong>Koncepti in pristopi.<\/strong> Uporabimo razli\u010dne vsebinske pristope kot so: prejpotem, problem\/re\u0161itev, bole\u010de to\u010dke, mnenja zadovoljnih strank, lastnosti izdelka, izobra\u017eevalna vsebina. Vsak izmed teh nagovarja ljudi na razli\u010dnih stopnjah nakupne poti.<\/p><p><strong>Razli\u010dni formati.<\/strong> Ne samo vsebine, ampak ponudimo sistemu razli\u010dne formate kot so: kraj\u0161i video, dolgi video, stati\u010dne kreative, carouseli. Razli\u010dni ljudje se odzivajo na razli\u010dne formate, s tem pa damo sistemu dovolj raznolike vhodne podatke.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ac92a9 e-con-full e-flex e-con e-parent\" data-id=\"0ac92a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c909209 elementor-widget elementor-widget-image\" data-id=\"c909209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"634\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528.png\" class=\"attachment-full size-full wp-image-1012473\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528.png 1110w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528-300x171.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528-1024x585.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528-768x439.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0792b1f e-flex e-con-boxed e-con e-parent\" data-id=\"0792b1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4502d0a e-con-full e-flex e-con e-child\" data-id=\"4502d0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab91abd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ab91abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Persone.<\/strong> Va\u0161 izdelek verjetno privla\u010di ve\u010d raznolikih vrst ljudi. Zaposlen star\u0161 ima druga\u010dne te\u017eave kot mladi \u0161tudent, \u010deprav oba morda i\u0161\u010deta isto re\u0161itev ali izdelek.<\/p><p><strong>Razli\u010dice besedil.<\/strong> Ne spreminjajte le nekaj besed v va\u0161em sporo\u010dilu. Napi\u0161ite popolnoma druga\u010dne nagovore, ki nagovarjajo razli\u010dne skrbi ali koristi. \u010cim ve\u010d smiselnih razli\u010dic zagotovite, tem ve\u010d prilo\u017enosti ima Andromeda, da pove\u017ee pravo sporo\u010dilo s pravo osebo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5010a1b e-con-full e-flex e-con e-parent\" data-id=\"5010a1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23d4800 elementor-widget elementor-widget-image\" data-id=\"23d4800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"634\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528-1.png\" class=\"attachment-full size-full wp-image-1012474\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528-1.png 1110w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528-1-300x171.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528-1-1024x585.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528-1-768x439.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eac0f45 e-flex e-con-boxed e-con e-parent\" data-id=\"eac0f45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6038de8 e-con-full e-flex e-con e-child\" data-id=\"6038de8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5a02e3a elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"5a02e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kako to izgleda v praksi?<span style=\", sans-serif;font-size: 36px;font-style: normal;font-weight: 500;letter-spacing: -0.02em\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32929c1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"32929c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tukaj je nekaj preverjenih praks, ki dejansko delujejo v okviru novega sistema. Ve\u010d oglasov pomaga, vendar le, \u010de so vizuali res raznoliki. Dve podobni kreativi ne bosta delovali bolje kot isto\u010dasna uporaba iste ali podobne slike dvakrat.<br \/><br \/>Meta \u017eeli vizualno raznolikost, ki je o\u010ditna. \u010ce nekdo brska po svojem feedu in vidi va\u0161e oglase, naj bodo videti kot razli\u010dni oglasi, ne le kot rahle variacije istega.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cdee39 e-con-full e-flex e-con e-parent\" data-id=\"1cdee39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-996012e elementor-widget elementor-widget-image\" data-id=\"996012e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"634\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529-1.png\" class=\"attachment-full size-full wp-image-1012475\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529-1.png 1110w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529-1-300x171.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529-1-1024x585.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529-1-768x439.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-981ea7f e-flex e-con-boxed e-con e-parent\" data-id=\"981ea7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7b55d87 e-con-full e-flex e-con e-child\" data-id=\"7b55d87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5b999f e-con-full e-flex e-con e-child\" data-id=\"e5b999f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ab82684 e-con-full e-flex e-con e-child\" data-id=\"ab82684\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-489086f elementor-widget elementor-widget-heading\" data-id=\"489086f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Kdo smo mi?<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a6e640 e-con-full e-flex e-con e-child\" data-id=\"9a6e640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9cd2606 elementor-widget-widescreen__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9cd2606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digitalna agencija, ki vas bo (dejansko) poslu\u0161ala?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b7028 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43b7028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ne boste verjeli, ampak tudi to je mogo\u010de. Spoznajte nas in kako pristopamo k delu s strankami v na\u0161i buti\u010dni digitalni agenciji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2b422dc elementor-align-left btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"2b422dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stopite v stik<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43ef189 e-flex e-con-boxed e-con e-parent\" data-id=\"43ef189\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b71a257 e-con-full e-flex e-con e-child\" data-id=\"b71a257\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-077ea9e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"077ea9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Uporabite razli\u010dne formate<\/strong><\/p><p>Nekateri uporabniki obo\u017eujejo video vsebine, medtem ko drugi presko\u010dijo vse, kar se premika. Va\u0161 idealni kupec morda cel dan gleda reels-e, vendar nikoli ne gleda videoposnetkov v svojem Facebook feedu.<\/p><p>Ponudite Meta mo\u017enosti z vklju\u010ditvijo videoposnetkov, stati\u010dnih slik in karuselov v isti ad set. Algoritem bo ugotovil, kateri format najbolje deluje za vsako osebo in postavitev.<\/p><p>To lahko storite z lo\u010denimi oglasi ali pa uporabite orodja, kot sta Flexible Format ali Dynamic Creative, s katerimi lahko v en sam oglas vklju\u010dite deset razli\u010dnih slik ali videoposnetkov. Meta jih me\u0161a in kombinira glede na to, kdo vidi oglas in kje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cde8b3 e-con-full e-flex e-con e-parent\" data-id=\"5cde8b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e25cc0 elementor-widget elementor-widget-image\" data-id=\"1e25cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"634\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529-2.png\" class=\"attachment-full size-full wp-image-1012476\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529-2.png 1110w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529-2-300x171.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529-2-1024x585.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-529-2-768x439.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa2ace1 e-flex e-con-boxed e-con e-parent\" data-id=\"fa2ace1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d0da075 e-con-full e-flex e-con e-child\" data-id=\"d0da075\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4af1d1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a4af1d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Konsolidirajte kampanje, naj oglasi sami poskrbijo za targeting.<\/strong><br \/><br \/>Andromeda najbolje deluje, ko zdru\u017eite kampanje in vklju\u010dite ve\u010d kreativnih variacij v manj ad setov z \u0161irokim targetingom. Ciljanje se zdaj ve\u010dinoma odvija neposredno v oglasu.<\/p><p>\u0160ir\u0161i targeting omogo\u010da algoritmu, da bolje optimizira, saj ima na voljo ve\u010d podatkov. Ko preve\u010d omejite ciljanje, omejujete sposobnost sistema, da najde prave ljudi za vsako kreativno vsebino. Ohranite ad sete \u0161iroke in pustite, da sistem opravi svoje delo.<\/p><p>\u0160e vedno potrebujete razli\u010dne kampanje za razli\u010dne cilje. A verjetno vam ni treba imeti ve\u010d ad setov zgolj zaradi ciljnega ob\u010dinstva. A vseeno bodite pozorni in testirajte ta pristop za va\u0161 specifi\u010den primer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-281ac82 e-flex e-con-boxed e-con e-parent\" data-id=\"281ac82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-689877d e-con-full e-flex e-con e-child\" data-id=\"689877d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d106147 e-con-full e-flex e-con e-child\" data-id=\"d106147\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6d1cf3a e-con-full e-flex e-con e-child\" data-id=\"6d1cf3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-ab59102 elementor-widget elementor-widget-heading\" data-id=\"ab59102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Podro\u010dje<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff7ce47 e-con-full e-flex e-con e-child\" data-id=\"ff7ce47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9c1d939 elementor-widget elementor-widget-heading\" data-id=\"9c1d939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Prej<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a5d407 e-con-full e-flex e-con e-child\" data-id=\"5a5d407\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-c0c4e60 elementor-widget elementor-widget-heading\" data-id=\"c0c4e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Andromeda<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22e975e e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"22e975e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4ec8c94 e-con-full e-flex e-con e-child\" data-id=\"4ec8c94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-c39be95 elementor-widget elementor-widget-heading\" data-id=\"c39be95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Izbor oglasov<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c35ce0 e-con-full e-flex e-con e-child\" data-id=\"8c35ce0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-70cdd87 elementor-widget elementor-widget-heading\" data-id=\"70cdd87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ujemanje je temeljilo na pravilih, vsak oglas je imel mo\u017enost sodelovati v dra\u017ebi<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de64644 e-con-full e-flex e-con e-child\" data-id=\"de64644\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-13f3257 elementor-widget elementor-widget-heading\" data-id=\"13f3257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Iskanje publike vodi AI, oglasi predhodno preverjeni pred dra\u017ebo<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c73ae8f e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"c73ae8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cf8193a e-con-full e-flex e-con e-child\" data-id=\"cf8193a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-675d66d elementor-widget elementor-widget-heading\" data-id=\"675d66d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Skaliranje oglasov<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9255167 e-con-full e-flex e-con e-child\" data-id=\"9255167\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-946144c elementor-widget elementor-widget-heading\" data-id=\"946144c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Skaliranje podobnih vizualnih variacij zmagovalnih oglasov<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77cef44 e-con-full e-flex e-con e-child\" data-id=\"77cef44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-db5781a elementor-widget elementor-widget-heading\" data-id=\"db5781a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Potrebujete stalni tok razli\u010dnih, sve\u017eih kreativnih konceptov.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c4b39e e-con-full e-flex e-con e-child\" data-id=\"1c4b39e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-18642b6 e-con-full e-flex e-con e-child\" data-id=\"18642b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-66a3bac elementor-widget elementor-widget-heading\" data-id=\"66a3bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Glavni poudarek<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3b27d9 e-con-full e-flex e-con e-child\" data-id=\"b3b27d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-06d6e5a elementor-widget elementor-widget-heading\" data-id=\"06d6e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ciljanje ob\u010dinstva v nastavitvah (demografija, interesi, vedenje)\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f080268 e-con-full e-flex e-con e-child\" data-id=\"f080268\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-c8811e7 elementor-widget elementor-widget-heading\" data-id=\"c8811e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Raznolike kreativne vsebine (ve\u010d zornih kotov, formatov, pristopov)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66f0647 e-con-full e-flex e-con e-child\" data-id=\"66f0647\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-82f17bf e-con-full e-flex e-con e-child\" data-id=\"82f17bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f3ecfe2 elementor-widget elementor-widget-heading\" data-id=\"f3ecfe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Variacije oglasov<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61c2ba2 e-con-full e-flex e-con e-child\" data-id=\"61c2ba2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f3b1cec elementor-widget elementor-widget-heading\" data-id=\"f3b1cec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Zadostovale so manj\u0161e prilagoditve, kot so barve ali manj\u0161i popravki besedila<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3528f94 e-con-full e-flex e-con e-child\" data-id=\"3528f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0cf8ff9 elementor-widget elementor-widget-heading\" data-id=\"0cf8ff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Potrebne so smiselne vizualne razlike med oglasi (razli\u010dni koncepti, formati, vizuali)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f32e68d e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"f32e68d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e5bb79e e-con-full e-flex e-con e-child\" data-id=\"e5bb79e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6d7490f elementor-widget elementor-widget-heading\" data-id=\"6d7490f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Struktura kampanje<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd9cc2e e-con-full e-flex e-con e-child\" data-id=\"fd9cc2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-cf6cb2b elementor-widget elementor-widget-heading\" data-id=\"cf6cb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ve\u010d skupin oglasov za razli\u010dne segmente ob\u010dinstva<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8c3bfb e-con-full e-flex e-con e-child\" data-id=\"e8c3bfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-543d6ee elementor-widget elementor-widget-heading\" data-id=\"543d6ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Konsolidirane kampanje s \u0161irokim targetingom<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ca6077 e-con-full e-flex e-con e-child\" data-id=\"0ca6077\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ed980f7 e-con-full e-flex e-con e-child\" data-id=\"ed980f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-b1ee24a elementor-widget elementor-widget-heading\" data-id=\"b1ee24a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Priporo\u010ditev omejitev oglasov<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adc33be e-con-full e-flex e-con e-child\" data-id=\"adc33be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-ec6f0be elementor-widget elementor-widget-heading\" data-id=\"ec6f0be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Najve\u010d 6 oglasov na ad set<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ef0ee9 e-con-full e-flex e-con e-child\" data-id=\"0ef0ee9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2cd5e19 elementor-widget elementor-widget-heading\" data-id=\"2cd5e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Brez omejitev (10, 20, 50+ oglasov, \u010de so raznoliki)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32ff9c6 e-con-full e-flex e-con e-child\" data-id=\"32ff9c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f23926f e-con-full e-flex e-con e-child\" data-id=\"f23926f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f9c2fc7 elementor-widget elementor-widget-heading\" data-id=\"f9c2fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Pristop k testiranju<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6608bcd e-con-full e-flex e-con e-child\" data-id=\"6608bcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-c14388b elementor-widget elementor-widget-heading\" data-id=\"c14388b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Po\u010dasno A\/B testiranje posameznih elementov<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88334e5 e-con-full e-flex e-con e-child\" data-id=\"88334e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-8149bb9 elementor-widget elementor-widget-heading\" data-id=\"8149bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Neprekinjena rotacija razli\u010dnih kreativnih vsebin<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4b4811 e-con-full e-flex e-con e-child\" data-id=\"c4b4811\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f79a02 e-con-full e-flex e-con e-child\" data-id=\"3f79a02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9617eed elementor-widget elementor-widget-heading\" data-id=\"9617eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Targetiranje poteka v\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b1035a e-con-full e-flex e-con e-child\" data-id=\"7b1035a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e8df4e0 elementor-widget elementor-widget-heading\" data-id=\"e8df4e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nastavitve kampanje in ad seta\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06778b2 e-con-full e-flex e-con e-child\" data-id=\"06778b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9e2c04e elementor-widget elementor-widget-heading\" data-id=\"9e2c04e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Znotraj same kreative oglasa<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d17d69 e-con-full e-flex e-con e-child\" data-id=\"7d17d69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce922cc e-con-full e-flex e-con e-child\" data-id=\"ce922cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9c08ac5 elementor-widget elementor-widget-heading\" data-id=\"9c08ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Optimizacija<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dada8d1 e-con-full e-flex e-con e-child\" data-id=\"dada8d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-178a7ca elementor-widget elementor-widget-heading\" data-id=\"178a7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Strategije biddinga, natan\u010dno dolo\u010danje ob\u010dinstev, izbira prikazov\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-573ac53 e-con-full e-flex e-con e-child\" data-id=\"573ac53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-ce265b1 elementor-widget elementor-widget-heading\" data-id=\"ce265b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Kakovost oglasov, raznolikost formatov, raznolikost sporo\u010dil<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19ea057 e-flex e-con-boxed e-con e-parent\" data-id=\"19ea057\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a656574 e-con-full e-flex e-con e-child\" data-id=\"a656574\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-a3914a3 elementor-widget elementor-widget-heading\" data-id=\"a3914a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">GLAVNE RAZLIKE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-41330e8 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"41330e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kak\u0161ne so klju\u010dne razlike v primerjavi s starim  na\u010dinom?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a00c285 e-con-full e-flex e-con e-child\" data-id=\"a00c285\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a56148 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4a56148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meta&#8217;s official guidance is clear. Focus has shifted from niche targeting to creative diversification as the best lever to find relevant audiences.<\/p><p>But &#8220;creative diversification&#8221; doesn&#8217;t mean pumping out 20 versions of the same thing with slightly different headlines. It means creating ads that are meaningfully different from each other.<\/p><p>Here are the main changes from before and after the Andromeda update:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8bb908 e-con-full e-flex e-con e-parent\" data-id=\"d8bb908\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e115f elementor-widget elementor-widget-image\" data-id=\"c4e115f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"589\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-531-1.png\" class=\"attachment-full size-full wp-image-1012478\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-531-1.png 1110w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-531-1-300x159.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-531-1-1024x543.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-531-1-768x408.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a9c065 e-flex e-con-boxed e-con e-parent\" data-id=\"1a9c065\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8760df1 e-con-full e-flex e-con e-child\" data-id=\"8760df1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3bfe69b elementor-widget elementor-widget-heading\" data-id=\"3bfe69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">RAZLIKE V KAMPANJAH<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-ead19c7 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"ead19c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaj pa najbolj\u0161e prakse in stara pravila o 6 oglasih?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4aa2719 e-con-full e-flex e-con e-child\" data-id=\"4aa2719\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b7616 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e4b7616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meta je neko\u010d priporo\u010dala najve\u010d \u0161est oglasov na ad set. To priporo\u010dilo je tiho izginilo v za\u010detku leta 2025, skoraj zagotovo zaradi Andromede.<br \/><br \/>Oglasi se zdaj uspe\u0161no uporabljajo v mnogo ve\u010djih \u0161tevilkah, pogosto 10, 20, celo 50 oglasov v enem ad setu. Sistem je zasnovan tako, da to zmogljivost podpira, \u010de so oglasi smiselno razli\u010dni.<br \/><br \/>Ve\u010d oglasov ni \u010darobna re\u0161itev, zato je pomembno, da testirate z va\u0161im ad ra\u010dunom. Cilj je zagotoviti dovolj kreativne raznolikosti, hkrati pa poskrbeti, da je vsak oglas mo\u010dan sam zase. A previdno:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01abaa0 e-con-full e-flex e-con e-parent\" data-id=\"01abaa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-babd0ab elementor-widget elementor-widget-image\" data-id=\"babd0ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"634\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528-1.png\" class=\"attachment-full size-full wp-image-1012474\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528-1.png 1110w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528-1-300x171.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528-1-1024x585.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-528-1-768x439.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-158db0b e-flex e-con-boxed e-con e-parent\" data-id=\"158db0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f0a713e e-con-full e-flex e-con e-child\" data-id=\"f0a713e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-869424c elementor-widget elementor-widget-heading\" data-id=\"869424c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">NA\u010cRT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-0e5732c elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"0e5732c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaj storiti?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e867b33 e-con-full e-flex e-con e-child\" data-id=\"e867b33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5bb806 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d5bb806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Andromeda je postavila malce vi\u0161je standarde, vendar se ta sprememba lahko dejansko izpla\u010da, \u010de se prilagodite. Nehajte iskati na\u010dine za varanje algoritma s triki in kampanjskimi\u00a0<em>hacki.<\/em>\u00a0Za\u010dnite ustvarjati oglase, ki dejansko nagovarjajo ljudi, ki jih \u017eelite dose\u010di.\u00a0\u00a0<\/p><p>Ve\u010d raznolikosti ponudite, bolje deluje Andromeda. In \u010dim bolj\u0161i so va\u0161i oglasi, tem bolj u\u010dinkovito se porablja va\u0161 prora\u010dun. No, vsaj tako je v teoriji.<br \/><br \/><\/p><p><strong>Ocenite svojo trenutno kreativno vsebino.<\/strong><\/p><p>Za\u010dnite z natan\u010dnim pregledom tega, kar trenutno izvajate. Odprite svoje aktivne kampanje in preglejte vsak oglas. Ali so res raznoliki ali so le manj\u0161e variacije istega? Bodite po\u0161teni. \u010ce imate pet video oglasov va\u0161ega izdelka z rahlo razli\u010dnimi ozadji, to ni raznolikost.<\/p><p>Preizkusite razli\u010dne formate (video vs. static), razli\u010dne koncepte (testimonial vs. product demo), razli\u010dne vidike (problem vs. koristi) in razli\u010dne personae (ciljanje na razli\u010dne vrste strank).<\/p><p>Pull up your active campaigns and look at every ad. Are they actually diverse, or are they minor variations of the same thing? Be honest here. If you&#8217;ve got five ads that are all product shots with slightly different backgrounds, that&#8217;s not diversity.<\/p><p>Try different formats (video vs. static), different concepts (testimonial vs. product demo), different angles (pain point vs. benefit focused), different personas (targeting different customer types).<br \/><br \/><\/p><p><strong>Poenostavite strukturo va\u0161e kampanje<\/strong><\/p><p>Nato si oglejte, kako ste organizirali va\u0161e kampanje in ad set-e. \u010ce imate ve\u010d ad set-ov z razli\u010dnimi targeting parametri za doseganje razli\u010dnih publik, je morda \u010das za konsolidacijo.<\/p><p>Stari pristop se je vrtel okoli segmentacije ob\u010dinstev. Tako smo ustvarili en ad set za \u017eenske 25 do 34 let, drug za mo\u0161ke 35 do 44 let, tretji za ljudi, ki jih zanima fitnes, in tako naprej. Te\u017eava je, da to omejuje koli\u010dino podatkov, ki jih prejme vsak ad set, kar pomeni, da se algoritem u\u010di po\u010dasneje.<\/p><p>Namesto tega konsolidirajte v manj ad set-ov z \u0161irokim targetingom. V vsak ad set vklju\u010dite ve\u010d kreativnih variacij in naj Andromeda poskrbi za matching. \u0160e vedno potrebujete razli\u010dne kampanje za razli\u010dne cilje (npr. conversions vs. traffic), vendar verjetno ni potrebno imeti pet ad set-ov, ki vse ciljajo na konverzije z rahlo razli\u010dnimi ob\u010dinstvi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6ef81a e-con-full e-flex e-con e-parent\" data-id=\"c6ef81a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5cfbd elementor-widget elementor-widget-image\" data-id=\"dd5cfbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1212\" height=\"682\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-524.png\" class=\"attachment-full size-full wp-image-1012479\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-524.png 1212w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-524-300x169.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-524-1024x576.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-524-768x432.png 768w\" sizes=\"(max-width: 1212px) 100vw, 1212px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7781db2 e-flex e-con-boxed e-con e-parent\" data-id=\"7781db2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cc981d e-con-full e-flex e-con e-child\" data-id=\"7cc981d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-103d020 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"103d020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Osredoto\u010dite se raje na kreativni del<\/strong><\/p><p>\u010cas je bolje porabljen za ustvarjanje oglasov, ki dejansko nagovarjajo razli\u010dne ljudi na razli\u010dne na\u010dine. Podrobno razmislite, kdo so va\u0161i dejanski kupci, katere probleme posku\u0161ajo re\u0161iti in kako jim va\u0161 produkt pri temu pomaga.<\/p><p>\u010ce prodajate spletni te\u010daj o napredovanju v karieri, ni dovolj ustvariti generi\u010dnega oglasa, ki vabi k prijavi. To je pre\u0161ibek signal.<\/p><p>Namesto tega ustvarite oglas, ki nagovarja ljudi sredi kariere, ki \u010dutijo, da so obstali in potrebujejo nove ve\u0161\u010dine za napredovanje. Drugega, ki naslavlja sve\u017ee diplomante, ker jim teoreti\u010dno izobra\u017eevanje ni dalo dovolj orodij za realni trg. Tretjega, ki se osredoto\u010da na star\u0161e, ki se vra\u010dajo na trg dela po dalj\u0161em premoru in potrebujejo hitro osve\u017eitev znanja.<\/p><p>To so trije popolnoma razli\u010dni koti, ki odmevajo pri razli\u010dnih segmentih publike. Andromeda bo sama ugotovila, kdo mora videti katero sporo\u010dilo. Va\u0161a naloga je, da ji date dovolj raznolikega materiala za delo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e8efdb e-con-full e-flex e-con e-parent\" data-id=\"2e8efdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aac337 elementor-widget elementor-widget-image\" data-id=\"7aac337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"589\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-531.png\" class=\"attachment-full size-full wp-image-1012477\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-531.png 1110w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-531-300x159.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-531-1024x543.png 1024w, https:\/\/notic.net\/wp-content\/uploads\/2025\/12\/image-531-768x408.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ec068b e-flex e-con-boxed e-con e-parent\" data-id=\"8ec068b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7df3c05 e-con-full e-flex e-con e-child\" data-id=\"7df3c05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-959f900 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"959f900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Preverite svoj tracking<\/strong><\/p><p>Preden karkoli spremenite v kampanjah, se prepri\u010dajte, da Meta dejansko vidi, kaj se dogaja po kliku na va\u0161 oglas, saj je to temelj vsega. \u010ce je sledenje pokvarjeno, ni pomembno ni\u010d drugega.<\/p><p>Pojdite v Events Manager in preverite, \u010de zajemate vse klju\u010dne dogodke: ogled strani, dodajanje v ko\u0161arico, za\u010detek nakupa, nakup. \u010ce opazite kak\u0161ne nedoslednosti, jih poskusite \u010dim prej odpraviti. Preverite implementacijo piksla (ali CAPI-ja), zagotovite, da se dogodki pravilno pro\u017eijo in da podatki pravilno te\u010dejo v Meta platformo.<br \/><br \/><\/p><p><strong>Redno menjajte kreativne materiale<\/strong><\/p><p>Ne \u010dakajte na trenutek, ko va\u0161i oglasi ne delujejo ve\u010d, ker takrat ste prora\u010dun \u017ee zapravili na dotrajanih kreativah.<\/p><p>Redno vklju\u010dite rotacijo materialov v va\u0161 tedenski ali mese\u010dni proces: spremljajte klju\u010dne metrike, ugotovite, kateri oglasi ostajajo pod pri\u010dakovanim nivojem in jih pravo\u010dasno zamenjajte z druga\u010dnim kotom ali formatom. Ohranite uspe\u0161ne oglase aktivne, vendar imejte sve\u017ee kreative pripravljene \u017ee prej, saj redna osve\u017eitev vizualov, besedil in formatov pomaga ohranjati stabilne rezultate skozi celoten \u010das kampanje.<\/p><p>To ne pomeni, da morate vsaka dva tedna ustvariti popolnoma nove kampanje iz ni\u010d. Osve\u017eite lahko s spremembo vsebine (iz bole\u010dine preidete na koristi), zamenjate format (iz statike v video) ali nagovorite drugo persono. Klju\u010d je konstantna iteracija, ker Andromeda potrebuje sve\u017e material, da lahko dela svoje. Pod novim sistemom je priporo\u010deno imeti 8 do 15 resni\u010dno razli\u010dnih kreativ na kampanjo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ecf463 e-flex e-con-boxed e-con e-parent\" data-id=\"2ecf463\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2af73dd elementor-widget elementor-widget-template\" data-id=\"2af73dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1010779\" class=\"elementor elementor-1010779\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5819a039 e-flex e-con-boxed e-con e-parent\" data-id=\"5819a039\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b2be6 e-con-full e-flex e-con e-child\" data-id=\"2b2be6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-646486ff elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"646486ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Verjetno vas<br> zanima tudi:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d646500 e-con-full e-flex e-con e-child\" data-id=\"d646500\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-72e60c3 elementor-widget elementor-widget-heading\" data-id=\"72e60c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Deli \u010dlanek<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8293dc4 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"8293dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e44b8d5 elementor-widget__width-initial elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"e44b8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Verjetno vas<br> zanima tudi:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-251655c elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"251655c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;1010524&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:60,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_widescreen&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-1010524\">.elementor-1010524 .elementor-element.elementor-element-475d4d5{--display:flex;--gap:32px 32px;--row-gap:32px;--column-gap:32px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;--z-index:2;}.elementor-1010524 .elementor-element.elementor-element-906c0c4{--display:flex;--overflow:hidden;--border-radius:15px 15px 15px 15px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-items:not(.elementor-inline-items) .elementor-icon-list-item:not(:last-child){padding-bottom:calc(20px\/2);}.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-items:not(.elementor-inline-items) .elementor-icon-list-item:not(:first-child){margin-top:calc(20px\/2);}.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item{margin-right:calc(20px\/2);margin-left:calc(20px\/2);}.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-items.elementor-inline-items{margin-right:calc(-20px\/2);margin-left:calc(-20px\/2);}body.rtl .elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{left:calc(-20px\/2);}body:not(.rtl) .elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{right:calc(-20px\/2);}.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-icon{width:14px;}.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-icon i{font-size:14px;}.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}body:not(.rtl) .elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-text{padding-left:0px;}body.rtl .elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-text{padding-right:0px;}.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-text, .elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-text a{color:#CECECE00;}.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-item{font-family:var( --e-global-typography-7915fde-font-family ), Sans-serif;font-size:var( --e-global-typography-7915fde-font-size );font-weight:var( --e-global-typography-7915fde-font-weight );line-height:var( --e-global-typography-7915fde-line-height );letter-spacing:var( --e-global-typography-7915fde-letter-spacing );word-spacing:var( --e-global-typography-7915fde-word-spacing );}.elementor-1010524 .elementor-element.elementor-element-da93a71 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}body:not(.rtl) .elementor-1010524 .elementor-element.elementor-element-da93a71{left:23px;}body.rtl .elementor-1010524 .elementor-element.elementor-element-da93a71{right:23px;}.elementor-1010524 .elementor-element.elementor-element-da93a71{top:24px;}.elementor-1010524 .elementor-element.elementor-element-49bc584{--display:flex;--gap:16px 16px;--row-gap:16px;--column-gap:16px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-1010524 .elementor-element.elementor-element-0520189 .elementor-heading-title{font-family:\"Neue Montreal\", Sans-serif;font-size:36px;font-weight:400;line-height:1.4em;letter-spacing:-0.02em;}.elementor-1010524 .elementor-element.elementor-element-3a67eea .elementor-widget-container{font-family:var( --e-global-typography-a497974-font-family ), Sans-serif;font-size:var( --e-global-typography-a497974-font-size );font-weight:var( --e-global-typography-a497974-font-weight );line-height:var( --e-global-typography-a497974-line-height );letter-spacing:var( --e-global-typography-a497974-letter-spacing );word-spacing:var( --e-global-typography-a497974-word-spacing );}.elementor-1010524 .elementor-element.elementor-element-3a67eea > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-1010524 .elementor-element.elementor-element-95b8cc3 .elementor-button{border-style:solid;border-width:0px 0px 1px 0px;border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}@media(max-width:1366px){.elementor-1010524 .elementor-element.elementor-element-475d4d5{--gap:16px 16px;--row-gap:16px;--column-gap:16px;}.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-item{font-size:var( --e-global-typography-7915fde-font-size );line-height:var( --e-global-typography-7915fde-line-height );letter-spacing:var( --e-global-typography-7915fde-letter-spacing );word-spacing:var( --e-global-typography-7915fde-word-spacing );}.elementor-1010524 .elementor-element.elementor-element-49bc584{--gap:12px 12px;--row-gap:12px;--column-gap:12px;}.elementor-1010524 .elementor-element.elementor-element-0520189 .elementor-heading-title{font-size:28px;}.elementor-1010524 .elementor-element.elementor-element-3a67eea .elementor-widget-container{font-size:var( --e-global-typography-a497974-font-size );line-height:var( --e-global-typography-a497974-line-height );letter-spacing:var( --e-global-typography-a497974-letter-spacing );word-spacing:var( --e-global-typography-a497974-word-spacing );}}@media(max-width:1024px){.elementor-1010524 .elementor-element.elementor-element-906c0c4{--border-radius:7px 7px 7px 7px;}.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-item{font-size:var( --e-global-typography-7915fde-font-size );line-height:var( --e-global-typography-7915fde-line-height );letter-spacing:var( --e-global-typography-7915fde-letter-spacing );word-spacing:var( --e-global-typography-7915fde-word-spacing );}body:not(.rtl) .elementor-1010524 .elementor-element.elementor-element-da93a71{left:14px;}body.rtl .elementor-1010524 .elementor-element.elementor-element-da93a71{right:14px;}.elementor-1010524 .elementor-element.elementor-element-0520189 .elementor-heading-title{font-size:28px;}.elementor-1010524 .elementor-element.elementor-element-3a67eea .elementor-widget-container{font-size:var( --e-global-typography-a497974-font-size );line-height:var( --e-global-typography-a497974-line-height );letter-spacing:var( --e-global-typography-a497974-letter-spacing );word-spacing:var( --e-global-typography-a497974-word-spacing );}.elementor-1010524 .elementor-element.elementor-element-95b8cc3 .elementor-button{padding:0px 0px 0px 0px;}.elementor-1010524 .elementor-element.elementor-element-95b8cc3 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}}@media(max-width:767px){.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-item{font-size:var( --e-global-typography-7915fde-font-size );line-height:var( --e-global-typography-7915fde-line-height );letter-spacing:var( --e-global-typography-7915fde-letter-spacing );word-spacing:var( --e-global-typography-7915fde-word-spacing );}.elementor-1010524 .elementor-element.elementor-element-0520189 .elementor-heading-title{font-size:28px;}.elementor-1010524 .elementor-element.elementor-element-3a67eea .elementor-widget-container{font-size:var( --e-global-typography-a497974-font-size );line-height:var( --e-global-typography-a497974-line-height );letter-spacing:var( --e-global-typography-a497974-letter-spacing );word-spacing:var( --e-global-typography-a497974-word-spacing );}.elementor-1010524 .elementor-element.elementor-element-95b8cc3 .elementor-button{padding:0px 0px 0px 0px;}}@media(min-width:2400px){.elementor-1010524 .elementor-element.elementor-element-da93a71 .elementor-icon-list-item{font-size:var( --e-global-typography-7915fde-font-size );line-height:var( --e-global-typography-7915fde-line-height );letter-spacing:var( --e-global-typography-7915fde-letter-spacing );word-spacing:var( --e-global-typography-7915fde-word-spacing );}.elementor-1010524 .elementor-element.elementor-element-3a67eea .elementor-widget-container{font-size:var( --e-global-typography-a497974-font-size );line-height:var( --e-global-typography-a497974-line-height );letter-spacing:var( --e-global-typography-a497974-letter-spacing );word-spacing:var( --e-global-typography-a497974-word-spacing );}}\/* Start custom CSS for post-info, class: .elementor-element-da93a71 *\/.elementor-1010524 .elementor-element.elementor-element-da93a71{\n    color: transparent;\n}\n\n.elementor-1010524 .elementor-element.elementor-element-da93a71 a{\n    border-radius: 21.111px;\n    background: #3B3B3B;\n    display: flex;\nheight: 38px;\npadding: 7px 25px;\njustify-content: center;\nalign-items: center;\ntext-decoration: none!important; \ncolor: #CECECE!important;\n}\/* End custom CSS *\/\n\/* Start custom CSS for theme-post-title, class: .elementor-element-0520189 *\/.elementor-1010524 .elementor-element.elementor-element-0520189 a {\n    text-decoration: none;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1010524\" class=\"elementor elementor-1010524 swiper-slide e-loop-item e-loop-item-1015953 post-1015953 post type-post status-publish format-standard has-post-thumbnail hentry category-spletno-oglasevanje tag-ai tag-google-ads tag-strategy\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-475d4d5 e-flex e-con-boxed e-con e-parent\" data-id=\"475d4d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-906c0c4 e-con-full e-flex e-con e-child\" data-id=\"906c0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da93a71 elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"da93a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8eb02da\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/de\/blog\/category\/spletno-oglasevanje\/\" class=\"elementor-post-info__terms-list-item\">Spletno ogla\u0161evanje<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64936f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c64936f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google.png\" class=\"attachment-full size-full wp-image-1016084\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google.png 800w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google-300x157.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google-768x401.png 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49bc584 e-con-full e-flex e-con e-child\" data-id=\"49bc584\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0520189 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"0520189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/notic.net\/de\/blog\/zakaj-je-broad-keyword-match-morda-uporaben-v-2026\/\">Zakaj je broad keyword match morda uporaben v 2026<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a67eea elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"3a67eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\"Broad match\" se je v zadnjih nekaj letih znatno spremenil. Googlova umetna inteligenca lahko zdaj najde stranke, ki jih z \"exact\" ali \"phrase match\" nikoli ne bi dosegli.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-95b8cc3 btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"95b8cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/notic.net\/de\/blog\/zakaj-je-broad-keyword-match-morda-uporaben-v-2026\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1010524\" class=\"elementor elementor-1010524 swiper-slide e-loop-item e-loop-item-1015796 post-1015796 post type-post status-publish format-standard has-post-thumbnail hentry category-spletno-oglasevanje tag-ai tag-google-ads tag-strategy\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-475d4d5 e-flex e-con-boxed e-con e-parent\" data-id=\"475d4d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-906c0c4 e-con-full e-flex e-con e-child\" data-id=\"906c0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da93a71 elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"da93a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8eb02da\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/de\/blog\/category\/spletno-oglasevanje\/\" class=\"elementor-post-info__terms-list-item\">Spletno ogla\u0161evanje<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64936f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c64936f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google2.png\" class=\"attachment-full size-full wp-image-1016086\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google2.png 800w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google2-300x157.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google2-768x401.png 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/02\/blog_post_thubnail_google2-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49bc584 e-con-full e-flex e-con e-child\" data-id=\"49bc584\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0520189 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"0520189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/notic.net\/de\/blog\/optimizacija-google-oglasevanje-z-ai-brezplacen-vodic\/\">Kako vam lahko AI pomaga pri optimizaciji Google ogla\u0161evanja?<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a67eea elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"3a67eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPove\u017eite svoj Google Ads ra\u010dun s Claude AI in ga enostavno vpra\u0161ajte karkoli. Claude analizira va\u0161 ra\u010dun in vam poda konkretne odgovore.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-95b8cc3 btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"95b8cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/notic.net\/de\/blog\/optimizacija-google-oglasevanje-z-ai-brezplacen-vodic\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1010524\" class=\"elementor elementor-1010524 swiper-slide e-loop-item e-loop-item-1012465 post-1012465 post type-post status-publish format-standard has-post-thumbnail hentry category-spletno-oglasevanje tag-meta-ads tag-strategy\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-475d4d5 e-flex e-con-boxed e-con e-parent\" data-id=\"475d4d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-906c0c4 e-con-full e-flex e-con e-child\" data-id=\"906c0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da93a71 elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"da93a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8eb02da\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/notic.net\/de\/blog\/category\/spletno-oglasevanje\/\" class=\"elementor-post-info__terms-list-item\">Spletno ogla\u0161evanje<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64936f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c64936f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/01\/blog_post_thubnail_meta.png\" class=\"attachment-full size-full wp-image-1016085\" alt=\"\" srcset=\"https:\/\/notic.net\/wp-content\/uploads\/2026\/01\/blog_post_thubnail_meta.png 800w, https:\/\/notic.net\/wp-content\/uploads\/2026\/01\/blog_post_thubnail_meta-300x157.png 300w, https:\/\/notic.net\/wp-content\/uploads\/2026\/01\/blog_post_thubnail_meta-768x401.png 768w, https:\/\/notic.net\/wp-content\/uploads\/2026\/01\/blog_post_thubnail_meta-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49bc584 e-con-full e-flex e-con e-child\" data-id=\"49bc584\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0520189 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"0520189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/notic.net\/de\/blog\/meta-ads-andromeda-update-2026\/\">Kaj pri Meta oglasih ne bo ve\u010d delovalo v letu 2026?<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a67eea elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"3a67eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMeta ogla\u0161evanje se hitro razvija. Kar je delovalo pred dvema letoma, danes pogosto ne deluje ve\u010d. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-95b8cc3 btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"95b8cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/notic.net\/de\/blog\/meta-ads-andromeda-update-2026\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Voriger\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"N\u00e4chster\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70f3be7 e-con-full e-flex e-con e-parent\" data-id=\"70f3be7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40059dd elementor-widget-mobile__width-inherit elementor-widget elementor-widget-template\" data-id=\"40059dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1010771\" class=\"elementor elementor-1010771\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62236590 e-con-full e-flex e-con e-parent\" data-id=\"62236590\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6f74941f content-wrapper e-con-full e-flex e-con e-child\" data-id=\"6f74941f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-65fff602 e-con-full e-flex e-con e-child\" data-id=\"65fff602\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-5cb281df e-con-full content-wrapper e-flex e-con e-child\" data-id=\"5cb281df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77e1cee2 elementor-widget elementor-widget-image\" data-id=\"77e1cee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:&quot;300&quot;,&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"116\" height=\"116\" src=\"https:\/\/notic.net\/wp-content\/uploads\/2024\/08\/Digital-Studio-Hand.webp\" class=\"attachment-full size-full wp-image-988290\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-69e765aa elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"69e765aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ste pripravljeni na <br>nadgradnjo? <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c85292e e-con-full e-flex e-con e-child\" data-id=\"1c85292e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1627acbb btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"1627acbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"13\" viewBox=\"0 0 24 13\"><path d=\"M17.4556 0.595703L16.4102 1.54594L21.1142 5.82203H0.046875V7.17951H21.1142L16.4102 11.4556L17.4556 12.4058L23.9516 6.50077L17.4556 0.595703Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stopite v stik<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5aa798b7 btn-anime-custom elementor-widget elementor-widget-button\" data-id=\"5aa798b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/storitve\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"16\" viewBox=\"0 0 25 16\"><path d=\"M16.4796 0L15.2447 1.21942L20.8014 6.70679H0V8.44881H20.8014L15.2447 13.9362L16.4796 15.1556L24.1531 7.5778L16.4796 0Z\" fill=\"black\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">STORITVE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd9f524 e-con-full e-flex e-con e-child\" data-id=\"dd9f524\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Die Metawerbung entwickelt sich rasant weiter. Was vor zwei Jahren funktioniert hat, funktioniert heute oft nicht mehr. <\/p>","protected":false},"author":6,"featured_media":1016085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Meta ogla\u0161evanje se hitro razvija. Kar je delovalo pred dvema letoma, danes pogosto ne deluje ve\u010d.","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[78],"tags":[79,29],"class_list":["post-1012465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spletno-oglasevanje","tag-meta-ads","tag-strategy"],"_links":{"self":[{"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/posts\/1012465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/comments?post=1012465"}],"version-history":[{"count":5,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/posts\/1012465\/revisions"}],"predecessor-version":[{"id":1016346,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/posts\/1012465\/revisions\/1016346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/media\/1016085"}],"wp:attachment":[{"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/media?parent=1012465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/categories?post=1012465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/notic.net\/de\/wp-json\/wp\/v2\/tags?post=1012465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}